Carter Mastronardi

Digital Asset Specialist at BioSteel
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Contact Information
us****@****om
(386) 825-5501
Location
Kingsville, Ontario, Canada, CA

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Experience

    • Canada
    • Manufacturing
    • 1 - 100 Employee
    • Digital Asset Specialist
      • Jun 2023 - Present

      BIOSTEEL: CLEAN. HEALTHY. HYDRATION.™ BioSteel's mission is to create the healthiest and most trusted sports hydration products on the planet. Whether you're a pro-athlete, the next generation of athletes, a weekend warrior or just living your everyday life, BioSteel is the better for you hydration option. The best kept secret in sports is no longer a secret. BIOSTEEL: CLEAN. HEALTHY. HYDRATION.™ BioSteel's mission is to create the healthiest and most trusted sports hydration products on the planet. Whether you're a pro-athlete, the next generation of athletes, a weekend warrior or just living your everyday life, BioSteel is the better for you hydration option. The best kept secret in sports is no longer a secret.

    • Canada
    • 1 - 100 Employee
    • Nutrition Coach
      • Aug 2022 - Jul 2023

      Certified Nutrition Coach Level P1 Precision Nutrition - Developed individualized nutrition plans and provided ongoing support to clients to help them achieve their health and wellness goals - Conducted comprehensive assessments to understand clients' dietary habits, medical history, and lifestyle factors - Educated clients on the principles of healthy eating, portion control, and mindful consumption - Collaborated with clients to set realistic, achievable goals and tracked progress towards those goals - Facilitated group workshops and provided one-on-one coaching sessions to promote healthy habits and behavior change - Stayed up to date with the latest research and developments in the field of nutrition and incorporated best practices into coaching practices - Provided support and guidance to clients with specific dietary needs, such as food allergies, intolerances, and chronic medical conditions - Maintained strong relationships with clients to promote accountability and ensure adherence to their nutrition plan - Utilized various tools and technologies, such as apps and online resources, to enhance clients' experience and improve outcomes. Show less

    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Sales Intern
      • May 2021 - Jan 2022

      - Developed a comprehensive distribution spreadsheet to enhance departmental understanding of SKU distribution across various retail accounts and categories through retail environment analysis, SKU distribution variance analysis, and competitor comparison - Demonstrated leadership in conducting semi-annual customer line review presentations, with a focus on cross-referencing shelf positioning and key metrics such as SKU velocity to secure shelf space for key product innovations in 2022 - Engaged in direct communication with key retail customers, including Walmart, Loblaws, and Shoppers Drug Mart, to assess the current retail environment and optimize future rollback pricing strategies - Streamlined the monthly sales forecast by breaking down values into deeper categorical analysis, improving overall trade rate analysis, and enhancing accuracy of future strategies. Show less

    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern - Body Care
      • Sep 2020 - Dec 2020

      - Delivered monthly market share updates during the Marketing Meeting, providing ongoing insights on the impact of COVID-19 on the Liquid Hand Soap Division - Assumed a prominent role in the successful execution of the 2021 planning process by collaborating directly with the artwork agency to enhance the in-store presence of the Dial brand - Conducted a thorough analysis of Loblaws planograms to determine Henkel's planogram share in comparison to their overall market share, gathering valuable information for informed decision-making on key market landscapes. - Conducted monthly analysis to gain a comprehensive understanding of potential risks and opportunities. Analyzed data and collaborated with cross-functional teams, including Sales, to gain insights into the retail and competitive landscape and inform trade strategies. Show less

    • Canada
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Commodity Forecasting Intern
      • Apr 2019 - Sep 2020

      - Personally created and continuously maintained a two-week supply and demand forecast in Excel for selected commodities, ensuring efficient fulfillment of client contracts and effective winter planning with international growers. - Partnered with the procurement department to devise strategies for addressing commodity shortages, preserving customer relationships. - Collaborated with the sales department to formulate action plans for commodities and refresh pricing strategies based on the competitive landscape. - Provided regular updates to senior management and key stakeholders on forecast accuracy, market trends, and supply chain disruptions, enabling informed decision-making and risk mitigation. Show less

    • Philanthropic Fundraising Services
    • Sales Administrator
      • May 2019 - Aug 2019

      - Coordinated and managed sales activities and processes, ensuring the timely and accurate completion of all required sales documentation and customer orders. - Utilized customer relationship management (CRM) system to manage client interactions and lead data, including the capture and tracking of leads, opportunities, and account information. - Assisted with the development of sales and marketing strategies to increase revenue and support Local Leaders’ mission and objectives. - Conducted research and analysis to identify market trends and new business opportunities, and provided insights to the sales team to help drive growth. - Managed and maintained the sales and marketing budget, tracking expenses and ensuring that all activities were completed within budget constraints. Show less

    • Canada
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Purchasing Intern
      • Jul 2018 - Sep 2018

      - Entered RPC purchasing reports - Analyzed historical averages to identify cost saving opportunities within the dry-goods department - Analyzed 8 week purchasing and sales averages through Faceforward software Project: - Developed an app which helped increase productivity within the maintenance department - Created a trial software through excel macros as proof of concept for a new app - Designed the application exterior in order to present my concept to Red Piston Inc. Show less

Education

  • Wilfrid Laurier University
    Bachelor of Business Administration - BBA
    2018 - 2022

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