Carter Purcell
Investment Co-Lead: Climate Circle at University of Michigan Ross Social Venture Fund- Claim this Profile
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Bio
Experience
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University of Michigan Ross Social Venture Fund
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Investment Co-Lead: Climate Circle
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Sep 2022 - Present
Ann Arbor, Michigan, United States
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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EDF Climate Corps Fellow
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Jun 2023 - Aug 2023
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Field to Market: The Alliance for Sustainable Agriculture
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications and Membership Manager
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Jan 2019 - May 2022
Washington, D.C. I built a member engagement strategy by conducting structured market analyses, identifying target member organizations, and presenting to internal and external sustainable agriculture stakeholders, resulting in onboarding of 30 new member organizations. I revitalized the non-profit's programs by introducing new member training programs and marketing opportunities, increasing member engagement from 60% to 90% and securing annual membership dues to meet organizational revenue targets of… Show more I built a member engagement strategy by conducting structured market analyses, identifying target member organizations, and presenting to internal and external sustainable agriculture stakeholders, resulting in onboarding of 30 new member organizations. I revitalized the non-profit's programs by introducing new member training programs and marketing opportunities, increasing member engagement from 60% to 90% and securing annual membership dues to meet organizational revenue targets of $3M. I was especially proud to serve on a team that established the organization's first diversity, equity and inclusion (DEI) strategy, cultivating new partnerships with minority-led agricultural groups and elevating topic at events and conferences, building awareness and advancing strategies on DEI across the agriculture industry. As communications manager, I developed media engagement and introduced new farmer-centered communications campaigns, authoring major reports and publications, increasing annual media impressions, and building brand awareness across the agricultural supply chain. I led a strategic communications and content team of eight partner organizations at the Sustainable Agriculture Summit, growing attendance by more than 50% and cementing event as the industry's premiere sustainability conference. Show less
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The Cadmus Group
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United States
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Business Consulting and Services
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400 - 500 Employee
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Senior Analyst
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May 2018 - Jan 2019
As a senior analyst with the Cadmus Group, I led a strategic communications consulting team for US Federal Highway Administration (FHWA), expanding visibility of electric vehicle programs and environmental justice programs by developing marketing materials and placed articles. I also overhauled client data reporting for a program within the Federal Emergency Management Agency (FEMA), creating improved analysis tools and data visualizations for presentations to Congressional and… Show more As a senior analyst with the Cadmus Group, I led a strategic communications consulting team for US Federal Highway Administration (FHWA), expanding visibility of electric vehicle programs and environmental justice programs by developing marketing materials and placed articles. I also overhauled client data reporting for a program within the Federal Emergency Management Agency (FEMA), creating improved analysis tools and data visualizations for presentations to Congressional and external stakeholders.
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Analyst
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May 2017 - May 2018
I enhanced digital engagement strategies for federal clients, boosting one transportation campaign's annual web visitors by 100% and increasing monthly social media engagement for EPA's ENERGY STAR program by 20%. I managed communications strategy for executive level federal clients, developing presentations, briefings, and communications materials.
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Research Analyst
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Feb 2016 - May 2017
I generated marketing and event campaigns for consumer sustainability campaigns, successfully implementing three high visibility EPA events in collaboration with administration officials and corporate sustainability teams.
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Director of Classical Department
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Aug 2013 - Oct 2014
New York, NY At WKCR, I was responsible for organizing and publicizing special broadcasting events, including building strategic partnerships with classical music industry professionals, writing press releases and social media content. I spearheaded revision of new member training on musical and technical content, and oversaw day-to-day station administration as part of 15 person core operating team.
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Government Relations Intern
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Jun 2014 - Aug 2014
New York, NY I supported the development of major state and federal level grant reports, working with Carnegie Hall program staff to gather information, synthesize program information into concise narratives, and prepare budget reports I gained value government experience by participating in weekly meetings with lobbyists and writing correspondence with city and state government officials.
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Donald Danforth Plant Science Center
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United States
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Biotechnology Research
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300 - 400 Employee
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Research Intern
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Jun 2013 - Aug 2013
St. Louis, MO At the Danforth Center, I led research efforts for grant proposals for expanding sustainable agricultural operations in Africa. I worked closely with a lead researcher at the Center to synthesize information from academic and scientific sources into proposal drafts.
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Education
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University of Michigan - Stephen M. Ross School of Business
Master of Business Administration | Master of Science in Sustainability -
Columbia University in the City of New York
Bachelor's Degree, English -
Johns Hopkins University and Peabody Conservatory