Carter Heck

Digital Marketing and Communications Specialist at Harmony Baby Nutrition
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Location
United States, US

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Credentials

  • Certificate of Digital Marketing & Storytelling
    The Experience Lab at Penn
    Jun, 2021
    - Sep, 2024
  • Certified Associate in Project Management (CAPM)
    Project Management Institute
    Jul, 2020
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Feb, 2021
    - Sep, 2024
  • Hubspot Inbound Marketing Certified
    HubSpot
    Feb, 2021
    - Sep, 2024
  • Google Ad Search Certification
    Google
    Jun, 2020
    - Sep, 2024

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Digital Marketing and Communications Specialist
      • Mar 2021 - Present
    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Development Analyst
      • May 2019 - Aug 2019

      Designed and maintained the website to help launch telecom installation company Developed growth plans modeling the expansion by market Created tactical and analytical tools to evaluate and specify costs, reducing costs by 30% in some areas Created administrative tools and a handbook that is currently in use to train and assist new hires Designed and maintained the website to help launch telecom installation company Developed growth plans modeling the expansion by market Created tactical and analytical tools to evaluate and specify costs, reducing costs by 30% in some areas Created administrative tools and a handbook that is currently in use to train and assist new hires

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Account Management
      • Jun 2018 - Aug 2018

      Refined and codified the criteria for identifying high-potential clients Analyzed the effectiveness of the Account Development Program and created monthly Microsoft Power BI dashboard reports for the executives within the program Enhanced web tools and navigation for the Account Management site Refined and codified the criteria for identifying high-potential clients Analyzed the effectiveness of the Account Development Program and created monthly Microsoft Power BI dashboard reports for the executives within the program Enhanced web tools and navigation for the Account Management site

    • Saudi Arabia
    • Sports Teams and Clubs
    • Expansion Intern
      • Jun 2017 - Aug 2017

      Performed local client outreach to increase customer engagement with their new indoor sporting facility Helped Arena Sports enter the family entertainment industry by researching marketing and pricing strategies of their competitors Performed local client outreach to increase customer engagement with their new indoor sporting facility Helped Arena Sports enter the family entertainment industry by researching marketing and pricing strategies of their competitors

Education

  • Cornell University
    Bachelor of Science - BS, AEM & Communication
    2016 - 2020
  • Experience Lab at Penn
    Graduate Certificate in Digital Marketing and Storytelling, Marketing
    2021 - 2021

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