Founder

• Feb 2019 - Present

Brand Theory is an outsourced growth team for forward-thinking B2Bs ready to follow a clear path to profitable customer acquisition. Our SmartGrowth™ system is a fundamentally different approach — designed to create and scale successful outcomes, eliminate guesswork and generate predictable, repeatable ROI. What that means: + SMARTER SYSTEM Your B2B didn’t get this far by throwing things against the wall to see what sticks. Its success is built on methodical systems… Show more Brand Theory is an outsourced growth team for forward-thinking B2Bs ready to follow a clear path to profitable customer acquisition. Our SmartGrowth™ system is a fundamentally different approach — designed to create and scale successful outcomes, eliminate guesswork and generate predictable, repeatable ROI. What that means: + SMARTER SYSTEM Your B2B didn’t get this far by throwing things against the wall to see what sticks. Its success is built on methodical systems. Scaling profitable customer acquisition is no different. Let’s focus on the right process, with the right steps, in the right order. + SMARTER SPENDING No more “pay & pray.” It’s time to stop tossing your marketing budget into a black hole. Why invest in what you think, when you can leverage data to invest in what you know? + SMARTER TECH Let’s pull the plug on expensive marketing and sales software that’s barely used. And let’s ditch the underpowered tools that are holding your team back. There’s a right-fit solution for your budget and needs, and it will grow with your business. + SMARTER MESSAGING Your buyers don’t want to hear how great you are. They want to know how you can help them. Leave the ego-centric claims to your competitors. Scale with customer-centric messaging that consistently attracts, converts and retains across the buyer journey. + SMARTER CUSTOMER ACQUISITION When you’re continuously learning from every data point in your pipeline, you’re able to constantly improve the flow of prospects into and through it — shortening the sales cycle, lowering CAC, increasing LTV and driving profitable growth. Show less Brand Theory is an outsourced growth team for forward-thinking B2Bs ready to follow a clear path to profitable customer acquisition. Our SmartGrowth™ system is a fundamentally different approach — designed to create and scale successful outcomes, eliminate guesswork and generate predictable, repeatable ROI. What that means: + SMARTER SYSTEM Your B2B didn’t get this far by throwing things against the wall to see what sticks. Its success is built on methodical systems… Show more Brand Theory is an outsourced growth team for forward-thinking B2Bs ready to follow a clear path to profitable customer acquisition. Our SmartGrowth™ system is a fundamentally different approach — designed to create and scale successful outcomes, eliminate guesswork and generate predictable, repeatable ROI. What that means: + SMARTER SYSTEM Your B2B didn’t get this far by throwing things against the wall to see what sticks. Its success is built on methodical systems. Scaling profitable customer acquisition is no different. Let’s focus on the right process, with the right steps, in the right order. + SMARTER SPENDING No more “pay & pray.” It’s time to stop tossing your marketing budget into a black hole. Why invest in what you think, when you can leverage data to invest in what you know? + SMARTER TECH Let’s pull the plug on expensive marketing and sales software that’s barely used. And let’s ditch the underpowered tools that are holding your team back. There’s a right-fit solution for your budget and needs, and it will grow with your business. + SMARTER MESSAGING Your buyers don’t want to hear how great you are. They want to know how you can help them. Leave the ego-centric claims to your competitors. Scale with customer-centric messaging that consistently attracts, converts and retains across the buyer journey. + SMARTER CUSTOMER ACQUISITION When you’re continuously learning from every data point in your pipeline, you’re able to constantly improve the flow of prospects into and through it — shortening the sales cycle, lowering CAC, increasing LTV and driving profitable growth. Show less

Principal/Creative Director

• Jun 2009 - Feb 2019

Creative Director

• Feb 2004 - Jun 2009

Creative Consultant

• Mar 2005 - Mar 2006

Art Director

• Jun 1999 - Jan 2004

Designer

• Jan 1998 - Mar 1999

Sr. Designer

• Jun 1993 - Jan 1998