Co-Founder

• Jun 2023 - Present

Co-Founder

• Nov 2019 - Present

Member & Endorser of IxSA Manifesto

• Apr 2023 - Present

IxSA is a global community of practitioners working in the intersection of innovation and sustainability. IxSA is a global community of practitioners working in the intersection of innovation and sustainability.

Strategy & Business Operations Project Manager

• Jan 2021 - May 2022

Together with my team we led strategic priority projects for the wider EU Wayfair Partner Operations org from problem definition to implementation: 1. Definition, Design, Development, and Implementation of an EU Partner Operations Innovation Process (using Jira)2. Definition, Design, Development and Implementation of an EU Partner Operations Knowledge Base (using Confluence)3. Definition, Design, Development and Implementation of a Task Management System that tracks out of JD workload and solutions (using Jira)4. Definition, Design, Development and Implementation of a Project Management Center of Excellence methodology and framework (using Jira).Next to my role, I was also the team's culture representative working closely with the SMT to evaluate and tackle eNPS results to boost work satisfaction. Show less

Partner Operations & Strategy Manager

• Feb 2020 - Jan 2021

Owning strategic portfolio development and with a deep understanding of the category P/L driving supply chain performance and partner engagement for the German market in the Kitchen & Dining, Entertainment, and Office categories (~20mn EUR yearly revenue). Leading and supporting personal development of a team and leveraging a cross-functional team of Subject Matter Experts to drive cost-effective orders at scale.

Account Manager

• Sep 2018 - Feb 2020

Wayfair CastleGate Account ManagerKitchen, Dining, Entertainment, Office Categories for Germany- Account/Relationship Management of key category related supplier portfolio- Category Portfolio Management for German Market to meet overarching CastleGate Sales targets- Business Development to drive expansion of CastleGate services with all important German suppliers across my category portfolioResult: Grew Castle-Gate driven sales from 1.5mn EUR in 2018 to 5mn EUR in 2020 (>3x) Show less

Senior Manager Global Omnichannel Marketing Planning (adidas Korea & SEAPAC)

• Jan 2017 - Aug 2018

Responsible for driving omnichannel marketing planning and implementation with Korea & SEAPAC Brand Activation Directors and Teams towards a globally consistent vision and plan. Also act as representative for both markets in global plan creation milestones and processes. Key Relationships: • Planning: Global Business Units / Go-To-Market Operations / MOPS• Implementation: Korea/SEAPAC Brand Activation + Go-To-Market Directors and TeamsKey Deliverables: • General: Team Management of direct report responsible for SEAPAC• Planning: Go-To-Market Omnichannel Market Activation Process• Planning: Build strong relationships with Korea Brand Activation and Go-To-Market• Planning: Understand and feed Korea and SEAPAC marketing story/toolkit requirements into global creation process• Implementation: Co-creation of local Korea & SEAPAC omnichannel marketing plans based on global calendars and local realities Show less

Senior Manager Global Omnichannel Marketing Planning (adidas Digital)

• Oct 2014 - Jan 2017

Responsible for driving digital marketing planning cross-functionally on a global level working closely with BUs on seasonal digital marketing plan creation as well as key markets and brand publishing on flawless implementation of these plans in a consumer relevant manner to deliver maximum brand & business results.Scope: • Global adidas.com & integration of Social/Mobile/CRM as part of digital ecosystem planningKey Relationships:• Planning: BU Digital Comms Teams / BU CTC / Digital Experience Campaign Delivery & Consumer Experience / adidas.com Product Owners/ Influencer Marketing – Newsrooms/ Consumer Engagement• Implementation: US/EU Digital Brand Activation/ Digital Experience Brand PublishingKey Deliverables:• Identified and established critical process milestones for global digital marketing planning• Drove the definition of seasonal digital marketing calendars across adidas.com as well as a digital ecosystem content framework to integrate Mobile, Social, and CRM• Alignment and Sign-Off of local digital marketing plans based on global calendars and local realities• Established a new Brand Publishing process with global and local key functions• Market integration in seasonal BU digital planning activities Show less

Senior Manager Global Omnichannel Marketing Planning (Reebok DTC)

• Jan 2013 - Nov 2014

Drive retail marketing planning cross-functionally on a global level and work closely with the markets on flawless implementation of these plans in a consumer relevant manner to deliver maximum business results.Scope: over 500 mono-branded stores worldwide across 4 different store formats1. Planning:Establish seasonal planning processes that consider the retail sales channel product/marketing requirements from commercial input over building the seasonal strategy to market handover and localization of global plans all the way to implementation and evaluation.Key Relationships:- Retail: merchandising, visual merchandising, operations, store development, finance- Brand: brand comms, go-to-marketKey Projects:- identify critical process milestones for retail marketing planning- drive the definition of a "RACI" across all those milestones- drive the definition of seasonal retail marketing calendars for our 3 mono-branded store formats Fitness, Classic, and Kids- brief retail tool requirements for each retail marketing campaign internally to brand comms- brief & develop commercial retail marketing toolkits with an external agency (e.g. retail promotion/activation toolkits & generic footwear windows)2. Implementation:Drive market take-up and implementation of global retail marketing plans and be the global go-to person for all retail marketing topics.Key Relationships:Local Retail Marketing & Brand Marketing HeadsKey Projects:- definition of local retail marketing calendars based on global guidance and local realities- retail marketing best-practice sharing - monthly calls with key markets to discuss past retail campaign's performance, readiness for next campaign's execution throughout the entire retail consumer journey, tactical opportunities for promotions and activations, and readiness for campaigns next season Show less

Global Retail Marketing Project Manager (adidas Group)

• Jul 2011 - Dec 2012

I was mainly responsible for driving the commerciality of campaigns through the definition and execution of selected strategic cross-brand projects. Next to that I temporarily assumed responsibility for managing all Sport Performance related retail marketing topics and adidas' biggest retail market CIS, all whilst reporting to the VP of CoE Retail Marketing Activation.• Cross-Departmental, Cross-Functional & Cross-Continental Project Lead from Workstream Definition, to Concept Creation over Concept Sign-Off to Testing, Training, and eventual Rollout: o Consumer Profile Mapping- driving IT developments to allow for consumer profile tracking and ensure feasibility of subsequent reporting- set-up standardized reporting processes within the global and local organization o Money Map- drive IT development of online marketing planning platform including a campaign and promotion evaluation tool and a marketing planning tool based on KPI trends and upcoming campaigns and events o Best-Practice Sharing Platform- define an internal benchmark for Best-Practices retail activations and promotions and drive IT development of a global online sharing platform• Responsible for retail marketing plans and support of adidas’ biggest retail market CIS (822 stores)• Coordinated and drove the delivery of the global seasonal Sport Performance Retail Marketing Calendars in alignment with Local Retail, Global Retail Merchandising, Retail GTM, and Global Brand Marketing.• Collaborated with local Retail Marketing teams to align the local Retail Marketing Calendars with respective assortment planning and the global marketing strategy• Improved the Retail Marketing Calendar template continuously until it became acknowledged as a template now also used for the wholesale sales channel.• Developed an In-Store Communication deck, which is now used across all retail markets to ensure a flawless execution of In-Store Communications tools. Show less

Global Retail Marketing (adidas Group)

• Sep 2010 - Jun 2011

I was responsible for supporting the VP of Global Retail Marketing Activation in setting up the global retail marketing activation function from scratch. Such support was related to the set-up of processes, projects, and the initiation of communication to and with the main department related stakeholders. Key achievements:• Developed Global Post-Campaign Evaluation Template• Developed concept and template for a Best-Practice Sharing Platform for retail activations and promotions• Planned/Organized all marketing-related content for the global Buying & Selling Meeting (BSM)• Created first global Seasonal Retail Marketing Calendars (SP & Originals) and worked on localizing these by aligning global creative marketing strategies with commercial requirements from our markets• Planned/Organized the first Global Retail Marketing Meeting at GMM Show less

Certified Tennis Coach

• Oct 2006 - Sep 2010

• Organize and coach lessons to adults and children of various skill levels and ages (in English and Dutch) • Hold introductory 3-day tennis courses at Dutch high schools (in Dutch) • Coach youth club team (in Dutch) • Organize and execute summer training camps/ tournaments (in English and Dutch) • Organize and coach lessons to adults and children of various skill levels and ages (in English and Dutch) • Hold introductory 3-day tennis courses at Dutch high schools (in Dutch) • Coach youth club team (in Dutch) • Organize and execute summer training camps/ tournaments (in English and Dutch)

Research Project - Applied Business Methods

• Apr 2006 - Jun 2006

"What are the determinants of acceptance of functional foods in the Netherlands?" 1. Model development 2. Market research (Online Questionnaires) 3. Univariate/ Bivariate/ Regression analysis (with SPSS) 4. Findings & Recommendations for future Research "What are the determinants of acceptance of functional foods in the Netherlands?" 1. Model development 2. Market research (Online Questionnaires) 3. Univariate/ Bivariate/ Regression analysis (with SPSS) 4. Findings & Recommendations for future Research

Researcher

• Dec 2005 - Jun 2006

• Conducted telephone interviews with upper management in the UK and Germany • Translated and created market research surveys in German and English • Conducted telephone interviews with upper management in the UK and Germany • Translated and created market research surveys in German and English

Business Plan

• Dec 2004 - Jun 2005

1. Worked with chief operations officer of a Dutch procurement company to conduct an analysis in accordance with SWOT 2. Definition of concrete strategic recommendations 1. Worked with chief operations officer of a Dutch procurement company to conduct an analysis in accordance with SWOT 2. Definition of concrete strategic recommendations

Marketing Intern

• Aug 2004 - Sep 2004

• Communicated with customers • Attended product development meetings • Did order placements • Did any general everyday office work including ppt and xls formatting • Communicated with customers • Attended product development meetings • Did order placements • Did any general everyday office work including ppt and xls formatting

Certified Tennis Coach

• Jan 2001 - Jan 2004

• Organize and coach lessons to children of age 6 to 18 of various skill levels ranging from beginners to competitive tournament players • Organize and execute summer training camps/ tournaments • Organize and coach lessons to children of age 6 to 18 of various skill levels ranging from beginners to competitive tournament players • Organize and execute summer training camps/ tournaments