Experience

KEMMLER KEMMLER

• Germany
• Advertising Services
• 1 - 100 Employee

• Executive Director Growth and Partnerships

  • Jan 2022 - Present

  Together with a team of experts, I consult and work with new and existing clients that aspire to go beyond advertising and add to culture by blending a deep understanding of digital marketing and data with cultural insights. Together with a team of experts, I consult and work with new and existing clients that aspire to go beyond advertising and add to culture by blending a deep understanding of digital marketing and data with cultural insights.



Initiative für neue Kommunikation

• Worldwide

• Co-Founder

  • Jan 2022 - Jan 2023

  We are a decentralized autonomous organization which is united by the believe that culture drives business. Only after the last consumer journey has been optimized, only after the last campaign has been tested, only after the latest media-tech gimmick has been applied, then will you find that culture cannot be bought. We help brands to go beyond advertising and add value to their consumers lives by de-coding culture and find them new, meaningful actions that drive distinction and relevance in a new world. Initiative für neue Kommunikation (München, Berlin) Initiative pour nouvelle communication (Paris, Nice) Initiative for new communication (Miami, Glasgow) 新しいコミュニケーションのためのイニシアチブ (Tokyo) Iniciativa de nova comunicação (Lisbon, São Paulo) initiatief voor nieuwe communicatie (Amsterdam) Show less



DEPT®

• Netherlands
• Marketing Services
• 700 & Above Employee

• Managing Director

  • Jan 2020 - Jan 2022

  As Managing Director at Dept, I am delivering impactful strategic change by successfully merging three businesses and adapting and evolving the organizational structure to meet new business needs. I am implementing new ideas by fostering collaboration between teams and coordinating effective execution across multiple areas of activity by building diverse, high-performing teams as well as the required systems, processes, and capabilities to deliver creative multi-moment marketing at scale. Responsibilities: - Amend global agency strategy to the local market and team needs. Implement a solid strategic execution framework. - Lead and mentor +25 direct reports and an overall team of +140ppl (creatives, digital marketing & data) - Model annual COGS planning and manage P&L - Advisor and partner to clients at the c-suite level - Build and manage multi-discipline projects across the agency - Establish and maintain a client portfolio and service delivery framework, ensuring the team is current on best-in-class processes and procedures. Higlights: - Transforming the agency by merging three different businesses into one legal entity. - Building an integrated client service and sales team to work horizontally across all departments and disciplines. - Enabling, empowering, and motivating a team of +140 people through a global pandemic while achieving growth rates of +20% year-on-year. Show less



VIRTUE Worldwide

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Vice President Commercial Director

  • Dec 2018 - Jan 2020

  During my 12 years at the Vice Media Group, I held various commercial positions, conceived, launched, and managed groundbreaking brand initiatives to enhance credibility and build brand love of the world-leading consumer brands by providing strategic brand consultancy, developing platform ideas, and delivering excellence in execution. Responsibilities: - Lead and nurture sales and client teams up to 50 ppl - Establish a key-account strategy in close cooperation with the marketing/sales department - Develop growth drivers, programs, M&E tools, and collateral to create more efficient and effective activity - Build up, maintain, and strategically use the network to top-decision makers within advertising, content, and various industry categories. - Facilitate double-digit CAGR for the world's fastest-growing youth media company by driving the productization agenda. Higlights: - Lululemon: Co-developed and launched the stock-price changing global tribe marketing platform "This is Yoga" - Allianz: Developed, launched, and executed the global "Explorer Program" - an initiative aiming to change the perception of an entire business category and be the primary driver for the brand's digital transformation. - Volkswagen: Developed a methodology and concept to monetize VW's global football sponsorship worth €600MIO via cultural content marketing. Show less



VIRTUE Worldwide - The Creative Agency by VICE

• DACH

• Vice President Client Services

  • Jan 2018 - Jan 2020



VICE Media

• United States
• Media Production
• 700 & Above Employee

• Commercial Director

  • Jan 2013 - Jan 2020

• VP Sales

  • Jan 2016 - Dec 2017



VICE Germany GmbH

• Marketing & Sales

  • Jan 2008 - Jan 2020

  -Planned and oversaw strategy, creation, budgets and project execution as an account director for brands such as: Philip Morris, Puma, Swatch, Diageo, Bacardi a.m.m - Forged and managed content and distribution partnerships securing mass reach - Conceived, launched and ran groundbreaking initiatives (content, event, advertizing) aimed at enhancing credibility of brands among youth culture by providing strategic consultancy, developing plattform ideas, commissioning exclusive video content as well as distributing content globally via various channels from blogs to TV syndication - Developed of growth drivers, programmes, tools and collateral - Established a Key-Account-Strategy in close cooperation with the Sales Department - Build up, maintained and made strategic use of network to Top-Decision-Makers within advertising industry in close cooperation with Sales department - build on and improved the M&E models being used for on and offline conversation. ·Constantly refine and improve growth drivers, using M&E to create more efficient and effective activity. - pitched, developed and launched Diageo's pan-EU responsible dringking initiative based on production and distribution of shortform video content targeting the global issue of overconsumption by leveraging peer-to-peer comms in 3 markets. - Developed client-specific Marketing and Communication Solutions - Developed, Implemented and maintenanced necessary internal structures and processes Show less