Carson Merlo
Social Media Manager at FSView & Florida Flambeau- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Experience
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FSView & Florida Flambeau
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Newspaper Publishing
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1 - 100 Employee
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Social Media Manager
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May 2023 - Present
Overseeing and optimizing social media activities and analytics across Instagram, Facebook, Twitter, Threads, and TikTok to enhance brand visibility and engagement. Managing a dynamic weekly editorial content calendar, curating attention-grabbing headlines, and captivating graphics to drive audience interest and participation. Utilizing daily interactive stories, posts, and breaking news features to foster brand engagement and cultivate a thriving online community. Overseeing and optimizing social media activities and analytics across Instagram, Facebook, Twitter, Threads, and TikTok to enhance brand visibility and engagement. Managing a dynamic weekly editorial content calendar, curating attention-grabbing headlines, and captivating graphics to drive audience interest and participation. Utilizing daily interactive stories, posts, and breaking news features to foster brand engagement and cultivate a thriving online community.
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BowStern Marketing Communications
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United States
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Advertising Services
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1 - 100 Employee
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Digital Coordinator
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Mar 2023 - Present
Monitor social media platforms for various clients, including Facebook, Twitter, Instagram, Threads, and TikTok.Create and produce TikTok videos for clients, utilizing trending hashtags and popular music to increase engagement.Develop and implement social media content calendars, including writing copies for social media posts and designing visual assets.
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Digital Marketing Intern
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Jan 2023 - Mar 2023
Content creation, data pulling, calendar uploading and ongoing management of communications for a variety of clients.Optimizing marketing automation and lead nurturing processes through email and SMS.
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Starbucks
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United States
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Retail
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700 & Above Employee
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Shift Supervisor
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May 2020 - Present
Leading daily operations including but not limited to preparing deposits, directing staff according to customer flow and coffee protocols, creating an excellent customer environment, and daily preparation and serving of coffee and food products. Apart of the Area 114 Uplift Team, which supported business continuity during the global pandemic. Leading daily operations including but not limited to preparing deposits, directing staff according to customer flow and coffee protocols, creating an excellent customer environment, and daily preparation and serving of coffee and food products. Apart of the Area 114 Uplift Team, which supported business continuity during the global pandemic.
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Key Digital Systems
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Social Media Marketing Intern
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Aug 2022 - Dec 2022
Supported marketing director in delivery of effective marketing programs that achieve company and client objectives. Curated social media content for Facebook, Twitter, Instagram, and LinkedIn. Coordinated public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals. Supported marketing director in delivery of effective marketing programs that achieve company and client objectives. Curated social media content for Facebook, Twitter, Instagram, and LinkedIn. Coordinated public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals.
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PLANTA Restaurants
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Canada
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Restaurants
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1 - 100 Employee
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Captain
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Feb 2021 - Aug 2022
Greeted, seated, and served customers in a section of 10 tables in a high-volume, 4.6 - star restaurant in downtown Fort Lauderdale. Followed guidelines for allergy and diet concerns and obeyed food handling safety regulations and procedures. Recommended wines, beers, and specialty cocktails to generate a higher beverage order tab-per-guest than the restaurant average. Greeted, seated, and served customers in a section of 10 tables in a high-volume, 4.6 - star restaurant in downtown Fort Lauderdale. Followed guidelines for allergy and diet concerns and obeyed food handling safety regulations and procedures. Recommended wines, beers, and specialty cocktails to generate a higher beverage order tab-per-guest than the restaurant average.
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Trader Joe's
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United States
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Retail
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700 & Above Employee
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Section Leader
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Jun 2021 - Jul 2022
Assisted customers with concerns or needs and continual research of product knowledge while producing a pleasant, friendly shopping experience. Planned and built eye catching, informative merchandise displays to promote store sales target. Responsible for submitting orders daily based on season and analysis of store section sales, optimized to minimize losses. Assisted customers with concerns or needs and continual research of product knowledge while producing a pleasant, friendly shopping experience. Planned and built eye catching, informative merchandise displays to promote store sales target. Responsible for submitting orders daily based on season and analysis of store section sales, optimized to minimize losses.
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Education
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Florida State University
Bachelor of Science - BS, Mass Communication/Media Studies -
Florida International University
Associate of Arts - AA, Mass Communication/Media Studies