Experience

Grand Lisboa Palace

• China
• Hospitality
• 200 - 300 Employee

• Partnerships Marketing Manager

  • Jan 2020 - Present



Suncity Group 太陽城集團

• Macao
• Entertainment Providers
• 100 - 200 Employee

• Project Development Manager

  • Jun 2019 - Dec 2019

  ESSENTIAL DUTIES AND RESPONSIBILITIES - Implement promotions & events for Macau and oversea Junket. - Prepare quarterly & yearly promotion plan for Macau and oversea Junket. - Prepare proposal, program outlines, terms and conditions and budget plan of promotion programs. - Prepare all material of promotion collaterals, digital communication channels & social media - Work with Event Management Agency and Production House on event logistic. - Maintain effective communication with Casino international marketing team and develop excellent promotion program to Junket patrons. - Explore and negotiate with potential luxury brands or venue for sponsorship or cooperation - Prepare prize payout summary for Finance department reference or approval. - Liaise with Strategic Marketing department to review promotion mechanism, criteria, prize structure or giveaway items. Process precise measurement of ROI to maintain a competitive promotion effectiveness. - Prepare training and briefing materials (SOP) for promotion program for operation and service team. KEY PROJECTS - 2019.06 - Golf tournament in Sky72 Incheon Korea - 2019.07 - Stefano Ricci VIP dinner in Okada Manila - 2019.08 – Macallan VIP dinner in Ritz Carlton Galaxy Macau - 2019.11 - Piaget VIP dinner in Morpheus, City of Dreams Macau



Melco Resorts & Entertainment

• Hong Kong
• Hospitality
• 700 & Above Employee

• Manager, Events & Promotions

  • Aug 2018 - Jun 2019

• Assistant Manager, Casino Promotions and Events

  • Sep 2016 - Aug 2018

  RESPONSIBILITIES: • Implement promotion activities for Mass Casino area. • Prepare proposal, program outlines, terms and conditions and budget plan of promotion programs. • Prepare relevant contracts of Casino promotion program for Management and legal department approval before apply from DICJ.• Liaise with legal department and follow up with DICJ's approval.• Source and liaise key external agencies to support promotion program, ensure cost effectiveness and good relationships are established with key supportive agencies.• Prepare all material of promotion collaterals, on-property communication channels & OOH• Maintain effective communication with VIP Club, operation team and develop excellent promotion program to all patrons.• Monitor launching and execution of promotion program with VIP Club and operation teams to ensure all procedures and policies are implemented as planned.• Prepare prize payout summary for Finance department and Finance Service Bureau's approval.• Liaise with Marketing Finance analyst and Finance department in related to taxes and levy issues of promotional prizes, souvenirs and other giveaway items.• Manage and analysis market research projects with focus on promotion programs and reports regularly to Marketing Management to maintain a competitive strategic promotion program throughout the year.• Work with CRM team and analysis all data generated during and after the promotion program. Ensure revenue budget achieving promotion result.• Coordinate internally and externally to ensure all supply, visual and promotional display for promotion events are well prepared and delivery on time.• Coordinate with Marketing Services team and maintain an on-line update of all current and upcoming promotion program news.• Prepare training and briefing materials for promotion program for operation and service team.

• Manager, Entertainment, Sales & Marketing

  • Oct 2015 - Sep 2016

  Essential Duties and Responsibilities:- Perform market segmentation, targeting and positioning for each show and attraction- Develop comprehensive short and long-term marketing strategies for each segment to achieve occupancy and revenue targets for shows and attractions- Create and implement marketing plans for each show and attraction with clear KPIs for each campaign- Constantly evaluates market reactions to campaigns and adjust marketing strategies and plans accordingly. Develop shelf-marketing campaigns, ready to implement during need periods.- Measure marketing spend ROI on each channel/market in order to target higher yield channels and improve show margins- Work closely with Sales, PR, Digital, Gaming, Operations and other business units to achieve entertainment targets while leveraging entertainment to support their areas- Develop pricing and positioning of new shows and attractions- Manage marketing budgets for each show and attraction



NC Communications Ltd

• Advertising Services

• Account Director

  • May 2012 - Jul 2015

  Account Servicing - Supervised Shanghai & Beijing AS team on developed and deployed integrated marketing strategies that generated business leads for clients, including idea formation, brief preparation, agency liaison, event management and production follow up- Maintained and managed existing accounts to ensure business sustainability- Carried out market research to identify competitors, key projects and potential partners, joint venture partner line up - Formulated sales promotion and digital marketing initiativesEvent Management- Event theme, kick off idea, decoration creative, performance consulting, proposal & budget control;- Venue & third parties negotiation, production setup & dismantle, on-site operation & event monitoring;- Rundown, MC script draft and briefing, RSVP handling, crowd control, celebrity invitation & handlingMedia PR- Media value estimation, media angle & brand awareness consulting;- Media RSVP pitching, interview lineup, press release draft & disclose, press coverage follow up & reportsBTL, Collateral & Decoration- Shopping mall festival decoration creative idea & production, - Sale brochure, leasing brochure creative design & production- Below the line promotion

• MIS and Administration Officer / Assistant Digital Consultant

  • May 2007 - Apr 2012

  RESPONSIBILITIES- Performed in-house IT infrastructure, diagnostics and troubleshooting of system issues, documented help desk resolutions and maintained equipment inventory lists- Assisted in managing database server/ email server / application tuning and capacity planning; maintained online documentation and database security- Online promotion consulting for below the line project as of as client (facebook, wechat, website, etc.) - Formation on AR/AP system for account servicing team- Organizing maintenance of systems, document records, space management, etc- Staff administration including holiday and sickness tracking- Involved with recruitment; dealing with ad responses, sourcing potential candidates and arranging interview’s- Travel arrangement – flight ticket & hotel booking