Marketing Specialist North America

• Feb 2022 - Present

Marketing Coordinator

• Jan 2021 - Feb 2022

Marketing Coordinator

• Jul 2020 - Sep 2020

-Managing online presence to capture new/potential customers and grow market share. -Generate a strong online presence for the company's brand by building a Shopify e-commerce site and populating the site with engaging copy and conduct keyword research to increase SEO performance. -Generate product following by researching and identifying market trends, building rapport, and initiating promotions and campaigns to bring in sales and new orders. -Build and promote strong, long-lasting customer relationships by partnering with the sales team to provide exceptional customer experiences relating to our product lines. -Present sales, revenue, expense reports and forecasts to the management team. -Maintain social media accounts by providing product communications and updates, growing online audience following and exhibiting industry awareness. -Works with Proactive Sales Leader, and Customer Service/Sales Team to coordinate best practices, share information, and become an engaged member of the Sales Force. Show less

Marketing Communications Coordinator

• Feb 2019 - Mar 2020

Core member of the marketing team in collaboration with C-level team members across the company to develop effective marketing content. Content creator for all marketing communications - including but not limited to emails, social media posts, blog articles, webinars, landing pages, events/trade shows, website content, case studies, white papers, executive interviews, product descriptions, banners, taglines, headlines/sub headlines, press releases, sales presentations, and video scripts. Professional highlights: - Write copy for campaigns that support company marketing, branding, and positioning throughout the entire customer journey - Develop long and short form content to support marketing efforts for lead generation, product launches, inbound marketing, company announcements and other growth initiatives - Conduct market and competitive analysis, develop marketing positioning and messaging, manage external go-to-market activities and support the public relations efforts - Communicate the value proposition of company offerings and develop marketing materials that are informational and educational - Write, edit or review content for datasheets, flyers, newsletters, videos, web pages, case studies, press releases, training materials, PowerPoint presentations and other marketing collateral - Support the planning and execution of events, including trade shows, company events, webinars to establish thought leadership positioning for the brand Show less

Editor for California Division

• Sep 2017 - Dec 2018

Assist managing editors with content creation; write original articles on monthly basis; assist in social media posts; attend industry events to take photos for event features; collaborate with managing editor and graphic designer for layouts. -Professional Highlights: Sole representative for Mann Publication team at major industry events, such as Los Angeles Fashion Week and California Fashion Association events. Increased Los Angeles readers and engagement by 30%. Assist managing editors with content creation; write original articles on monthly basis; assist in social media posts; attend industry events to take photos for event features; collaborate with managing editor and graphic designer for layouts. -Professional Highlights: Sole representative for Mann Publication team at major industry events, such as Los Angeles Fashion Week and California Fashion Association events. Increased Los Angeles readers and engagement by 30%.

Marketing Associate

• Jun 2015 - Dec 2017

Managed social media and email marketing campaigns; wrote monthly financial articles for email newsletters and website blog posts; copy-writing for B2B marketing materials; proofread & edited articles written by staff for website blog. -Professional Highlights: Increased traffic on website & social media by 20%. Lead a team to successfully execute company re-branding initiative by creating new company logo & website. Managed social media and email marketing campaigns; wrote monthly financial articles for email newsletters and website blog posts; copy-writing for B2B marketing materials; proofread & edited articles written by staff for website blog. -Professional Highlights: Increased traffic on website & social media by 20%. Lead a team to successfully execute company re-branding initiative by creating new company logo & website.

Staff Writer

• Jun 2014 - Jun 2015

Wrote and self-edited assigned articles; collaborated with managing editor for original content for both online and in-print publication. -Professional Highlights: Multiple articles were selected as the front cover story due to high quality of writing and creativity of article topics. Wrote and self-edited assigned articles; collaborated with managing editor for original content for both online and in-print publication. -Professional Highlights: Multiple articles were selected as the front cover story due to high quality of writing and creativity of article topics.

Administrative Specialist

• Mar 2012 - May 2015

Executive Assistant to Production Enhancement Department Executive; booked and managed travel arrangements for department employees and executive; proofread, formatting, writing for employees' and managers' safety competency program information; track and maintain expense reports and order forms; managed expense reports for traveling employees. -Professional Highlights: Helped improve department safety competency to 98% documented competent workforce, exceeding the district target by 13%. Participate in Bakersfield District Safety Committee team to develop creative ideas for safety meeting lesson plans, which increased employee safety participation by 22%. Show less

Publication Assistant

• Sep 2009 - Jun 2010

Reported, wrote and copy edited news stories for publication or broadcast, describing the background and details of events. Researched and analyzed background information including face to face interviews related to stories in order to be able to provide complete and accurate information. Communicated with editors, staff writers, copy editors and photographers to ensure sufficient articles each week. Reviewed files, records, and other documents to obtain information to respond to requests. Maintained up to date knowledge about departments, staff and faculty of Eastern Washington University. Show less