Carrie Mulcahy
Interim Content Director at Fractional Cyber Marketing- Claim this Profile
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Bio
Lauren Frickle
Carrie is wonderful to work with and is an extraordinary leader. I had the pleasure of directly reporting to Carrie as the VP of Marketing at CynergisTek (CTEK). Carrie’s ability to juggle multiple projects from a creation, execution, and leadership standpoint is impressive, to say the least. She is a
Lisa K. Pearce, SHRM-CP
I worked with Carrie at Auxilio/CynergisTek for two years and she is not only a great person, but a highly capable Marketing executive! She helped me and my HR team with internal communications and messaging in addition to her wide range of duties as Corporate Marketing Director. She's a big picture thinker and comes up with innovative solutions. I would recommend her to any organization looking to elevate their Marketing team and function.
Lauren Frickle
Carrie is wonderful to work with and is an extraordinary leader. I had the pleasure of directly reporting to Carrie as the VP of Marketing at CynergisTek (CTEK). Carrie’s ability to juggle multiple projects from a creation, execution, and leadership standpoint is impressive, to say the least. She is a
Lisa K. Pearce, SHRM-CP
I worked with Carrie at Auxilio/CynergisTek for two years and she is not only a great person, but a highly capable Marketing executive! She helped me and my HR team with internal communications and messaging in addition to her wide range of duties as Corporate Marketing Director. She's a big picture thinker and comes up with innovative solutions. I would recommend her to any organization looking to elevate their Marketing team and function.
Lauren Frickle
Carrie is wonderful to work with and is an extraordinary leader. I had the pleasure of directly reporting to Carrie as the VP of Marketing at CynergisTek (CTEK). Carrie’s ability to juggle multiple projects from a creation, execution, and leadership standpoint is impressive, to say the least. She is a
Lisa K. Pearce, SHRM-CP
I worked with Carrie at Auxilio/CynergisTek for two years and she is not only a great person, but a highly capable Marketing executive! She helped me and my HR team with internal communications and messaging in addition to her wide range of duties as Corporate Marketing Director. She's a big picture thinker and comes up with innovative solutions. I would recommend her to any organization looking to elevate their Marketing team and function.
Lauren Frickle
Carrie is wonderful to work with and is an extraordinary leader. I had the pleasure of directly reporting to Carrie as the VP of Marketing at CynergisTek (CTEK). Carrie’s ability to juggle multiple projects from a creation, execution, and leadership standpoint is impressive, to say the least. She is a
Lisa K. Pearce, SHRM-CP
I worked with Carrie at Auxilio/CynergisTek for two years and she is not only a great person, but a highly capable Marketing executive! She helped me and my HR team with internal communications and messaging in addition to her wide range of duties as Corporate Marketing Director. She's a big picture thinker and comes up with innovative solutions. I would recommend her to any organization looking to elevate their Marketing team and function.
Credentials
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Advanced Product Marketing
LinkedInJan, 2022- Sep, 2024 -
How to Tell Stories That Win Market Share
LinkedInDec, 2021- Sep, 2024 -
Optimizing Marketing Emails
LinkedInSep, 2017- Sep, 2024
Experience
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Fractional Cyber Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Interim Content Director
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Jul 2023 - Present
Client: SpyCloudAct as interim director, responsible for social media management, content development, and PR oversight
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Senior Product Marketing Manager
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Jan 2022 - Present
Client: SecurityScorecardOwn positioning and messaging for the launch of new threat intelligence products and cyber risk and incident response services. Developed strategic go-to-market plans and compelling content.
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Interim VP of Product Marketing
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Nov 2022 - Apr 2023
Client: LivingSecurityStepped in as interim VP of product marketing building supportive content and messaging along the buyer's journey, including creating a story board and messaging for their website.
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Vice President Marketing
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Sep 2020 - Jan 2022
As VP of Marketing I laid out a strategy to elevate the brand through new websites and messaging improving a 30% lift in website engagement. Incorporated an ABM strategy across marketing and sales, driving millions in new pipeline growth, and launched Cybersecurity Maturity Model Certification services in a new market helping establish the company as the leader in the CMMC space.
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Sr. Director of Emerging Services and Solution Development
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Dec 2017 - Sep 2020
Identify high growth opportunities through market research, and internal data and resources to develop complementary emerging cybersecurity and privacy services. Responsible for creating and executing a process driven methodology to develop all necessary components to market, deliver and manage the newly created or transformed service line.
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Director of Digital Marketing
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2014 - Nov 2017
As the Director of Marketing at CynergisTek, my responsibilities include creating a Go-To-Market strategy with a focus on creating thought leadership content driving customers to engage via email campaigns, web traffic (SEO/SEM) and events. Combining digital and traditional marketing strategies has helped maintain a healthy sales pipeline. Using tools and data to track and improve performance metrics ensures business intelligence is aligned to revenue goals for the Companies.CynergisTek, is a cybersecurity and information management consulting firm for the healthcare industry. Show less
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Be Smart Marketing
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United Kingdom
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Sr. Marketing Director
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Apr 2010 - Mar 2014
Examine areas to increase efficiency, production and business. Create and execute a customized marketing plan for clients in the following industries; SaaS, Medical Market Research, Toeless Socks, Nutritional Supplements, Real Estate Group, Charter School and an Affiliate Marketing Firm. Incorporate traditional media, SEO, branding, PPC, Google analytics, blog promotions, social media, email newsletters, packaging and community events to increase sales. Selected Accomplishments: • Social Media - Develop, grow and maintain social media accounts utilizing promotions, PPC, polls, and blog/page cross-promotion. • Website Improvements – Take current websites from an online brochure to an interactive and information-rich content with a strong call-to-action. • Marketing Automation - • Marketing Automation - Responsible for the onboarding process and start-up of Pardot in B2B SaaS company. • Media Planning – Develop concept for commercial. Work closely with Cox Cable to ensure the image, style and copy results in calls and visits to website with an ROI of 3X. Show less
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Futures in Education (Halstrom Academy)
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United States
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E-learning
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1 - 100 Employee
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Director of Marketing
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Mar 2012 - Feb 2014
Halstrom Academy (Futures in Education) is the pioneer in the 1:1 teaching model helping more than 15,000 students in grades 6-12 meet their educational goals. Halstrom's flexible scheduling and textbooks on iPads helps professional artists, athletes, unique learners and those seeking course remediation build a school that is designed for them! Halstrom Academy is opening new campuses in strategic markets over the next couple of years. As the Director of Marketing I am responsible for developing and executing a marketing plan with a budget of $900K Selected Accomplishments: • Lead Generation - Increased leads by 28% YOY through a combination of traditional, SEO and SEM marketing strategies. • Marketing Automation - Implemented Pardot, a move from Hubspot due to Halstrom’s growth and need for advanced tracking, reporting and email campaign sophistication. • Website Redesign – Optimized and redesigned company website - currently in beta • Branding - Rebranded from Halstrom High School to Halstrom Academy by completing an overhaul of the design and copy of sales collateral, internal and external communication and branded campus fixtures. • Efficiencies - developed tracking reporting, streamlined marketing and agency costs by 15% and decreased cost per lead and cost per acquisition by 10%. Show less
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CorrectiveSolutions
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United States
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Public Safety
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1 - 100 Employee
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Director of Marketing
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2007 - 2010
Created a direct response capability via email newsletters, mail, voice broadcast and outbound calls in the merchant community that generated an ROI of 10X. Established and improved company branding, website and advertising. Streamlined marketing efficiencies to reduce costs, increase awareness to influence and expedite the sales process by 50% and manage nearly half a million dollar marketing budget. Oversaw lead generation team to qualify leads in new verticals.
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Director of Field Management
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2005 - 2007
Analyzed deficiencies in the sales team and processes and evaluated solutions to reduce costs, improve sales team morale and client satisfaction while increasing market penetration by 12% and sales of 23% YOY. Established set standards and procedures for a team of 35, including 4 direct reports with a $1.5M operating budget.
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Education
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The Ohio State University
Bachelor of Science, Consumer Affairs
Community
