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Experience

    • United States
    • Insurance
    • 500 - 600 Employee
    • Crop Claim Specialist
      • Sep 2020 - Present

      Field crop adjuster for the central Iowa region. • Perform fact findings regarding crop damage; record information and transmit loss information to accurately determine potential damages. • Provide excellent service to our customers – both agents and policyholders (producers). • Complete field inspections and related responsibilities such as measuring fields and storage bins. • Utilize company software to electronically transmit claims information directly from the field to RCIS to ensure claims are processed timely and accurately. Show less

    • Marketing and Account Director | Owner
      • Sep 2017 - Present

      Freelance marketing professional directly managing the sales techniques and marketing operations through the sale of digital marketing platforms, social media content through various channels and traditional marketing materials for business promotional activities and events. • Managing the sales strategy including successful lead generation, cold call sales techniques, relationship building for digital or print product delivery. • Project manage through the initial planning, project execution and completing the work to achieve specific goals and meet specific success criteria to meet deadlines. • Provides superb customer service by actively listening to client’s ideas, assisting with content creation and advising an effective marketing strategy to achieve their business goals within budget. • Leads the company branding efforts to ensure consistency and impact within the industry that creates awareness and growth opportunities. • Coordinates events ranging from discovery meetings with clientele, community engagements to increase company visibility and tradeshow booths. • Highly positive, energetic team player that can foster multipurpose relationships among the internal organization and external relationships with clientele, business partners and industry leaders. • Travels to meet with prospect customers and existing clients to enhance business relationships, gain a better understanding of marketing needs and goals all while growing the company brand. Show less

    • Marketing Director | Co-Owner
      • Oct 2007 - Present

      Manage daily business functions focusing on brand awareness and cow herd operations to support a progressive livestock and animal nutrition business. Independent dealer of BioZyme Inc. animal nutrition products. • Develops and executes strategic marketing plans for annual attended events, livestock auctions and to build awareness of the company brand. • Coordinates all digital marketing channels for consistence messaging through paid digital advertising media solutions. • Develop customer and public relationships to promote business through various marketing and advertising platforms including print advertising, digital marketing, social media and event booths. • Consult with customers on livestock nutrition plans and options for optimal herd health in multiple species such as cattle, swine, sheep and goats. • Participate in the coordination of genetic selections, breeding schedules and feed programs. • Practice safe livestock handling, operate livestock equipment effectively and can operate in all-weather elements. Show less

    • Netherlands
    • Financial Services
    • 700 & Above Employee
    • Marketing Coordinator
      • Jul 2021 - Apr 2022

      Support the Global Food and Agriculture Marketing team in the execution of digital and traditional marketing materials, email campaigns via Marketing Cloud and market research. • Collaborates with multi-functional internal stakeholder groups to identify and create digital, print and social media content relevant to key audiences. • Develop email campaign plans and create thought leadership content to establish DLL as a leader in the Food and Ag financing industry. • Project manages through the initial planning, project execution and completion to achieve specific goals and meet specific success criteria and deadlines. Show less

    • United States
    • Farming
    • 1 - 100 Employee
    • Marketing Communications Coordinator
      • Jan 2020 - Dec 2021

      Utility team player within the organization that coordinated a wide variety of marketing campaigns both in print and digital to build brand and connect with landowners, local community and business partners. Aided in the excellent care taking of 15,000 head of pigs in modern pork production facilities. • Coordinated the strategic objectives and marketing initiatives of LongView Farms, LongView Pork and Grand River Cattle Company by maintaining and enhancing the company's print marketing, social media presence and digital campaigns. • Created materials and interact with internal and external clients to deliver an organization's messages to the public. • Development of publication ad and websites, facilitated marketing campaigns, scheduled meetings and created timelines. • Planned events to connect and build company brand with multiple entities in the agricultural industry. • Researched media coverage and industry trends. • Designed and launched email marketing campaigns. • Maintained website design, content and operation. • Assisted in providing superb animal care for 15,000 head space for pork production from wean to finish stages. Show less

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Marketing Project Manager
      • Jun 2019 - Dec 2019

      Marketing team player focused on company retail promotions and tradeshow events by implementing marketing plans to promote company brand, quality of product and being customer minded towards the DIY community. Facilitated and executed a wide variety of complex and large-scale marketing projects with cross-functional internal teams and externally with third party partners. • Collaborated with multi-functional internal teams the ideation of company retail promotions to gain placement in retail Big Box and Specialty Dealer locations while managing through sales forecasting and profit margins. • Managed the creation and execution of the promotional timeline to warrant all tasks were completed on budget, on time and on brand by all key stakeholders. • Led a weekly production meeting composed of Sales, Procurement, Structural Engineers, Industrial Engineer, Logistics Manager, Customer Experience Director, IT and Accounting to ensure all marketing deadlines were on track and roadblocks removed or communicated to stakeholders. • Managed budget of all facets of the company promotions and trade show events. • Implemented process improvements primarily within the cross-functional Promotions process increasing collaboration to ensure the Marketing team received necessary inputs to develop and execute a promotional marketing plan. • Coordinated and executed all facets of company tradeshow displays, logistics, marketing message and materials, budget, product demonstrations, advertising and onsite details for all domestic and internationally attended events. • Collaborated with Product Management, Sales, Creative and other cross-functional internal teams to manage the development and strategy for marketing materials including product packaging, traditional marketing materials, email and digital marketing campaigns, POP displays and dealer/retail communications. Show less

    • United States
    • 1 - 100 Employee
    • Marketing Program Manager
      • Oct 2015 - Aug 2017

      Key team lead player in the service program management to build awareness of the Iowa cattlemen and women, provide a marketing outlet for seedstock producers and supply education state-wide to all industry sectors. Increased the projected revenue by 226% in year one from start to finish and increased interest in programs by 67% in the analysis of participants. Managed multi-functional relationships, a yearly budget and high density data. • Developed and managed the marketing strategy and execution of all marketing promotion through digital, social media platforms and traditional advertising for awareness of programs and events, the recruitment of participation and revenue generation for the member participants and Association. • Coordinated events throughout the year-round programs with all parties involved including daily events gathering data, educational forums, three live auctions and an annual banquet. • Analyzed market trends and analytics of marketing strategy to learn the effectiveness towards targeted segments. • Consulted with animal health representatives, veterinarians and feed lot managers on the most effective animal health protocols for the service programs: Carcass Challenge Contest and Bull and Heifer Evaluation Program. • Built cross-functional relationships with internal and external partners, members, non-members, industry corporation leaders and government officials to better serve the Association clientele. • Led recruiting efforts of sponsors with young professional group and coached through objection, rejection and successes. • Engaged with program sponsors and committees for evaluation to make adjustments and improvements. • Traveled 40% executing daily tasks of collecting data, performing sale management engagements for live auctions, facilitating in-the-field events and conducting meetings with business partners. • Wrote monthly articles in organization publication providing education, program updates and advertisement. Show less

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Key Account Executive and Ag Project Manager
      • Feb 2014 - Sep 2015

      Ag Sales Team member that successfully established and developed a new book of Ag and livestock business through building relationships, presenting solutions, overcoming objections, closing sales and delivering on expectations. Consistently achieved client objectives in promoting their live or online auctions, livestock program and livestock products. Monthly sales average for the first six months over $14k with consistent repeat business and 46 new clients. • Managed the sales strategy including successful lead generation, cold call sales techniques, relationship building for digital or print product delivery. • Project managed the execution of digital and traditional projects through effective collaboration communication with client and internal design teams to ensure completion within timeline and on budget. • Built solid relationships with clients to fully understand their short and long term business goals and marketing needs. • Coached clients through the process of establishing a digital presence to grow their clientele reach and provided strategy options to create the most effective marketing campaign. • Advised strategic direction to internal development teams on projects in all stages from point of sale to completion. • Assisted customers with content creation by writing and editing digital and print content for project completion. • Traveled to meet prospective customers and existing clientele discussing marketing needs as well as to national events to grow the company brand and awareness. • Aided with social media marketing strategies to promote the EDJE company brand. Show less

Education

  • Iowa State University
    Bachelor's of Science, Agricultural Communication/Journalism with a Minor in Advertising

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