Carrie Barker GAICD
Chief Executive Officer at the projects*- Claim this Profile
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Bio
Paul Merrill
I’ve worked on and off with Carrie for over 15 years and can honestly say I’ve never met someone so switched on, passionate and inspirational. She’s made The Projects* into the most innovative and respected agency of its kind, effortlessly pulling off a succession of seemingly impossible tasks. It’s been an honour to have worked with them and seen the professionalism and attention to detail that puts other agencies to shame. They are also a lot of fun! I cannot recommend The Projects*, and Carrie in particular, highly enough.
LinkedIn User
Carrie Barker is a genuine, caring, enthusiastic leader who I extremely admire. We recently worked with the projects* on a digital campaign for ARN's Melbourne station, KIIS 101.1, to embed a renewed brand strategy. She has built an amazing culture shaping agency who continue to explore fresh thinking to ensure brand growth, positioning brands with distinct differentiation in market. She takes the time to foster working relationships and works closely with her team to deliver amazing results. I look forward to working with Carrie in the future!
Jessica Beater (née Osborne)
Carrie is an absolute breath of fresh air! Working with Carrie across a few projects over the last few years has been an absolute pleasure. She is passionate, determined, quick witted and above all, an amazing mentor. Working with The Projects* is fun, energetic and exciting and you can see that through the wonderful culture Carrie has created. I look forward to working with Carrie again in the near future and know I can always turn to her for both professional and personal advice!
Paul Merrill
I’ve worked on and off with Carrie for over 15 years and can honestly say I’ve never met someone so switched on, passionate and inspirational. She’s made The Projects* into the most innovative and respected agency of its kind, effortlessly pulling off a succession of seemingly impossible tasks. It’s been an honour to have worked with them and seen the professionalism and attention to detail that puts other agencies to shame. They are also a lot of fun! I cannot recommend The Projects*, and Carrie in particular, highly enough.
LinkedIn User
Carrie Barker is a genuine, caring, enthusiastic leader who I extremely admire. We recently worked with the projects* on a digital campaign for ARN's Melbourne station, KIIS 101.1, to embed a renewed brand strategy. She has built an amazing culture shaping agency who continue to explore fresh thinking to ensure brand growth, positioning brands with distinct differentiation in market. She takes the time to foster working relationships and works closely with her team to deliver amazing results. I look forward to working with Carrie in the future!
Jessica Beater (née Osborne)
Carrie is an absolute breath of fresh air! Working with Carrie across a few projects over the last few years has been an absolute pleasure. She is passionate, determined, quick witted and above all, an amazing mentor. Working with The Projects* is fun, energetic and exciting and you can see that through the wonderful culture Carrie has created. I look forward to working with Carrie again in the near future and know I can always turn to her for both professional and personal advice!
Paul Merrill
I’ve worked on and off with Carrie for over 15 years and can honestly say I’ve never met someone so switched on, passionate and inspirational. She’s made The Projects* into the most innovative and respected agency of its kind, effortlessly pulling off a succession of seemingly impossible tasks. It’s been an honour to have worked with them and seen the professionalism and attention to detail that puts other agencies to shame. They are also a lot of fun! I cannot recommend The Projects*, and Carrie in particular, highly enough.
LinkedIn User
Carrie Barker is a genuine, caring, enthusiastic leader who I extremely admire. We recently worked with the projects* on a digital campaign for ARN's Melbourne station, KIIS 101.1, to embed a renewed brand strategy. She has built an amazing culture shaping agency who continue to explore fresh thinking to ensure brand growth, positioning brands with distinct differentiation in market. She takes the time to foster working relationships and works closely with her team to deliver amazing results. I look forward to working with Carrie in the future!
Jessica Beater (née Osborne)
Carrie is an absolute breath of fresh air! Working with Carrie across a few projects over the last few years has been an absolute pleasure. She is passionate, determined, quick witted and above all, an amazing mentor. Working with The Projects* is fun, energetic and exciting and you can see that through the wonderful culture Carrie has created. I look forward to working with Carrie again in the near future and know I can always turn to her for both professional and personal advice!
Paul Merrill
I’ve worked on and off with Carrie for over 15 years and can honestly say I’ve never met someone so switched on, passionate and inspirational. She’s made The Projects* into the most innovative and respected agency of its kind, effortlessly pulling off a succession of seemingly impossible tasks. It’s been an honour to have worked with them and seen the professionalism and attention to detail that puts other agencies to shame. They are also a lot of fun! I cannot recommend The Projects*, and Carrie in particular, highly enough.
LinkedIn User
Carrie Barker is a genuine, caring, enthusiastic leader who I extremely admire. We recently worked with the projects* on a digital campaign for ARN's Melbourne station, KIIS 101.1, to embed a renewed brand strategy. She has built an amazing culture shaping agency who continue to explore fresh thinking to ensure brand growth, positioning brands with distinct differentiation in market. She takes the time to foster working relationships and works closely with her team to deliver amazing results. I look forward to working with Carrie in the future!
Jessica Beater (née Osborne)
Carrie is an absolute breath of fresh air! Working with Carrie across a few projects over the last few years has been an absolute pleasure. She is passionate, determined, quick witted and above all, an amazing mentor. Working with The Projects* is fun, energetic and exciting and you can see that through the wonderful culture Carrie has created. I look forward to working with Carrie again in the near future and know I can always turn to her for both professional and personal advice!
Experience
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the projects*
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Brazil
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Staffing and Recruiting
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Chief Executive Officer
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Nov 2009 - Present
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Global Partner and Managing Director
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Oct 2009 - Oct 2020
the projects* is a brand consultancy with offices in Sydney, Los Angeles, New York and LondonWe translate culture to create brand loveWe do this through brand development, Content, Design, Experiences, Influence and StrategyOur clients include - Accolade Wines, Gumtree, ARN, Westfield, Scentre Group,Dior, Myer, Frucor-Suntory#LIVEintheprojectswww.liveintheprojects.com
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Pacific Magazines
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Book and Periodical Publishing
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100 - 200 Employee
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National Sales Director and Management Board Director
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Apr 2008 - Jun 2009
Pacific Magazines is the second largest publisher in Australia with 32% share, publishing 16 successful brands such as Who, New Idea, marie Claire, Men’s Health. FTE’s = 550 • Responsible for advertising strategy, client relationships and managing the sales teams in Sydney, Melbourne and Brisbane. • Key business leader in the Pacific Executive team & the Channel 7 media team – SMG Red. • Restructured the sales teams and changed the sales culture. Coached the management team, introduced development and retention plans thereby reducing staff turnover by 35% • Developed market leading consumer insight into female trends which resulted in securing increased revenue and share • Saved $1m in advertising costs. • Brought digital sales in-house. Show less
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Managing Director/CEO and Board Director
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Jan 2007 - Mar 2008
Emap PLC was a FTSE 100 company operating in the media market. It was the second largest publisher of consumer magazines and radio operator in the UK and France. It owned 6 music TV stations and over 30 websites. It was the leading B2B operator in the UK. It had satellite offices in Asia, Australia and US. Emap was broken up in 2008. Turnover $1.8 billion. FTE’s 2600. Emap Australia was a subsidiary of Emap PLC. It was the 4th largest publisher in Australia. It published 23 magazines, 8 websites in general and specialist markets . Brands included FHM, Zoo, Bounty, Mother and Baby, Tracks and Waves. Turnover was $70m with a 20% contribution. FTE’s = 240 • Responsible for the company strategy and the P&L. Reporting to the UK CEO. • Undertook a strategic review of the business, resulting in the sale to ACP for a multiple of 13 times earnings. Worked with Citi Bank on the construction of the I.M, the management presentations and follow up. •Unified brand teams across magazine and digital. Re-launched on line sites • Rationalised portfolio. Closed 3 magazines. Improved efficiency by overseeing a cost reduction programme to make 15% annualised saving. . Board Director of international board Show less
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EMAP
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Blockchain Services
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Magazine sales Director/Managing Director
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Apr 2004 - Dec 2006
Emap Esprit Managing Director June 2000 – April 2004 Emap Esprit was a subsidiary of Emap PLC. It published specialist and mature magazines and websites in the women’s market such as Mother & Baby, Yours, Slimming, Health. Turnover was $80million with a 24% contribution. FTE”S = 103 • Responsible for the creation, launch, P&L and strategic direction of a new company • Recruited a strong management team, built the culture from scratch. • Developed a commercial revenue business through one-shots, holidays, reader offers, finance deals etc. Growing profit from zero in year 1 to $2.5m 3 years later. • Centralised the advertising team with a strong focus on client sales. Adopted a successful yield growth strategy on every title. . Consumer magazine division management board director Show less
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Emap
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Blockchain Services
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Managing Director Emap Esprit
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Jun 2000 - Apr 2004
Emap Esprit was a subsidiary of Emap PLC. It published specialist and mature magazines and websites in the women’s market such as Mother & Baby, Yours, Slimming, Health. Turnover was $80million with a 24% contribution. FTE”S = 103 • Responsible for the creation, launch, P&L and strategic direction of a new company • Recruited a strong management team, built the culture from scratch. • Integrated Yours magazine into the company. Developed a new publishing strategy for Yours resulting in a margin of 37%. • Developed a commercial revenue business through one-shots, holidays, reader offers, finance deals etc. Growing profit from zero in year 1 to $2.5m 3 years later. • Reversed all of the titles year-on-year revenue decline into year-on-year growth. • Centralised the advertising team with a strong focus on client sales. Adopted a successful yield growth strategy on every title. Grew the Yours yield by 12% in 02/03. Show less
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Education
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2021 - 2021
Australian Institute of Company Directors
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University of Nottingham
Bachelor’s Degree -
Latymer
Community
