Experience

Goodlive GmbH

• Germany
• Events Services
• 1 - 100 Employee

• Senior Director Brand Partnerships

  • Oct 2021 - Present

  Goodlive! Our company name says it all. When it comes to live events that make you feel right at home, we mean business: once a year, we turn a former surface mine into a futuristic festival landscape (Melt); we kept on believing in hip hop even when its second wave in Germany was still far from becoming a reality (splash!); we turned the historical Tempelhof Airport into a festival arena when no one else dared to (Berlin Festival); and we turned Berlin’s Treptower Park into one of Germany’s biggest festival sites (Lollapalooza) – leaving no speck of dust behind, of course. We book established top acts and the next generation of up-and-comers; we send The xx on tour, and, at the same time, have an eye on fresh new talents like LGoony. Our entire thinking starts with music and its associated one-of-a-kind live experience. Alongside festivals and live events, we develop new products which create unforgettable visitors‘ experiences without ever losing sight of the economical factors involved. If the past years have proved anything it’s that live entertainment is booming and the competition gets tougher by the minute. This makes it even more important to counteract this gold digger mentality with economically solid concepts, great ideas, decades of know-how and a passionate approach to the truth and beauty of live experiences. With Goodlive, we want to pool our entire expertise to create exactly that. We know how to handle artist bookings, locations and creative direction as well as event-related services like cashless payment, digital services and catering. We don’t just create events for our youth and subcultures to make their lives a little more colourful and a little louder, we are part of them. We want to help you to bring your messages and brands into the mix, authentically merging them with the event.



Anschutz Entertainment Group (AEG) - Germany

• Germany
• Entertainment Providers
• 1 - 100 Employee

• Director Global Partnerships

  • May 2018 - Oct 2021

  The Anschutz Entertainment Group is one of the biggest international leaders in the entertainment industry. Through our global network of venues, powerful sports franchises, music brands, integrated entertainment districts, ticketing platforms and global sponsorship activations, we deliver innovative experiences that give the world reason to cheer. I am part of the Global Partnerships team and responsible for the sponsorship of the Mercedes-Benz Arena, the Verti Music Hall and Mercedes-Platz in Berlin. My main tasks are to create new partnerships, to develop innovative marketing concepts, to manage contract negotiations on a C-Level base, to prepare and present entertainment workshops and to sell the sponsorship portfolio - from a single event promotion up to an universal arena partnership.



Michael Page

• United Kingdom
• Staffing and Recruiting
• 700 & Above Employee

• Senior Consultant Sales and Marketing

  • Jan 2016 - May 2018

  Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. During my time at Michael Page in Berlin I was focused on the recruitment of sales and marketing candidates in the entertainment and leisure industry. Therefore I had to develop this business area first. My key responsibilities included customer acquisition (B2B telesales + field sales), maintenance of existing partnerships, daily KPI analysis, creation and presentation of weekly reports and forecasts, internal training for junior consultants, contract negotiations on a C-Level base, management of the whole recruitment circle. Jan16-Feb17 - Consultant Sales and Marketing Feb17-May18 - Senior Consultant Sales and Marketing



G-Star RAW

• Retail
• 700 & Above Employee

• District Manager

  • Jan 2009 - Jan 2016

  At G-Star, I started part time work as a high school graduate. After graduating at 20, I was promoted to become a store manager. This made me the youngest executive in the company worldwide. After three successful years, the company rewarded me with a scholarship at a private university (HWTK). After studying and working in a dual system for the next three years, I left the company as there were no other career opportunities internally. My main tasks were managing the operative business, inventory management, seasonal collection purchasing, leading of up to 10 employees, sales analysis, preparation and presentation of the weekly reports, direct reporting to the General Manager of the company.