Director of Partnerships & Programs

• May 2023 - Present

I am thrilled to announce that I have officially started a new chapter in my career as the Director of Partnerships & Programs at IFEA! I am honored to join such an amazing team and work with some of the most talented professionals in the industry. As the Director of Partnerships & Programs, I will be responsible for developing and managing strategic partnerships and overseeing the organization's programs and events. I cannot wait to bring my skills and expertise to this new role and help drive the success of IFEA. Show less

Owner

• Aug 2021 - Present

My twenty-two-year career background is in Marketing, Advertising, Graphic Design, and Event Management. I am a Certified Festival Event Executive from the International Festival & Events Association. I am a passionate and dedicated marketing consultant, mindset coach, event coordinator, and graphic designer. I am fascinated and inspired by the world of color, typography, photography, print design, and the impact those elements combined have on communication. The mission of JCK3 Consulting is to build the best possible brand, experiences, and engagement with our clients and their audience. We are committed to our customers and their need to drive key business. In support of this mission, JCK3 Consulting is responsible for developing integrated marketing strategies across our client’s business platforms; leading brand strategy; leveraging deep insights and analytics about consumers; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences. Connect with me. https://www.facebook.com/JCK3Consulting JCK3Consulting.com Show less

Communications & Engagement Director

• Aug 2022 - May 2023

I am very excited to announce that I have joined the Yuma Community Food Bank as their Communications & Engagement Director. This is an exciting opportunity, and I’m looking forward to putting my skills to use in this role. I look forward to working with Shara, Michelle, and the entire team to help promote and advance YCFB’s mission to relieve hunger, increase self-reliance and improve the quality of life for children and families throughout Southwestern Arizona. I’d like to thank @Shara Whitehead, @Michelle Merkley, and the YCFB Board of Directors for exploring this hybrid-remote position, and the many new opportunities it creates. I’m really looking forwards to this new chapter in my career and the opportunity to continue to serve a community that is near and dear to my heart. #feedyuma #YCFB Show less

Account Executive

• Sep 2020 - Aug 2022

Advertising / Marketing Multimedia Project Developer

• Oct 2020 - Jul 2021

- Strategic media buyer for multiple clients and campaigns for Traditional (TV, Radio, Print), Digital / OTT and Social Media Marketing based on market analysis to produce effective media schedules, traffic, and placement in the El Paso, Las Cruces, Alamogordo, and Albuquerque markets. - Managed multiple client budgets buying advertising on their behalf as the agency of record, assisting in the development of marketing strategies for promotions and services for growth and development of their customer base. - Wrote scripts, worked on creative concepts with the design team, scheduled and managed production projects, scheduled video and photography shoots with clients, voice over talent and on-screen actors. - Shared creative input with the production department for the development of several multimedia commercials, infomercials, photography, and entertainment, social events coverage, etc. - Cultivated meaningful relationships and worked collaboratively with station managers and account representatives to strengthen business connections on behalf of our company and our clients. - Assessed and evaluated data analytics related to the frequency and distribution of certain media channels, and target markets to ensure they’re engaging customers and bringing results. - Responsible for day-to-day operation of agency activities and employee schedule, HR duties, including hiring, performance improvement plans, and weekly payroll. - Audited financial transactions, client and station invoices, payments and reports including review of monthly aging reports. Show less

Supervisor / Marketing Specialist / Event Specialist

• Aug 2013 - Oct 2020

– Research and recommend events, programs and campaigns that align with the City’s strategic direction. – Oversee planning, production, logistics and execution of public events hosted by the City of Yuma. Including large community festivals, trade shows/expos, and sporting tournaments, as well as support smaller events with marketing and advertising efforts. – Oversee City’s website Content Management System, trouble shoot and train employees. – Manage division budget, event/program deliverable, project timelines, and execution of tasks. – Lead the design, development and maintenance of detailed and comprehensive marketing pieces and publications. Serve as the facilitator between authors and graphic designers, either in-house or contracted, based on knowledge of reader expectations and effective layout techniques. – Independently write, organize, edit, and proofread material for publishing and dissemination. Ensuring correct grammar, appropriate style with regard to the audience and subject matter, consistency using standard professional style guides and copy/editing protocol as well as ensuring conformity with City of Yuma and government-wide requirements and copyright laws. – Co-Host City Radio Show, record Facebook live stream during events, ‘go live’ with on air broadcasters at events, as well as pre-tape segments. – Produce detailed and comprehensive event reports (pre and post). Tracking attendance, budget, successes, challenges, and areas for improvement; schedule and facilitate SWOT meetings. Show less

Member Services Director, Maricopa Chamber of Commerce

• 2011 - 2013

– Greeted visitors and suggested tourist attractions, handled all phone /email requests and questions. – Organized and created systems for processing membership payments, filing, QuickBooks entries, weekly deposits, mail, supplies, and records management. – Organized Chamber Events: Monthly Knowledge is Power Breakfast, Ribbon Cuttings/Grand Openings, Annual Awards Banquet, and Networking Mixers. – Reported to a Board of seven as an independent worker under minimal guidance/management. Show less

Event Coordinator / VP Operations, Future Pro Sports Marketing

• 2009 - 2012

– Planned, budgeted, coordinated events, solicited sponsors, updated website, marketed to public, marketed to media, and coordinated celebrity appearances. – Organized internal team, sponsors, players, and vendors to ensure events run smoothly and successfully. – Planned, budgeted, coordinated events, solicited sponsors, updated website, marketed to public, marketed to media, and coordinated celebrity appearances. – Organized internal team, sponsors, players, and vendors to ensure events run smoothly and successfully.

VP of Operations, Ahwatukee Life Magazine, Lavish Lifestyles Magazine

• 2006 - 2009

– Participated in the planning and execution on both technical and administrative matters; and worked to improve internal processes and procedures. – Manager of administrative and key company initiatives, including billing and sales. – Advertisement graphic design, consultation, and selling of advertisement space. – Proofing and editing of magazine content with respect to all contract requirements for advertisements and/or advertorials – Participated in the planning and execution on both technical and administrative matters; and worked to improve internal processes and procedures. – Manager of administrative and key company initiatives, including billing and sales. – Advertisement graphic design, consultation, and selling of advertisement space. – Proofing and editing of magazine content with respect to all contract requirements for advertisements and/or advertorials

Center Manager, FedEx Kinko’s Camelback & 20th Street

• 2001 - 2006

– Earned many titles throughout my tenure including; Document Creation Consultant, Senior Customer Service Consultant, Sign and Graphic Manager, Assistant Manager, and Center Manager. – Performed multiple administrative support functions to support procurement, property accountability, and facilities management. – Delegated tasks to 7-12 employees during shift to maintain maximum efficiency. – Gathered and analyzed pertinent data from multiple administrative support systems. – Tracked Mission Statement Measurements, created staff schedules, performed office duties including payroll, travel, training, inventory control, supply ordering, human resource compliance, and mentoring team members. Show less