Director

• Sep 2022 - Present

-Manage large-scale, integrated client engagements in Hatcher's education sector -Supervise project teams to deliver high-quality products on time and on budget -Provide subject matter expertise in our core sectors and leadership in communications and marketing -Support business development activities, including proposal development and thought leadership -Develop and implement strategic marketing and communications plans that advance clients’ goals through earned and paid media… Show more -Manage large-scale, integrated client engagements in Hatcher's education sector -Supervise project teams to deliver high-quality products on time and on budget -Provide subject matter expertise in our core sectors and leadership in communications and marketing -Support business development activities, including proposal development and thought leadership -Develop and implement strategic marketing and communications plans that advance clients’ goals through earned and paid media, social media, events, and other tactics -Write and edit content, including marketing plans, press releases, media advisories and other materials, identify media prospects, and pitch media outlets -Lead client-facing strategy sessions, workshops, and other presentations -Coordinate with creative, graphic design, and video Hatcher teams to create high-caliber materials -Coordinate with Hatcher digital team to develop and implement effective social and digital media strategies Show less -Manage large-scale, integrated client engagements in Hatcher's education sector -Supervise project teams to deliver high-quality products on time and on budget -Provide subject matter expertise in our core sectors and leadership in communications and marketing -Support business development activities, including proposal development and thought leadership -Develop and implement strategic marketing and communications plans that advance clients’ goals through earned and paid media… Show more -Manage large-scale, integrated client engagements in Hatcher's education sector -Supervise project teams to deliver high-quality products on time and on budget -Provide subject matter expertise in our core sectors and leadership in communications and marketing -Support business development activities, including proposal development and thought leadership -Develop and implement strategic marketing and communications plans that advance clients’ goals through earned and paid media, social media, events, and other tactics -Write and edit content, including marketing plans, press releases, media advisories and other materials, identify media prospects, and pitch media outlets -Lead client-facing strategy sessions, workshops, and other presentations -Coordinate with creative, graphic design, and video Hatcher teams to create high-caliber materials -Coordinate with Hatcher digital team to develop and implement effective social and digital media strategies Show less

Senior Communications Manager and Editor-in-Chief

• Dec 2021 - Sep 2022

I manage all HLAA communications, including marketing email blasts and social media channels. Liaison to our external sales group, YGS. I work with the YGS team to bring in new advertisers and sales leads for HLAA. Marketing manager for the HLAA Convention. Editor-in-Chief, Hearing Life magazine and Hearing Life e-News. Editor of the HLAA 2021 Annual Report, as well as all other HLAA marketing and collateral materials for a variety of projects and programs. Supervise one graphic designer… Show more I manage all HLAA communications, including marketing email blasts and social media channels. Liaison to our external sales group, YGS. I work with the YGS team to bring in new advertisers and sales leads for HLAA. Marketing manager for the HLAA Convention. Editor-in-Chief, Hearing Life magazine and Hearing Life e-News. Editor of the HLAA 2021 Annual Report, as well as all other HLAA marketing and collateral materials for a variety of projects and programs. Supervise one graphic designer consultant. Manager of all media relations outreach (I'm part of a team of two). HLAA brand and style guide manager.

Director of Communications

• Feb 2021 - Dec 2021

I increased HLAA's presence on all social media channels. Edited both the new Hear This! blog and Hearing Life magazine. Supervised one direct report and two consultants. Built and established mutually beneficial relationships with the media and with corporate partners.

Marketing Consultant

• Nov 2020 - Feb 2021

I drafted and implemented a marketing plan to raise awareness about the firm, and establish the IndieTech Solutions brand online. I brought in one new client. Contacted nonprofit organizations about the services the firm offers, and seek out new web partners. Drafted, edited, and submited proposals to prospective new web partners. I wrote, edited, and published content to IndieTech's Facebook page. Joined and participated in Facebook Nonprofit Communications Professionals Group to recruit… Show more I drafted and implemented a marketing plan to raise awareness about the firm, and establish the IndieTech Solutions brand online. I brought in one new client. Contacted nonprofit organizations about the services the firm offers, and seek out new web partners. Drafted, edited, and submited proposals to prospective new web partners. I wrote, edited, and published content to IndieTech's Facebook page. Joined and participated in Facebook Nonprofit Communications Professionals Group to recruit clients. Trained one marketing consultant to take over the position from me in Jan./Feb. 2021. Show less I drafted and implemented a marketing plan to raise awareness about the firm, and establish the IndieTech Solutions brand online. I brought in one new client. Contacted nonprofit organizations about the services the firm offers, and seek out new web partners. Drafted, edited, and submited proposals to prospective new web partners. I wrote, edited, and published content to IndieTech's Facebook page. Joined and participated in Facebook Nonprofit Communications Professionals Group to recruit… Show more I drafted and implemented a marketing plan to raise awareness about the firm, and establish the IndieTech Solutions brand online. I brought in one new client. Contacted nonprofit organizations about the services the firm offers, and seek out new web partners. Drafted, edited, and submited proposals to prospective new web partners. I wrote, edited, and published content to IndieTech's Facebook page. Joined and participated in Facebook Nonprofit Communications Professionals Group to recruit clients. Trained one marketing consultant to take over the position from me in Jan./Feb. 2021. Show less

Principal

• Feb 2020 - Nov 2020

As a WWPR Pro Bono Committee Member, I draft and support marketing and communications plans and efforts for WWPR's pro bono nonprofit client, Academy of Hope (AoH) Adult Public Charter School in Washington, D.C. I contributed to a Communications Audit for AoH. As a WWPR Pro Bono Committee Member, I draft and support marketing and communications plans and efforts for WWPR's pro bono nonprofit client, Academy of Hope (AoH) Adult Public Charter School in Washington, D.C. I contributed to a Communications Audit for AoH.

Assistant Director of Marketing and Media Relations (Formerly Communications Liaison)

• Dec 2017 - Feb 2020

I managed marketing and media relations at AAC&U. Through the drafting of strategic communications plans, I directed webinars, drafted advertising copy and social media posts, and sent many marketing email blasts. I worked hard to develop mutually beneficial relationships between me and my colleagues in the Office of Communications and Public Affairs, as well as AAC&U's Senior Staff, Staff in the Academic Program Offices, and the association’s external partners in the media and in higher… Show more I managed marketing and media relations at AAC&U. Through the drafting of strategic communications plans, I directed webinars, drafted advertising copy and social media posts, and sent many marketing email blasts. I worked hard to develop mutually beneficial relationships between me and my colleagues in the Office of Communications and Public Affairs, as well as AAC&U's Senior Staff, Staff in the Academic Program Offices, and the association’s external partners in the media and in higher education.

Marketing and Communications Consultant

• Oct 2017 - Dec 2017

Directed the association's marketing email blast schedule. Sent an average of three email blasts per week to tens of thousands of those engaged with AAC&U. These marketing email blasts promote AAC&U meetings, publications, newsletters, and other news and events of interest to AAC&U's members and constituents. Conducted daily higher education news and policy source online searches to find the latest news on higher education from mainstream and higher ed. trade news sources. Sent a daily… Show more Directed the association's marketing email blast schedule. Sent an average of three email blasts per week to tens of thousands of those engaged with AAC&U. These marketing email blasts promote AAC&U meetings, publications, newsletters, and other news and events of interest to AAC&U's members and constituents. Conducted daily higher education news and policy source online searches to find the latest news on higher education from mainstream and higher ed. trade news sources. Sent a daily morning news synopsis email to association staff. Compiled the "Weekly Liberal Education News Watch" marketing email blast. This email blast provides tens of thousands of those engaged with AAC&U with a quick recap of the top five best stories on undergraduate liberal education from the previous week. Scheduled and drafted print and online banner advertising content promoting AAC&U meetings and conferences for association ad submissions to "The Chronicle of Higher Education," "Inside Higher Ed," "Diverse: Issues in Higher Education," "Academe," "Latinos in Higher Ed," and "Hispanic Outlook."

Principal

• Jul 2017 - Oct 2017

Managed all marketing and event planning for the Washington Women in Public Relations group's fundraising happy hour at Bar Louie in DC on "Giving Tuesday," November 28, 2017 benefitting WWPR's former pro bono client, Bright Beginnings. Marketed and promoted the book "Thin Mint Memories: Empowerment through the Girl Scout Cookie Program" on social media for my client, Shelley Johnson Carey. Managed all marketing and event planning for the Washington Women in Public Relations group's fundraising happy hour at Bar Louie in DC on "Giving Tuesday," November 28, 2017 benefitting WWPR's former pro bono client, Bright Beginnings. Marketed and promoted the book "Thin Mint Memories: Empowerment through the Girl Scout Cookie Program" on social media for my client, Shelley Johnson Carey.

Director, Communications

• Aug 2016 - Jul 2017

Led the strategic plans for the AHRI Annual and Spring Meetings and the National Advocacy Conference in the U.S., as well as international trade shows in Mexico, Germany, South Korea, and China. Managed all creative work for e-newsletters, a new AHRI membership guide, promotional flyers, and the directory of certification programs and standards. Directed a team of 3, including 1 from London. Administered the AHRI mobile application. Led the strategic plans for the AHRI Annual and Spring Meetings and the National Advocacy Conference in the U.S., as well as international trade shows in Mexico, Germany, South Korea, and China. Managed all creative work for e-newsletters, a new AHRI membership guide, promotional flyers, and the directory of certification programs and standards. Directed a team of 3, including 1 from London. Administered the AHRI mobile application.

Associate Director, Marketing and Media Relations

• Oct 2008 - Aug 2016

Raised awareness about the importance of undergraduate liberal education through website postings, marketing email blasts to association members, and conversations with news reporters. Managed association relationships with trade advertisers and trade and national media. Generated interest for development of AAC&U social media platforms (Facebook and Twitter). Gathered and organized AAC&U news clips daily. Raised awareness about the importance of undergraduate liberal education through website postings, marketing email blasts to association members, and conversations with news reporters. Managed association relationships with trade advertisers and trade and national media. Generated interest for development of AAC&U social media platforms (Facebook and Twitter). Gathered and organized AAC&U news clips daily.

Special Projects Coordinator

• Sep 2004 - Oct 2008

Directed all aspects of the annual national preservation project award nomination collection and national media announcements for a “Dozen Distinctive Destinations” and the “America’s 11 Most Endangered Historic Places List.” Managed National Trust brand positioning and related consumer messaging across all internal and external communication channels. Directed all aspects of the annual national preservation project award nomination collection and national media announcements for a “Dozen Distinctive Destinations” and the “America’s 11 Most Endangered Historic Places List.” Managed National Trust brand positioning and related consumer messaging across all internal and external communication channels.

Public Relations Intern

• 2004 - 2004

Communications Intern

• Jan 2003 - Mar 2003

Public Relations Intern

• Aug 2002 - Dec 2002

Marketing and Public Relations Intern

• Jun 2002 - Aug 2002

Communications Intern

• Mar 2002 - May 2002

Public Relations Intern

• Jun 2001 - Aug 2001