Carrie Ercolano
Communications & Marketing Content Writer/Editor at Impressa Solutions- Claim this Profile
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Bio
Elizabeth McFarlane
I have truly enjoyed working with Carrie over the past two years. She is focused, creative, highly personable, and committed to excellence. She is adept at managing both short-turnaround tasks as well as longer-term, strategic initiatives, and she approaches challenges with a focus on innovative, sustainable solutions. Carrie has a proven track record of building and sustaining strong relationships both within organizations and with project partners. Whether designing internal educational sessions or supporting the development of external communications strategies, Carrie applies her unique combination of skills, expertise, and experience to deliver valuable products. Carrie continues to expand her communications and outreach skill set with a focus on social media planning and digital marketing for clients.
Michael Alford
Carrie has a terrific ability to work with the wide variety of people we contact for our project. She manages our webinar series flawlessly, communicating continuously with our growing network and keeping them wired into the to process. She keeps the information flowing smoothly, making sure all the presentations and background papers are steered through our review process on time and out to the recipients. She has contributed technically throughout the project to structure the wide range of social media material we review into a coherent whole. She raises issues as she sees them, but always supports the team effort.
Elizabeth McFarlane
I have truly enjoyed working with Carrie over the past two years. She is focused, creative, highly personable, and committed to excellence. She is adept at managing both short-turnaround tasks as well as longer-term, strategic initiatives, and she approaches challenges with a focus on innovative, sustainable solutions. Carrie has a proven track record of building and sustaining strong relationships both within organizations and with project partners. Whether designing internal educational sessions or supporting the development of external communications strategies, Carrie applies her unique combination of skills, expertise, and experience to deliver valuable products. Carrie continues to expand her communications and outreach skill set with a focus on social media planning and digital marketing for clients.
Michael Alford
Carrie has a terrific ability to work with the wide variety of people we contact for our project. She manages our webinar series flawlessly, communicating continuously with our growing network and keeping them wired into the to process. She keeps the information flowing smoothly, making sure all the presentations and background papers are steered through our review process on time and out to the recipients. She has contributed technically throughout the project to structure the wide range of social media material we review into a coherent whole. She raises issues as she sees them, but always supports the team effort.
Elizabeth McFarlane
I have truly enjoyed working with Carrie over the past two years. She is focused, creative, highly personable, and committed to excellence. She is adept at managing both short-turnaround tasks as well as longer-term, strategic initiatives, and she approaches challenges with a focus on innovative, sustainable solutions. Carrie has a proven track record of building and sustaining strong relationships both within organizations and with project partners. Whether designing internal educational sessions or supporting the development of external communications strategies, Carrie applies her unique combination of skills, expertise, and experience to deliver valuable products. Carrie continues to expand her communications and outreach skill set with a focus on social media planning and digital marketing for clients.
Michael Alford
Carrie has a terrific ability to work with the wide variety of people we contact for our project. She manages our webinar series flawlessly, communicating continuously with our growing network and keeping them wired into the to process. She keeps the information flowing smoothly, making sure all the presentations and background papers are steered through our review process on time and out to the recipients. She has contributed technically throughout the project to structure the wide range of social media material we review into a coherent whole. She raises issues as she sees them, but always supports the team effort.
Elizabeth McFarlane
I have truly enjoyed working with Carrie over the past two years. She is focused, creative, highly personable, and committed to excellence. She is adept at managing both short-turnaround tasks as well as longer-term, strategic initiatives, and she approaches challenges with a focus on innovative, sustainable solutions. Carrie has a proven track record of building and sustaining strong relationships both within organizations and with project partners. Whether designing internal educational sessions or supporting the development of external communications strategies, Carrie applies her unique combination of skills, expertise, and experience to deliver valuable products. Carrie continues to expand her communications and outreach skill set with a focus on social media planning and digital marketing for clients.
Michael Alford
Carrie has a terrific ability to work with the wide variety of people we contact for our project. She manages our webinar series flawlessly, communicating continuously with our growing network and keeping them wired into the to process. She keeps the information flowing smoothly, making sure all the presentations and background papers are steered through our review process on time and out to the recipients. She has contributed technically throughout the project to structure the wide range of social media material we review into a coherent whole. She raises issues as she sees them, but always supports the team effort.
Credentials
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Digital Media Marketing Certificate
New York UniversityAug, 2013- Nov, 2024
Experience
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Impressa Solutions
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United States
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Advertising Services
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1 - 100 Employee
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Communications & Marketing Content Writer/Editor
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Jun 2014 - Present
• Managing eBay’s Deals Blog, including scheduling promotional content, writing copy for blog posts, editing and scheduling blog post content, and moderating comments. • Developing social media content for various client campaigns. • Assisting on various projects for other clientele, particularly focused on editing and posting content, developing copy, and providing best practices and trend consultation. • Creating email sequences and sales page copy. • Completing competitive… Show more • Managing eBay’s Deals Blog, including scheduling promotional content, writing copy for blog posts, editing and scheduling blog post content, and moderating comments. • Developing social media content for various client campaigns. • Assisting on various projects for other clientele, particularly focused on editing and posting content, developing copy, and providing best practices and trend consultation. • Creating email sequences and sales page copy. • Completing competitive analysis and brand blueprint research. Show less • Managing eBay’s Deals Blog, including scheduling promotional content, writing copy for blog posts, editing and scheduling blog post content, and moderating comments. • Developing social media content for various client campaigns. • Assisting on various projects for other clientele, particularly focused on editing and posting content, developing copy, and providing best practices and trend consultation. • Creating email sequences and sales page copy. • Completing competitive… Show more • Managing eBay’s Deals Blog, including scheduling promotional content, writing copy for blog posts, editing and scheduling blog post content, and moderating comments. • Developing social media content for various client campaigns. • Assisting on various projects for other clientele, particularly focused on editing and posting content, developing copy, and providing best practices and trend consultation. • Creating email sequences and sales page copy. • Completing competitive analysis and brand blueprint research. Show less
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REDEMPTION Fitness
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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General Manager & Cofounder
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Jan 2018 - Mar 2023
• Developed and implemented appropriate marketing and communications strategy, utilizing market knowledge and industry awareness to provide strategic guidance on core messaging and positioning. • Directed public relations and brand-promotion initiatives, which included reaching out to customers through email and website, developing promotional calendar, and building strong media relationships. • Integrated customer feedback into targeted marketing efforts. Sparked public interest and… Show more • Developed and implemented appropriate marketing and communications strategy, utilizing market knowledge and industry awareness to provide strategic guidance on core messaging and positioning. • Directed public relations and brand-promotion initiatives, which included reaching out to customers through email and website, developing promotional calendar, and building strong media relationships. • Integrated customer feedback into targeted marketing efforts. Sparked public interest and increased membership by building partnerships with like-minded organizations. • Managed multimedia and creative services and promotion/advertising efforts for the corporate brand. • Acted as lead point of contact for the development, execution, and materials for all staff internal communications regarding studio operations and policies, new sales and promotional initiatives, and team building events. Show less • Developed and implemented appropriate marketing and communications strategy, utilizing market knowledge and industry awareness to provide strategic guidance on core messaging and positioning. • Directed public relations and brand-promotion initiatives, which included reaching out to customers through email and website, developing promotional calendar, and building strong media relationships. • Integrated customer feedback into targeted marketing efforts. Sparked public interest and… Show more • Developed and implemented appropriate marketing and communications strategy, utilizing market knowledge and industry awareness to provide strategic guidance on core messaging and positioning. • Directed public relations and brand-promotion initiatives, which included reaching out to customers through email and website, developing promotional calendar, and building strong media relationships. • Integrated customer feedback into targeted marketing efforts. Sparked public interest and increased membership by building partnerships with like-minded organizations. • Managed multimedia and creative services and promotion/advertising efforts for the corporate brand. • Acted as lead point of contact for the development, execution, and materials for all staff internal communications regarding studio operations and policies, new sales and promotional initiatives, and team building events. Show less
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National Science Foundation Senior Communications Support Consultant
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Oct 2017 - Feb 2018
• Coordinated and participated as part of CSRA’s Communications Lane in support of National Science Foundation (NSF) government client, including strategic and tactical (day-to-day) oversight of employee engagement and internal communications support activities. • Monitored broader communications team task status, progress, and obstacles via ad hoc team phone and email check-ins and scheduled weekly team meetings. • Monitored deliverables and other collateral for situational awareness and… Show more • Coordinated and participated as part of CSRA’s Communications Lane in support of National Science Foundation (NSF) government client, including strategic and tactical (day-to-day) oversight of employee engagement and internal communications support activities. • Monitored broader communications team task status, progress, and obstacles via ad hoc team phone and email check-ins and scheduled weekly team meetings. • Monitored deliverables and other collateral for situational awareness and quality assurance and aggregated and submitted team’s input for various tracking reporting. • Created strategic communications plans for key NSF Employee Engagement program milestones by assessing communications needs and understanding target audiences and available communications channels. • Developed digital media content for NSF’s Weekly Wire newsletter, graphics for onsite TV screens as well as associated email content and revisions, and formatted content revisions for engagement resource and tools documents.
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First Responders Group Outreach Lane Lead
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Apr 2011 - Feb 2018
• Led CSRA’s Outreach Lane in support of Department of Homeland Security government client, including oversight of four onsite and remote technical editing team members. Mentored and grew team members as individual professionals and team members via dedicated one-on-one collaboration as well as team building activities. • Served as co-lead for driving client’s communications team strategy, including assisting in design of strategy sessions, ensuring team’s ongoing execution of agreed upon… Show more • Led CSRA’s Outreach Lane in support of Department of Homeland Security government client, including oversight of four onsite and remote technical editing team members. Mentored and grew team members as individual professionals and team members via dedicated one-on-one collaboration as well as team building activities. • Served as co-lead for driving client’s communications team strategy, including assisting in design of strategy sessions, ensuring team’s ongoing execution of agreed upon strategic priorities, and providing consultation to communications team Federal Leads given the division’s rapidly changing landscape. • Facilitated discussions around growing CSRA’s Communications Lane portfolio of work, which included brainstorming how to add further value to the project via existing and fresh approaches and tactics. • Worked directly with program managers, leadership, and stakeholders to assess needs, then create and execute strategic communications plans against project/program milestones. Outreach tactics included development of traditional and digital media content, promotional materials, and speaking engagement briefing decks and talking points as well as conference presence consultation and stakeholder/association outreach execution. • Spearheaded social media research project, performing internet-based research, interviewing federal, state, and local industry experts, and designing/executing webinar series on first responder social media use and investment priorities.
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SRA, a CSRA company
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United States
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Information Technology & Services
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700 & Above Employee
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State and Local Infrastructure Protection Analyst
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Apr 2009 - Jul 2011
• Directed meeting agenda development and facilitated conference calls and webinars to address challenges to infrastructure protection. • Led project team in planning and execution of multiple large-scale meetings, fostering many trusted relationships with client and federal, state, and local project stakeholders. • Originated high-quality deliverables, including fact sheets, member biographies, and detailed meeting minutes. • Guided content updates and stakeholder website… Show more • Directed meeting agenda development and facilitated conference calls and webinars to address challenges to infrastructure protection. • Led project team in planning and execution of multiple large-scale meetings, fostering many trusted relationships with client and federal, state, and local project stakeholders. • Originated high-quality deliverables, including fact sheets, member biographies, and detailed meeting minutes. • Guided content updates and stakeholder website design/redesign. Show less • Directed meeting agenda development and facilitated conference calls and webinars to address challenges to infrastructure protection. • Led project team in planning and execution of multiple large-scale meetings, fostering many trusted relationships with client and federal, state, and local project stakeholders. • Originated high-quality deliverables, including fact sheets, member biographies, and detailed meeting minutes. • Guided content updates and stakeholder website… Show more • Directed meeting agenda development and facilitated conference calls and webinars to address challenges to infrastructure protection. • Led project team in planning and execution of multiple large-scale meetings, fostering many trusted relationships with client and federal, state, and local project stakeholders. • Originated high-quality deliverables, including fact sheets, member biographies, and detailed meeting minutes. • Guided content updates and stakeholder website design/redesign. Show less
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Sales Associate
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Jul 2007 - Feb 2009
• Collaborated with marketing and research teams; kept current on industry-specific research to best analyze clients’ needs and presented to senior-level executives. • Oversaw complete sales process: initial visit, follow-up, and transition from prospect to member. • Collaborated with marketing and research teams; kept current on industry-specific research to best analyze clients’ needs and presented to senior-level executives. • Oversaw complete sales process: initial visit, follow-up, and transition from prospect to member.
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Sales Representative
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Dec 2006 - Dec 2006
•Marketed Cutco products as an independent contractor through activities such as scheduling appointments through personal referrals, presenting products in the customer’s home, and filling and submitting customer orders. •Marketed Cutco products as an independent contractor through activities such as scheduling appointments through personal referrals, presenting products in the customer’s home, and filling and submitting customer orders.
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Sales and Local Marketing Intern
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Jun 2006 - Aug 2006
•Managed promotional events for Verizon’s FIOS products throughout northern Virginia region. •Compiled report summaries of toll free number marketing data. •Acted as project manager of summer intern project with responsibilities such as holding the team accountable to a project schedule and making final decisions on ideas and strategy. •Managed promotional events for Verizon’s FIOS products throughout northern Virginia region. •Compiled report summaries of toll free number marketing data. •Acted as project manager of summer intern project with responsibilities such as holding the team accountable to a project schedule and making final decisions on ideas and strategy.
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Marketing Intern
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Jun 2005 - Aug 2005
•Arranged marketing campaign for Certified Financial Planner to advertise his services and expand his client base by means of introduction letters, cold calling in person and telephone prospecting. •Re-organized stock portfolios. •Arranged marketing campaign for Certified Financial Planner to advertise his services and expand his client base by means of introduction letters, cold calling in person and telephone prospecting. •Re-organized stock portfolios.
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Education
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2011 - 2013
New York University
Digital Media Marketing Certificate, Digital Marketing -
2003 - 2007
James Madison University
BBA, Marketing
Community
