Experience

Centerville-Washington Park District

• United States
• Recreational Facilities
• 1 - 100 Employee

• Marketing and Communications Supervisor

  • Jan 2013 - Present

  Brand management, development of marketing communication plans, copywriting, publication design, website management, social media management. Brand management, development of marketing communication plans, copywriting, publication design, website management, social media management.



University of Dayton

• United States
• Higher Education
• 700 & Above Employee

• Director of Marketing Services

  • Feb 2012 - Jan 2013

  Coordinated key marketing initiatives across the University. Ensured brand integrity of all communication pieces produced for external audiences, both print and electronic. Educated the University community about the University of Dayton brand.Served as marketing consultant to key University divisions including enrollment management, law school, office of the president and office of the provost. Assisted in creation of annual strategic marketing plans for each division.Supervised a staff of three marketing project managers.Served the University on search committees for Assistant Dean of the School of Law and two graphic design positions.



Self-employed

• Higher Education Enrollment Marketing Consultant

  • Jun 2010 - Feb 2012

  Coordinated key marketing initiatives across the University of Dayton. Ensured brand integrity of all communication pieces produced for external audiences, both print and electronic. Assisted in development of a new marketing services division designed to create a unified marketing presence for the University of Dayton.Developed, managed, and implemented marketing communications including print, online, and digital media for Alvernia University's undergraduate enrollment division. Wrote and/or edited communication used by the office of admissions in the recruitment of prospective students. Trained Alvernia University employees in the use of Cascade Server content management system for departmental website development and editing.



Alvernia University

• Higher Education
• 400 - 500 Employee

• Associate Director of Marketing & Communications

  • May 2007 - Jun 2010

  Developed, managed, and implemented integrated marketing communications including print, online, advertising, and digital media for the undergraduate enrollment division. Coordinated a major redesign of alvernia.edu, including new information architecture, design, and content migration. Served as lead web administrator. Developed, managed, and implemented integrated marketing communications including print, online, advertising, and digital media for the undergraduate enrollment division. Coordinated a major redesign of alvernia.edu, including new information architecture, design, and content migration. Served as lead web administrator.



University of Dayton

• United States
• Higher Education
• 700 & Above Employee

• Associate Director of Marketing for Enrollment Management

  • Nov 1997 - Apr 2007

  Created and analyzed market research (and analyzed existing research) for competition analysis, development of marketing initiatives and guiding key messages within the communication plan. Reported results to university divisions.Coordinated the name purchase/student search process, including direct mail and e-mail campaigns, used to develop inquiry pool. Managed inquiry predictive modeling and qualification.Planned, directed and implemented all elements of the marketing and communications process. Worked with vendors and in-house staff to design print and electronic communications.Planned, directed and implemented all strategic initiatives associated with geo-demographics and market planning. Managed annual budget. Supervised professional staff of three - responsible for advertising, publications and web content.