Jennifer Carpenter Low

Vice President of Marketing & Communications at United Way of Long Island
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
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Andrea Cotter

I know Jennifer through our work together on the Racines Cancer Care Foundation and through her work at Smile Farms. She is very accomplished in the non-profit arena and I learn something every time I speak with her. I value her astute knowledge of Board Governance because as a fiscally responsible board member there is nothing more important than following correct procedures. Jennifer treats both the funds of the organizations she supports and the people associated with the organization with a great deal of respect and honor. She is a true leader in the non-profit space and the organization she chooses to join will be lucky to have her on its team.

Karla Waldron

Jennifer and I have been colleagues for many years and she is one of the most dedicated, motivated, and committed individuals I have encountered in my entire professional career. An active and effective member of the giving community on Long Island, Jennifer is the Executive Vice-Chair of my foundation. In this role, she has helped guide, steward, and lead our organization to great success. Jennifer is one of the few people I consider a personal and professional mentor who always, no matter what the circumstances, gives 100% of herself. I consider Jennifer to be a bright, energetic, compassionate, and genuinely well-rounded individual. She is also highly charismatic, and extremely supportive. Perhaps Jennifer’s greatest strength is that she is one of the most moral and ethical individuals I have encountered. By that I mean Jennifer not only understands what is right or wrong in ethically conflicting situations, but she also has the inner strength and confidence to act on her beliefs. It is, therefore, without any hesitation whatsoever, that I very highly recommend Jennifer Carpenter. If you have any questions at all, please do not hesitate to contact me. Karla Waldron Executive Director Mondays at Racine karla@mondaysatracine.org

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Credentials

  • Non-Profit/Public/Organizational Management
    Georgetown University McDonough School of Business
    Feb, 2018
    - Nov, 2024

Experience

  • United Way of Long Island
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Vice President of Marketing & Communications
      • Jan 2023 - Present

      I oversee all aspects of marketing and communications for this regional $18M nonprofit. For six decades, United Way of Long Island has advanced the common good, creating opportunities for a better life for all by focusing on three key building blocks: health, education, and financial stability. United Way invests in community partnerships to help the most vulnerable and at-risk through organizations and programs that grant equitable access to resources and services across the Long Island region. Show less

  • Smile Farms Inc.
    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Vice President
      • Nov 2018 - Nov 2020

      I headed all day-to-day operations, finance, fund development, marketing and communications, and programming for the signature philanthropic partner of 1-800-FLOWERS.COM, Inc. •Recruited, hired, and supervised staff, managed volunteers and brand ambassadors •Primary fiscal administrator, financial controller, and policymaker •Outperformed revenue actuals by 41% in 12 months; invested in operating reserve •Developed fundraising plan to drive consistent, sustainable growth •Created #GivingTuesday and Annual Appeal “match” campaigns; raised $43K in 30 days with 40% of contributions from first-time donors, achieving $100K goal •Surpassed annual Gala and Golf Outing revenue targets; executed 2020 events amid COVID-19, resulting in $500K+ •Solicited and secured five figure major gifts, sponsorships, and private grants, exceeding $400K •Built strong donor relationships and personalized engagement opportunities •Designed monthly giving program; organized cause-related marketing and employee volunteerism initiatives •Led external and internal communications, encompassing media/public relations, general communications, and marketing •Served as spokesperson: Newsday, Long Island Press, Long Island Business News, video, and podcast •Elevated brand awareness and recognition: Two consecutive years as Long Island Imagine Awards ‘Rising Star’ Finalist​, Guidestar Platinum Seal of Transparency, and Top-Rated Nonprofit •Launched website with 30% growth in nine months; produced video and multimedia content; prepared inaugural annual report •Expanded nonprofit partnerships, cross-sector collaboration, and celebrity relationships •Established ninth campus and year-round operating capacity at second location •Scaled by 15% employment program; formed partner pipeline •Increased product distribution and consumption in niche food, beverage, and agriculture markets; introduced signature item •Liaison with government officials; hosted ribbon-cuttings •Exclusive point of contact to board Show less

  • The Leadership Academy
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Associate Vice President, Fund Development
      • Jan 2017 - May 2018

      I led fund development for this national $9M nonprofit. •Hired and supervised staff; managed consultant relationships •Developed fundraising plan with a compelling case for support, targeted goals, tactics, and timelines •Closed $1.2M Carnegie Corporation grant in five months; secured grantmaker invitations to submit concepts, proposals, and host convenings; wrote letters of inquiry, proposals, and impact reports •Stewarded six-to-seven figure donors through program updates, site visits, publicity, and national conference presentations •Raised $34K and brand awareness in first-ever #GivingTuesday and Annual Appeal campaigns; created marketing strategy and content, featuring video and inaugural annual report •Recommended and drafted chief executive officer communications and presentations •Formalized board roles and responsibilities Show less

  • Long Island University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Director, Advancement and Marketing Operations
      • Feb 2014 - Jan 2017

      I was recruited to a newly created position for this multi-site $500M private, nonprofit university. •Reported to the president and served on a nine-member executive leadership team •Prioritized time, attention, and resources of the president; supervised staff •Worked across departments — academic and administrative — to build partnerships, eliminate barriers, and improve efficiencies •Drafted presidential communications and presentations; designed thought leadership series •Planned and executed new systems, structures, and programs; led permanent and/or temporary teams as assigned •Directed advancement operations and annual giving plan; supervised staff •Re-engineered donor tracking and relationship management, gift processing, and prospect research •Created data-driven dashboard to monitor fundraising performance; cleansed 280K+ alumni records •Managed communications and marketing office and staff; administered $5M budget •Hired and supervised media/public relations staff of five, encompassing reputation management and crisis communications •Orchestrated press events and multimedia campaigns; oversaw client-vendor relationships •Developed marketing plans and messaging across schools, colleges, and degree-granting campuses, including national rankings •Achieved 51M impressions in target enrollment areas and increased by 35% social media engagement in 12 months •Launched nationally recognized social and emotional learning program (6-12) in Northeast region for teachers, reaching 76K students in 2.7K classrooms in 24 months; supervised staff •Organized summer honor institutes for 900+ rising high school seniors from 20+ states in 17 areas of study •Primary point of contact to board and select committees Show less

  • Holocaust Memorial and Tolerance Center of Nassau County
    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Director, Development
      • Oct 2011 - Jan 2014

      I led fund development and communications for this local $1M nonprofit. •Hired and supervised staff; managed volunteers •Outperformed revenue actuals by 15% in 12 months •Surpassed by 25% annual events goal; executed 20th Annual Tribute Dinner for 600 guests 14 days after Superstorm Sandy, resulting in $550K+ •Solicited, secured, and stewarded five-to-six figure major gifts, sponsorships, and private and government grants, exceeding $375K •Created inventory of major support opportunities for exclusive naming of physical spaces, programs, annual events, and professional positions •Established giving levels and donor recognition strategies; oversaw design, manufacturing, and placement of recognition signage •Designed and pitched museum membership program •Developed communications and marketing plans •Served as spokesperson: The New York Times, Huffington Post, ​and 1010 WINS •Re-branded organization; increased by 20% constituent engagement •Attained BBB Accredited Charity Seal and Top-Rated Nonprofit Status •Liaison with government officials; hosted representatives at ribbon-cuttings and check presentations •Co-created anti-bullying curriculum (6-12) for teachers and students •Primary point of contact to development committee Show less

  • UNICEF USA
    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Director, Special Fundraising Projects
      • Sep 2009 - Oct 2011

      I built a strategic sport initiative to raise funds and brand awareness for this global $483M nonprofit. •Solicited and secured six-to-seven figure major gifts and in-kind media sponsorships from over 45 professional sports leagues, teams, and players in 14 months for UNICEF emergency relief and response activities, totaling $4.5M+ •Executed exclusive donor stewardship opportunities and fundraising events: Game Two of 2009 MLB World Series, NHL's UNICEF Night, NBA Cares Charity Challenge, and MLB's 2011 Opening Week collections at 20 stadiums; facilitated nationwide volunteer activation •Worked with UNICEF Goodwill Ambassadors and professional athletes through public appearances, OpEds, field visits, social media, and mobile platforms •Created and pitched global "Team UNICEF" strategy for sport and play •Liaison with UNICEF HQ and 190 affiliate offices Show less

  • Anti-Defamation League
    • United States
    • Non-profit Organizations
    • 400 - 500 Employee
    • Assistant Chief Operating Officer
      • May 1992 - Nov 2008

      I was progressively promoted to a central clearinghouse and management role for this multi-national $62M nonprofit. •Oversaw organizational performance, signature programs, and leadership of 400 employees across 30 regional offices and international affiliates •Directed operations for $10M grant-funded research center; awarded renewed funding •Expanded (K-12) anti-bias education programs for teachers and students into seven European countries, Japan, and Israel; appointed to the Bertelsmann Foundation International Tolerance Network •Led national workplace diversity program and curriculum design; increased by 30% earned income revenue; supervised staff and 100+ consultants •Ran nationally recognized multimedia campaigns with Barnes & Noble, Court TV, NBA, and USA TV Network •Produced multi-day governance and leadership events for 450-650 guests, including heads of state and government Show less

Education

  • SUNY Oneonta
    BS, Political Science

Community

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