Carolyn Casey
Principal at WritMarketing- Claim this Profile
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Bio
CC Holland
Carolyn joined us to pinch-hit for our product-marketing team during the absence of one of our key managers. She rapidly soaked up a staggering amount of information about our products and solutions, including audiences, industries, positioning, and the competitive marketplace, to help us define and refine our messaging. She was instrumental in helping us create and launch our first ebook, creating the outline and writing the core content. She also ably helped channel and direct several complicated marketing campaigns, bringing a keen strategic and editorial eye to all content initiatives. Carolyn has a deep understanding of the legal industry and was well-positioned to provide sage advice and guidance on how our products and solutions would best resonate for our audience. She contributed excellent ideas for our content marketing efforts and adeptly managed a sometimes-challenging relationship with our primary vendor partner. She was responsive to our deadlines, collaborative, and flexible in adapting to our styles and peccadilloes (even when we differed in our opinions on serial commas and hyphens). On top of it all, Carolyn has a fantastic personality. She's unfailingly upbeat, warm, genuine, and funny. Although she was primarily a remote worker for us, she built strong and close connections with our team due to her engaging personality over the phone, in email, and in Slack. I would heartily recommend her as a partner in any marketing efforts.
Glenda Hoffman, Marketing Strategist, Creative Director
Carolyn was amazing to work with -- it instantly felt like I had a teammate, who really understood what I needed to accomplish. A fast learner, she wrote a tremendous amount of content for us in a short time. Carolyn’s press releases earned us coverage in a major legal publication, and her sage advice on onboarding a European eDiscovery acquisition was invaluable.
CC Holland
Carolyn joined us to pinch-hit for our product-marketing team during the absence of one of our key managers. She rapidly soaked up a staggering amount of information about our products and solutions, including audiences, industries, positioning, and the competitive marketplace, to help us define and refine our messaging. She was instrumental in helping us create and launch our first ebook, creating the outline and writing the core content. She also ably helped channel and direct several complicated marketing campaigns, bringing a keen strategic and editorial eye to all content initiatives. Carolyn has a deep understanding of the legal industry and was well-positioned to provide sage advice and guidance on how our products and solutions would best resonate for our audience. She contributed excellent ideas for our content marketing efforts and adeptly managed a sometimes-challenging relationship with our primary vendor partner. She was responsive to our deadlines, collaborative, and flexible in adapting to our styles and peccadilloes (even when we differed in our opinions on serial commas and hyphens). On top of it all, Carolyn has a fantastic personality. She's unfailingly upbeat, warm, genuine, and funny. Although she was primarily a remote worker for us, she built strong and close connections with our team due to her engaging personality over the phone, in email, and in Slack. I would heartily recommend her as a partner in any marketing efforts.
Glenda Hoffman, Marketing Strategist, Creative Director
Carolyn was amazing to work with -- it instantly felt like I had a teammate, who really understood what I needed to accomplish. A fast learner, she wrote a tremendous amount of content for us in a short time. Carolyn’s press releases earned us coverage in a major legal publication, and her sage advice on onboarding a European eDiscovery acquisition was invaluable.
CC Holland
Carolyn joined us to pinch-hit for our product-marketing team during the absence of one of our key managers. She rapidly soaked up a staggering amount of information about our products and solutions, including audiences, industries, positioning, and the competitive marketplace, to help us define and refine our messaging. She was instrumental in helping us create and launch our first ebook, creating the outline and writing the core content. She also ably helped channel and direct several complicated marketing campaigns, bringing a keen strategic and editorial eye to all content initiatives. Carolyn has a deep understanding of the legal industry and was well-positioned to provide sage advice and guidance on how our products and solutions would best resonate for our audience. She contributed excellent ideas for our content marketing efforts and adeptly managed a sometimes-challenging relationship with our primary vendor partner. She was responsive to our deadlines, collaborative, and flexible in adapting to our styles and peccadilloes (even when we differed in our opinions on serial commas and hyphens). On top of it all, Carolyn has a fantastic personality. She's unfailingly upbeat, warm, genuine, and funny. Although she was primarily a remote worker for us, she built strong and close connections with our team due to her engaging personality over the phone, in email, and in Slack. I would heartily recommend her as a partner in any marketing efforts.
Glenda Hoffman, Marketing Strategist, Creative Director
Carolyn was amazing to work with -- it instantly felt like I had a teammate, who really understood what I needed to accomplish. A fast learner, she wrote a tremendous amount of content for us in a short time. Carolyn’s press releases earned us coverage in a major legal publication, and her sage advice on onboarding a European eDiscovery acquisition was invaluable.
CC Holland
Carolyn joined us to pinch-hit for our product-marketing team during the absence of one of our key managers. She rapidly soaked up a staggering amount of information about our products and solutions, including audiences, industries, positioning, and the competitive marketplace, to help us define and refine our messaging. She was instrumental in helping us create and launch our first ebook, creating the outline and writing the core content. She also ably helped channel and direct several complicated marketing campaigns, bringing a keen strategic and editorial eye to all content initiatives. Carolyn has a deep understanding of the legal industry and was well-positioned to provide sage advice and guidance on how our products and solutions would best resonate for our audience. She contributed excellent ideas for our content marketing efforts and adeptly managed a sometimes-challenging relationship with our primary vendor partner. She was responsive to our deadlines, collaborative, and flexible in adapting to our styles and peccadilloes (even when we differed in our opinions on serial commas and hyphens). On top of it all, Carolyn has a fantastic personality. She's unfailingly upbeat, warm, genuine, and funny. Although she was primarily a remote worker for us, she built strong and close connections with our team due to her engaging personality over the phone, in email, and in Slack. I would heartily recommend her as a partner in any marketing efforts.
Glenda Hoffman, Marketing Strategist, Creative Director
Carolyn was amazing to work with -- it instantly felt like I had a teammate, who really understood what I needed to accomplish. A fast learner, she wrote a tremendous amount of content for us in a short time. Carolyn’s press releases earned us coverage in a major legal publication, and her sage advice on onboarding a European eDiscovery acquisition was invaluable.
Credentials
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Member, State Bar of California
State Bar of California
Experience
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WritMarketing
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United States
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Advertising Services
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1 - 100 Employee
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Principal
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Feb 2015 - Present
At WritMarketing we help legal tech clients develop product strategy, content, and messaging. Carolyn's 10 years of Big Law plus 20 years of software leadership roles equals results for you. #writmarketing SERVICES Keep your content flowing. blogs, eBooks, articles, white papers case studies, testimonials, collateral info-graphics, videos messaging, web copy, brand framework Collaborate with WritMarketing to define hot topics tailored to your audience. Or tell us your fantastic content ideas, and we’ll turn them into awesome content and campaigns to fuel your leads and pipeline. “Rent” a seasoned product marketer during peak needs, cover mat leave and other temporary gaps. product & services launch plans go-to-market strategy message maps campaign strategy PR/AR innovative sales enablement speaker/moderator – online or live panels I’ll plug into your team, anytime, anywhere. Leverage my 20+ years global product marketing and writing experience to help you accomplish great things. Stay tuned into client and market changes with research. technology and digital “hot topics” legal, regulatory trends analysis client, industry interview or survey research buyer persona research What current and future challenges can you help customers solve? Get data and insight to help them navigate their biggest challenges in digital transformation.
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Expert Institute
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United States
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Legal Services
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100 - 200 Employee
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Legal Content Writer
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Jun 2019 - Present
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AccessData
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United States
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1 - 100 Employee
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Sr. Director Industry Relations
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Jun 2016 - Feb 2017
In-house project for client. Authored blogs, articles and eBooks on law enforcement and enterprise trends in forensic investigations, compliance, privacy and e-discovery. Trained sales teams. Spoke on conference and webinar panels. Developed GTM messaging. Speaking Engagements: Moderator, Speaker, InnoXcell Financial Crimes Symposium Moderator, New Breed of Digital Investigator webinar Speaker, Global Privacy Trends webinar Speaker, Global Legal Trends Survey webinar Moderator, Masters Conference (e-discovery)
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Zapproved
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United States
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Software Development
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1 - 100 Employee
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Director of Product Marketing
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Feb 2015 - Aug 2015
Led product marketing with innovative thought leadership and messaging to promote a cloud-based eDiscovery solution powered by AWS. Trained sales team and frequently spoke at legal association chapters, conferences. Led product marketing with innovative thought leadership and messaging to promote a cloud-based eDiscovery solution powered by AWS. Trained sales team and frequently spoke at legal association chapters, conferences.
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Iron Mountain
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1 - 100 Employee
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Legal Product Management Head; Sr. Product Marketing Manager, Legal and e-Discovery
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Jun 2010 - Feb 2015
Led product and marketing strategy for $140 M legal business. Improved customer loyalty by 30% with innovative Law Firm Information Governance Symposium and go-digital-smart solution. Collaborated with key stakeholders across the enterprise to re-energize legal product, marketing, sales and support teams. - Defined product road map and brand strategy - Developed innovative Legal "RIM 360" messaging and sales video enablement - Founded the Law Firm Information Governance Symposium - Launched new legal Go Digital Smart managed services solution -- messaging, video, collateral, PR, case studies, white papers, blogs, sales enablement - Supported sales and account management engagements - Collaborated with sales VP on Key Account growth and retention strategies - Industry thought leader, public speaker, author, blogger , analyst briefer - Led matrixed legal marketing team to grow leads by 35% Y/Y -Launched e-discovery early case assessment solution and email archive bundle. Demand gen, thought leadership and sales enablement responsibilities.
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Fios Inc
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United States
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IT Services and IT Consulting
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Sr. Marketing Manager
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Feb 2009 - Feb 2010
Led the lead development and marketing programs team to attract and qualify sales leads for SaaS eDiscovery solutions. Created biz dev opportunities with intimate customer/prospect engagements at lively thought leadership roundtables. Drove persona-based marketing campaigns using email marketing automation and inbound content marketing techniques. Managed team of 3 marketing professionals. Led the lead development and marketing programs team to attract and qualify sales leads for SaaS eDiscovery solutions. Created biz dev opportunities with intimate customer/prospect engagements at lively thought leadership roundtables. Drove persona-based marketing campaigns using email marketing automation and inbound content marketing techniques. Managed team of 3 marketing professionals.
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Mentor Graphics
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Canada
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Software Development
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1 - 100 Employee
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Global Channel Marketing Manager, Strategic Alliance Manager
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Apr 2003 - Apr 2007
Developed and executed business development/marketing plans in North America, Europe and Asia. Managed PacRim sales team to achieve business objectives. Designed and led branding and lead generation programs. Traveled extensively in Europe and Asia to manage the business and train channel on our brand and solutions. Managed distributor strategic business relationships and contracts; evaluated and signed up new distributors. Developed and executed business development/marketing plans in North America, Europe and Asia. Managed PacRim sales team to achieve business objectives. Designed and led branding and lead generation programs. Traveled extensively in Europe and Asia to manage the business and train channel on our brand and solutions. Managed distributor strategic business relationships and contracts; evaluated and signed up new distributors.
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Cadence Design Systems
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United States
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Software Development
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700 & Above Employee
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Sr. Manager Business Operations/Director Customer Advocacy
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Aug 1999 - Apr 2003
Managed the post-acquisition communications and integration of OrCAD global reseller channel, including order management and CRM systems integration with Cadence Ireland and IT. Promoted to lead an innovative customer advocacy, customer satisfaction program for a 600 person division, managed small team. Designed and managed a partner review process to ensure our co-marketing and co-development agreements with OEMs and third parties met our strategic objectives with measurable results. Managed the post-acquisition communications and integration of OrCAD global reseller channel, including order management and CRM systems integration with Cadence Ireland and IT. Promoted to lead an innovative customer advocacy, customer satisfaction program for a 600 person division, managed small team. Designed and managed a partner review process to ensure our co-marketing and co-development agreements with OEMs and third parties met our strategic objectives with measurable results.
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OrCAD
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United States
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1 - 100 Employee
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Director Int'l Development; Channel Manager
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Jun 1998 - Aug 1999
(OrCAD acquired by Cadence) Award winning sales channel manager, delivering on $10M software and services business in Europe, PacRim and Latin American markets. Managed channel and direct international inside sales team to achieve revenue targets. Led product and marketing training to ensure channel effectively communicated value proposition to customers and prospects. Drove business with quarterly targeted promotions and marketing programs. Streamlined international ordering processes. Led integration of newly acquired UK distributor to establish EU headquarters. Extensive travel in Europe.
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Oregon Economic Development
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United States
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Civic and Social Organizations
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Key Industries Manager
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1993 - 1997
Developed and executed strategic plans for growing Oregon technology sector. Sponsored study on entrepreneurial climate and early stage funding in Oregon that led to formation of Oregon Growth Fund. Board of Directors, Software Association of Oregon. Steering Committee, American Electronics Association, Innovation Now! Conference. Developed and executed strategic plans for growing Oregon technology sector. Sponsored study on entrepreneurial climate and early stage funding in Oregon that led to formation of Oregon Growth Fund. Board of Directors, Software Association of Oregon. Steering Committee, American Electronics Association, Innovation Now! Conference.
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General Counsel & Director International Business Development
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Jan 1992 - Dec 1992
Drove 25% international revenue increase by establishing global retail and catalog operations. Identified and signed up licensees in key global markets. Maintained consistent global branding with standardized retail visual merchandising, store design, product purchasing, catalog localization and "active selling" training. Company also designed and manufactured private label products in Hong Kong and Mexico. Responsible for managing outside counsel on global trademark filings and license agreements.
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Brobeck, Phleger & Harrison
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Legal Services
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Associate
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Jun 1988 - Dec 1991
Developed legal strategies and documentation for mergers and acquisitions, HSR filings, and international finance matters for both tech start-ups and large corporations. Collaborated with Italian, Mexican, and Chilean law offices. Prepared and delivered marketing/sales presentations to generate new business. Winner 1st Year Associates Negotiations training contest. Pro Bono corporate counsel for San Francisco Homeless Advocacy Organization. Developed legal strategies and documentation for mergers and acquisitions, HSR filings, and international finance matters for both tech start-ups and large corporations. Collaborated with Italian, Mexican, and Chilean law offices. Prepared and delivered marketing/sales presentations to generate new business. Winner 1st Year Associates Negotiations training contest. Pro Bono corporate counsel for San Francisco Homeless Advocacy Organization.
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Education
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1976 - 1981
Stanford University
AB, Political Science, minor in art history -
1985 - 1988
American University, Washington College of Law
J.D., Law -
2013 - 2015
Challenger Sales Model training
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2000 - 2004
Value Vision Sales Training
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2012 - 2015
Sirius Decisions Marketing Training
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2004 - 2005
Channel Sales Training
