Carolyn Taylor
Marketing Manager - Content and Campaigns at Benedict Group- Claim this Profile
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Bio
joanne tweedie
Carolyn has a commitment to building strengths and capacity in a team which is unparalleled. I know this as have experienced firsthand Carolyn's leadership and am privileged to have had Carolyn as my Manager. Carolyn put much needed structure, processes, healthy accountability and growth opportunities in place for her team. Embedding trust both within her team and across networks & stakeholders created a safe & nurturing environment for the people around her to perform cohesively and effectively and to bring their best selves forwards at work. Carolyn is a highly experienced senior marketer and business leader able to guide programs & services from a rare breadth of lived-experience in the field, from that rare position of being a trusted and sought-after advisor. Carolyn's leadership style mentors & unlocks the best within the people around her and her personal strengths of courage, integrity, authenticity and high client & people empathy truly sets her apart. I am so grateful for the investment Carolyn has made personally to me in my professional-development journey and the legacy Carolyn has built into the fabric of organisations such as Wesley Mission, Catholic Care and YMCA.
Camille Craig
I had the pleasure of working with Carolyn for just over a year at CatholicCare Sydney. As a skilled marketing and communications professional, Carolyn was comfortable either leading a project or working as an integral part of a productive team. She provided excellent support to me as her manager and to her colleagues, always happy to share her expertise or simply lend a hand to assist others. She had a genuine commitment to supporting the community and to service excellence, delivering well thought out strategic marketing and communications solutions for her internal clients. Well-liked across the agency she displayed outstanding stakeholder management skills, always extremely responsive, courteous and professional. Carolyn would be an asset to any organisation.
joanne tweedie
Carolyn has a commitment to building strengths and capacity in a team which is unparalleled. I know this as have experienced firsthand Carolyn's leadership and am privileged to have had Carolyn as my Manager. Carolyn put much needed structure, processes, healthy accountability and growth opportunities in place for her team. Embedding trust both within her team and across networks & stakeholders created a safe & nurturing environment for the people around her to perform cohesively and effectively and to bring their best selves forwards at work. Carolyn is a highly experienced senior marketer and business leader able to guide programs & services from a rare breadth of lived-experience in the field, from that rare position of being a trusted and sought-after advisor. Carolyn's leadership style mentors & unlocks the best within the people around her and her personal strengths of courage, integrity, authenticity and high client & people empathy truly sets her apart. I am so grateful for the investment Carolyn has made personally to me in my professional-development journey and the legacy Carolyn has built into the fabric of organisations such as Wesley Mission, Catholic Care and YMCA.
Camille Craig
I had the pleasure of working with Carolyn for just over a year at CatholicCare Sydney. As a skilled marketing and communications professional, Carolyn was comfortable either leading a project or working as an integral part of a productive team. She provided excellent support to me as her manager and to her colleagues, always happy to share her expertise or simply lend a hand to assist others. She had a genuine commitment to supporting the community and to service excellence, delivering well thought out strategic marketing and communications solutions for her internal clients. Well-liked across the agency she displayed outstanding stakeholder management skills, always extremely responsive, courteous and professional. Carolyn would be an asset to any organisation.
joanne tweedie
Carolyn has a commitment to building strengths and capacity in a team which is unparalleled. I know this as have experienced firsthand Carolyn's leadership and am privileged to have had Carolyn as my Manager. Carolyn put much needed structure, processes, healthy accountability and growth opportunities in place for her team. Embedding trust both within her team and across networks & stakeholders created a safe & nurturing environment for the people around her to perform cohesively and effectively and to bring their best selves forwards at work. Carolyn is a highly experienced senior marketer and business leader able to guide programs & services from a rare breadth of lived-experience in the field, from that rare position of being a trusted and sought-after advisor. Carolyn's leadership style mentors & unlocks the best within the people around her and her personal strengths of courage, integrity, authenticity and high client & people empathy truly sets her apart. I am so grateful for the investment Carolyn has made personally to me in my professional-development journey and the legacy Carolyn has built into the fabric of organisations such as Wesley Mission, Catholic Care and YMCA.
Camille Craig
I had the pleasure of working with Carolyn for just over a year at CatholicCare Sydney. As a skilled marketing and communications professional, Carolyn was comfortable either leading a project or working as an integral part of a productive team. She provided excellent support to me as her manager and to her colleagues, always happy to share her expertise or simply lend a hand to assist others. She had a genuine commitment to supporting the community and to service excellence, delivering well thought out strategic marketing and communications solutions for her internal clients. Well-liked across the agency she displayed outstanding stakeholder management skills, always extremely responsive, courteous and professional. Carolyn would be an asset to any organisation.
joanne tweedie
Carolyn has a commitment to building strengths and capacity in a team which is unparalleled. I know this as have experienced firsthand Carolyn's leadership and am privileged to have had Carolyn as my Manager. Carolyn put much needed structure, processes, healthy accountability and growth opportunities in place for her team. Embedding trust both within her team and across networks & stakeholders created a safe & nurturing environment for the people around her to perform cohesively and effectively and to bring their best selves forwards at work. Carolyn is a highly experienced senior marketer and business leader able to guide programs & services from a rare breadth of lived-experience in the field, from that rare position of being a trusted and sought-after advisor. Carolyn's leadership style mentors & unlocks the best within the people around her and her personal strengths of courage, integrity, authenticity and high client & people empathy truly sets her apart. I am so grateful for the investment Carolyn has made personally to me in my professional-development journey and the legacy Carolyn has built into the fabric of organisations such as Wesley Mission, Catholic Care and YMCA.
Camille Craig
I had the pleasure of working with Carolyn for just over a year at CatholicCare Sydney. As a skilled marketing and communications professional, Carolyn was comfortable either leading a project or working as an integral part of a productive team. She provided excellent support to me as her manager and to her colleagues, always happy to share her expertise or simply lend a hand to assist others. She had a genuine commitment to supporting the community and to service excellence, delivering well thought out strategic marketing and communications solutions for her internal clients. Well-liked across the agency she displayed outstanding stakeholder management skills, always extremely responsive, courteous and professional. Carolyn would be an asset to any organisation.
Credentials
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Digital Strategy for Experienced Marketers
Centre for Continuing EducationSep, 2023- Sep, 2024 -
Strategic Marketing Planning
Centre for Continuing EducationJun, 2023- Sep, 2024
Experience
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Benedict Group
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Australia
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Wholesale Building Materials
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1 - 100 Employee
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Marketing Manager - Content and Campaigns
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Oct 2023 - Present
Driving business success through effective multi-channel marketing campaigns by optimising processes, creating engaging content, upholding brand consistency and aligning with sales goals to deliver strategy and campaigns that increase market visibility and meet business KPIs. Driving business success through effective multi-channel marketing campaigns by optimising processes, creating engaging content, upholding brand consistency and aligning with sales goals to deliver strategy and campaigns that increase market visibility and meet business KPIs.
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Wesley Mission
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Australia
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Non-profit Organizations
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700 & Above Employee
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Marketing Manager - Projects & Partnerships
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May 2022 - Sep 2023
Lead and manage the delivery of well-considered, collaboratively planned, strategy recommendations, marketing plans and campaigns to business partners with the objective to achieve key program KPIs and revenue-generating business goals.
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Marketing Officer
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May 2021 - May 2022
Project and client management across a range of portfolios including foster care, homelessness, family support and relationships. Delivery of marketing strategies in a project or campaign capacity - including digital, print, media, sales promotions and social media.
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CatholicCare Sydney
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Australia
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Non-profit Organizations
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100 - 200 Employee
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Marketing Campaign Manager
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May 2019 - May 2021
Manage the marketing and communication processes from strategy and concept to creative development, production, roll out and evaluation across brand, program marketing and other community engagement areas for a diverse range of social services including foster care, disability, counselling and relationships, and homelessness. Manage the marketing and communication processes from strategy and concept to creative development, production, roll out and evaluation across brand, program marketing and other community engagement areas for a diverse range of social services including foster care, disability, counselling and relationships, and homelessness.
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YMCA NSW
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Australia
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Non-profit Organizations
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100 - 200 Employee
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Area Marketing Manager, Sydney North
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Apr 2018 - May 2019
Develop and implement local area marketing plans for multiple programs, including swim school, gymnastics, fitness, indoor sports and vacation care, across multiple YMCA centres.Work with the YMCA NSW Central marketing team to deliver quality campaigns that meet the particular needs of each Centre.
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Centre Marketing Coordinator
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May 2015 - Mar 2018
Develop and implement local area marketing plans for Gymnastics, Fitness, and Indoor sports programs across two YMCA centres. Develop and maintain local community relationships.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Freelance Writer
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May 2015 - Dec 2018
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Marketing Communications Manager
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May 2014 - May 2015
Develop, implement and manage marketing campaigns for a large medical practice and medical cosmetic clinic. Develop, implement and manage marketing campaigns for a large medical practice and medical cosmetic clinic.
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LED-Signs
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Australia
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Communications Manager
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May 2011 - Apr 2014
Develop and manage integrated marketing & communication plans that target key business segments, support business goals and focus on the mission, vision and values of the organisation. Develop and manage integrated marketing & communication plans that target key business segments, support business goals and focus on the mission, vision and values of the organisation.
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sgfleet
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Australia
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Railroad Equipment Manufacturing
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Marketing and Communications Manger
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2006 - 2010
Management and Coordination of a company communication (internal and external) strategy.Change management relating to the amalgamation and rebranding of two companies and relocation of physical premises.
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Business Risk Analyst
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Jul 1999 - Jun 2006
Residual risk modelling and analysis
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Commonwealth Bank
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Australia
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Financial Services
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700 & Above Employee
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Home Loans Product Manager, Planning
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Aug 1995 - Sep 1998
Facilitate planning and forecasting for Home Loan, Investment Home Loan and Personal Loan portfolios. Facilitate planning and forecasting for Home Loan, Investment Home Loan and Personal Loan portfolios.
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Macquarie Group
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Non-profit Organizations
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1 - 100 Employee
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Research Assistant / Database Manager
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Feb 1991 - Aug 1995
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Education
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Western Sydney University
Bachelor of Commerce (B.Com.), Marketing -
University of Leeds
Professional Development courses 2021, Via FutureLearn -
2023 -
University of Sydney
Centre for Continuing Education, Short Course, Strategic Marketing Planning -
2023 -
University of Sydney
Centre for Continuing Education, Short Course, Digital Strategy for Experienced Marketers
Community
