Carolyn Szczepanski

Communications and Programming Coordinator at The Alliance for Metropolitan Stability
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Communications and Programming Coordinator
      • Nov 2018 - Present

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Director of Research & Communications
      • May 2016 - Nov 2018

    • Communications Consultant
      • Mar 2015 - May 2016

      An award-winning writer and a director-level communications leader, my strengths include:• Communications strategy + implementation• Writing + editing• E-mail marketing• Social media management • Content creation + website management• Graphic design + branding• Fundraising + development• Event planning + coverage Select clients:• The Vision Zero Network is committed to helping communities reach their goal of Vision Zero — eliminating all traffic fatalities and severe injuries — while increasing safe, healthy, equitable mobility for all. • The Alliance for Biking & Walking is a national 501(c)3 nonprofit with a mission to create, strengthen and unite state and local bicycle and pedestrian advocacy organizations across North America.

    • Graphic designer and content coordinator
      • Mar 2015 - Aug 2015

      Austin B-cycle is a local 501(c)3 nonprofit operating the bike share program for the City of Austin. Our mission is to improve the mobility, economy and health of Austin through a network of 46 on-demand bike-sharing stations in the urban core. • CONTENT CREATION: Wrote blogs, web and print content to promote programs across print, display and digital platforms, including social media • GRAPHIC DESIGN: Created digital and print collateral for web, print and presentations, from social media memes to monthly mailer sent to 10,000+ downtown Austin residents

    • United States
    • Public Safety
    • 1 - 100 Employee
    • Director of Communications
      • Mar 2012 - Jul 2015

      The League of American Bicyclists is a national 501(c)3 nonprofit with a mission to build a bicycle-friendly America for everyone through advocacy, education and promotion • BRANDING: Initiated and led full organization re-branding (2012-2013), including logo, website, magazine and program collateral; one of three staff included in creation of new strategic plan (2015-2018)• PROGRAM MANAGEMENT: Envisioned, launched and secured funding for Women Bike program and Equity Initiative, both of which were leading-edge efforts toward diversity, equity and inclusion in the U.S. active transportation movement• COMMUNICATIONS PLANNING: Set and implemented communications strategies for all 10 national League programs, from Smart Cycling education program to the National Bike Summit conference, including creation of annual Communications Plan and monthly editorial calendars• EDITING + WRITING: Edited and designed American Bicyclist magazine, published four times per year and distributed to 25,000 members, as well as corporate partners and all members of Congress• EMAIL MARKETING: Wrote and edited bi-weekly e-news to 35,000 subscribers, maintaining an average 32% open rate• DIGITAL CONTENT: Managed and created content for League blog and website, with experience in multiple content management systems, including Drupal and Expression Engine• SOCIAL MEDIA: Galvanized rapid growth in League social media engagement, rising to nearly 30,000 followers on Twitter and 35,000 on Facebook • PROJECT MANAGEMENT: Managed graphic designers (as needed) and created collateral in-house for League programs, with proficiency in Adobe Creative Suite (InDesign, Photoshop and Illustrator)• MEDIA RELATIONS: Quoted in media including Buzzfeed, The Atlantic, Women’s Health, BBC World Report, Here & Now (WBUR-NPR), The Washington Post, Christian Science Monitor, Boston Globe, Philadelphia Inquirer, Atlanta Journal Constitution and others

    • Canada
    • Advertising Services
    • Contributing Writer
      • Nov 2010 - Dec 2014

      Wrote feature-length, cover stories on issues like diversity and inclusion in U.S. bicycling; the growth of bike sharing; and the economic development benefits of bicycling; as well as shorter items for print and web Wrote feature-length, cover stories on issues like diversity and inclusion in U.S. bicycling; the growth of bike sharing; and the economic development benefits of bicycling; as well as shorter items for print and web

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Columnist
      • Nov 2010 - Nov 2014

      Wrote a bi-monthly column on bicycling street safety, including tips and strategies for riding in protected bike lanes, in groups, on rural roads, in adverse weather and more Wrote a bi-monthly column on bicycling street safety, including tips and strategies for riding in protected bike lanes, in groups, on rural roads, in adverse weather and more

    • United States
    • Non-profit Organizations
    • Communications Coordinator
      • May 2010 - Mar 2012

      The Alliance for Biking & Walking is a national 501(c)3 nonprofit with a mission to create, strengthen and unite state and local bicycle and pedestrian advocacy organizations across North America • Wrote, edited and designed all internal and external communications materials for the national association of more than 200 local and state bicycle and pedestrian advocacy organization, including e-news, blog, social media, reports and press releases The Alliance for Biking & Walking is a national 501(c)3 nonprofit with a mission to create, strengthen and unite state and local bicycle and pedestrian advocacy organizations across North America • Wrote, edited and designed all internal and external communications materials for the national association of more than 200 local and state bicycle and pedestrian advocacy organization, including e-news, blog, social media, reports and press releases

    • Staff Writer
      • Jun 2006 - Apr 2010

      • Researched and reported magazine-length features covering a wide variety of topics related to state and municipal government, as well as local newsmakers• Won nine Kansas City Press Club awards over four years• Wrote daily blog items, including news, sports and culture reporting• Contributed to calendar section with short blurbs about civic and cultural events• Worked on annual Best Of issue, highlighting stand-out businesses, personalities and destinations in Kansas City

    • Investigative Reporter
      • May 2004 - May 2006

      • Reported in-depth cover features, along with shorter news stories • Conceived and wrote weekly “Rap Sheet” and “It’s Your Money” pages covering cops/courts and government accountability issues, as well as a bi-weekly Mother Earth column focusing on environmental topics• Wrote about local personalities in weekly “Profile” section and contributed to “Happenings” in the calendar section • Reported in-depth cover features, along with shorter news stories • Conceived and wrote weekly “Rap Sheet” and “It’s Your Money” pages covering cops/courts and government accountability issues, as well as a bi-weekly Mother Earth column focusing on environmental topics• Wrote about local personalities in weekly “Profile” section and contributed to “Happenings” in the calendar section

Education

  • University of Missouri-Columbia
    Bachelor's degree, Journalism
    1999 - 2003
  • Monash University
    Study abroad (Australia)
    2001 - 2001
  • Memorial High School, Houston, TX
    1997 - 1999
  • International School of Bern
    1992 - 1997

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