Experience

ESSSuper

• Australia
• Financial Services
• 100 - 200 Employee

• Head of Marketing, Brand and Communications

  • 2020 - Present



Brickfloor

• Australia
• Real Estate
• 1 - 100 Employee

• CMO

  • 2018 - 2019



RACV

• Australia
• Civic and Social Organizations
• 700 & Above Employee

• GM Marketing

  • 2004 - 2017

  RACV provides its 2.1 million members with a diverse range of products and services including insurance, roadside assistance, motoring products, mobility products, resorts, a club, emergency home assist, home security and finance. Leading a team of up to 30 marketing professionals, I was responsible for optimising returns on the marketing budget and increasing the value of the RACV brand. Key achievements include successfully defending RACV’s leadership position in the roadside assistance and insurance markets, thereby protecting two key revenue streams; supporting the diversification of the business by rapidly growing utilisation of RACV’s hospitality and home products; repositioning RACV from an auto club that provides insurance to a mutual/membership organisation committed to consistently doing right by its members; implementing a new visual identity to further increase brand relevance and appeal; establishing a data analytics function and gaining organisational buy-in to making a significant investment in this capability; launching a number of new products and services and building a high performing team. Show less



Salmat

• Australia
• Advertising Services
• 700 & Above Employee

• Head Of Marketing

  • Oct 2003 - May 2004

  Salmat is an ASX listed company which provides multichannel marketing services for companies such as Woolworths Limited, Target Australia, Telstra and the Government of Australia. I was responsible for evolving the company’s own marketing team from a reactive service provider to a more strategic, commercial, value-adding function. Achievements include developing a corporate brand strategy and producing customer segmentation models to support relationship management and business development across the Mailbox, Direct Marketing, Contact Centres and Database business divisions. Show less



iadvance Pty Ltd

• Melbourne, Australia

• Business Development Manager

  • 2001 - 2003

  DBC Services Ltd is a privately owned, New Zealand based company that specialises in marketing automation. Having been a client while at Telecom New Zealand, I was asked to set up and run an Australian subsidiary. The role involved business management, business development and account management, including writing business requirements and overseeing the customisation of campaign management solutions. In the first two years of operation we over-achieved revenue targets and significantly enhanced the product, increasing the relevance and marketability of the application. Show less



Spark New Zealand

• New Zealand
• Telecommunications
• 700 & Above Employee

• Manager, Brand and Communications

  • 1998 - 2000

  Known as Telecom New Zealand when I worked there, Spark New Zealand is a telecommunications company offering fixed line telephone services, a mobile network and an internet service provider. It is one of the largest companies by value on the New Zealand Stock Exchange. Reporting to the GM Marketing, Telecom Business and managing a team of seven, I was responsible for building the brand and driving maximum return from one of the largest advertising budgets in the country. I led the delivery of a marketing program that significantly contributed to a 15% increase in revenue at a time when revenue and market share were declining in the consumer and corporate divisions of the business. Other achievements include delivering a complex small business package in 13 weeks, compared with a standard life-to-market time frame of 12 months and leveraging a sponsorship portfolio valued at $4 million to return approximately $11 million of incremental business. Show less



Bank of New Zealand

• New Zealand
• Banking
• 700 & Above Employee

• Head Of Marketing Services

  • 1996 - 1998

  NAB owned, BNZ (Bank of New Zealand) is one of New Zealand's largest banks.I was responsible for leading the implementation of the marketing programs for all divisions and products at this NAB-owned bank and for ensuring that all activities built the brand, campaigns were coordinated enterprise-wide to achieve optimum cut-through and access to shared resources was assigned to deliver maximum return. I left to have my first child in May 1997 and was asked to return from maternity leave prematurely to write the business case for relocating Bank of New Zealand’s head office from Wellington to Auckland and project manage the implementation. Show less

• Marketing Manager, International Banking

  • 1995 - 1996

  I developed and implemented marketing plans for the international banking division; enhanced and relaunched foreign currency accounts and the TravelPack suite of products; and increased foreign exchange revenues by around 23% by expanding the bureaux de change network and more effectively leveraging the bank’s presence at international airports.