Carolyn Jones Kwant
Director of Marketing and Sales at JOG Athletics- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Limited working proficiency
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Bio
Carmen Quinonez
Carolyn is a dedicated, creative and strategic marketer. Her leadership skills are matched only by her adept ability to collaboratively work with a team to set and achieve goals and create and execute large-scale projects. I worked with Carolyn at the University of Michigan's Erb Institute. I was fortunate enough to report directly to Carolyn as my manager. She consistently helped me grow, develop new skills and refine my approach to marketing and communications. Carolyn clearly defined the Institute's voice and style, all while also focusing on broadening and deepening the Institute's impact. Carolyn is a charismatic and thoughtful person who brings joy to her work. As a teammate, as a manager and as a marketer, she is someone you would be lucky to have as part of your company.
Melissa Zaksek
Carolyn is passionate about her work and demonstrates commitment to delivering the highest caliber marketing and communications strategies and products. I had the great fortune of working alongside Carolyn at the University of Michigan, where she consistently brought thoughtful and strategic value to our collaborative projects. During her time at the Erb Institute at U-M, Carolyn developed and implemented both brand and marketing strategies for the institute and worked seamlessly with marketing and communication departments from other units and schools across campus. She created a more focused and precise voice for our institute and helped us deepen our impact by amplifying our messaging and expanding our audiences. Carolyn is a natural leader and a reliable source of insight and confidence. She is a pleasure to work alongside and will add immeasurable value to any organization.
Carmen Quinonez
Carolyn is a dedicated, creative and strategic marketer. Her leadership skills are matched only by her adept ability to collaboratively work with a team to set and achieve goals and create and execute large-scale projects. I worked with Carolyn at the University of Michigan's Erb Institute. I was fortunate enough to report directly to Carolyn as my manager. She consistently helped me grow, develop new skills and refine my approach to marketing and communications. Carolyn clearly defined the Institute's voice and style, all while also focusing on broadening and deepening the Institute's impact. Carolyn is a charismatic and thoughtful person who brings joy to her work. As a teammate, as a manager and as a marketer, she is someone you would be lucky to have as part of your company.
Melissa Zaksek
Carolyn is passionate about her work and demonstrates commitment to delivering the highest caliber marketing and communications strategies and products. I had the great fortune of working alongside Carolyn at the University of Michigan, where she consistently brought thoughtful and strategic value to our collaborative projects. During her time at the Erb Institute at U-M, Carolyn developed and implemented both brand and marketing strategies for the institute and worked seamlessly with marketing and communication departments from other units and schools across campus. She created a more focused and precise voice for our institute and helped us deepen our impact by amplifying our messaging and expanding our audiences. Carolyn is a natural leader and a reliable source of insight and confidence. She is a pleasure to work alongside and will add immeasurable value to any organization.
Carmen Quinonez
Carolyn is a dedicated, creative and strategic marketer. Her leadership skills are matched only by her adept ability to collaboratively work with a team to set and achieve goals and create and execute large-scale projects. I worked with Carolyn at the University of Michigan's Erb Institute. I was fortunate enough to report directly to Carolyn as my manager. She consistently helped me grow, develop new skills and refine my approach to marketing and communications. Carolyn clearly defined the Institute's voice and style, all while also focusing on broadening and deepening the Institute's impact. Carolyn is a charismatic and thoughtful person who brings joy to her work. As a teammate, as a manager and as a marketer, she is someone you would be lucky to have as part of your company.
Melissa Zaksek
Carolyn is passionate about her work and demonstrates commitment to delivering the highest caliber marketing and communications strategies and products. I had the great fortune of working alongside Carolyn at the University of Michigan, where she consistently brought thoughtful and strategic value to our collaborative projects. During her time at the Erb Institute at U-M, Carolyn developed and implemented both brand and marketing strategies for the institute and worked seamlessly with marketing and communication departments from other units and schools across campus. She created a more focused and precise voice for our institute and helped us deepen our impact by amplifying our messaging and expanding our audiences. Carolyn is a natural leader and a reliable source of insight and confidence. She is a pleasure to work alongside and will add immeasurable value to any organization.
Carmen Quinonez
Carolyn is a dedicated, creative and strategic marketer. Her leadership skills are matched only by her adept ability to collaboratively work with a team to set and achieve goals and create and execute large-scale projects. I worked with Carolyn at the University of Michigan's Erb Institute. I was fortunate enough to report directly to Carolyn as my manager. She consistently helped me grow, develop new skills and refine my approach to marketing and communications. Carolyn clearly defined the Institute's voice and style, all while also focusing on broadening and deepening the Institute's impact. Carolyn is a charismatic and thoughtful person who brings joy to her work. As a teammate, as a manager and as a marketer, she is someone you would be lucky to have as part of your company.
Melissa Zaksek
Carolyn is passionate about her work and demonstrates commitment to delivering the highest caliber marketing and communications strategies and products. I had the great fortune of working alongside Carolyn at the University of Michigan, where she consistently brought thoughtful and strategic value to our collaborative projects. During her time at the Erb Institute at U-M, Carolyn developed and implemented both brand and marketing strategies for the institute and worked seamlessly with marketing and communication departments from other units and schools across campus. She created a more focused and precise voice for our institute and helped us deepen our impact by amplifying our messaging and expanding our audiences. Carolyn is a natural leader and a reliable source of insight and confidence. She is a pleasure to work alongside and will add immeasurable value to any organization.
Credentials
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Trained TSC Service Provider
The Sustainability Consortium
Experience
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JOG Athletics
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Director of Marketing and Sales
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Mar 2022 - Present
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Senior Sales Manager
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Jan 2008 - Present
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University of Michigan
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United States
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Higher Education
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700 & Above Employee
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Manager of Marketing and Communications - The Erb Institute for Sustainability in Business
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Jul 2015 - May 2019
Strategic planning - Provided comprehensive evaluation of business strategy from competitive analysis, product, positioning, target audiences. Playing to brand strength - Laser focus on our target audiences by knowing who our stakeholders are and where they are at. Communication via platforms with proven connection to, or engagement with, our stakeholders. Creative messaging - A clear core message is critical. Defined institute brand values and distilled key messaging to underpin all institute communications for cohesion and clarity. Developed rich, comprehensive and integrated suite of compelling marketing collateral and video distributed to these platforms. Managed overhaul of Wordpress website and managed supplier assisted transition. New website has resulted in improved organization, search ability, and consumer experience. Leveraging the power of partnerships - Fostered internal and external strategic partnerships to increase institute exposure to coveted business sustainability thought leaders.
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Concordia International School Shanghai
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China
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Primary and Secondary Education
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200 - 300 Employee
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Assistant Director of Marketing
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2010 - 2011
Managed major redesign of the Concordia Report, an annual summation of all aspects of Concordia. Helped develop branded focus and aided in re-branding of CISS. Managed Advertising and PR, Co-developed/executed outreach to gatekeepers in enrollment process. Managed major redesign of the Concordia Report, an annual summation of all aspects of Concordia. Helped develop branded focus and aided in re-branding of CISS. Managed Advertising and PR, Co-developed/executed outreach to gatekeepers in enrollment process.
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Nonprofit Enterprise at Work
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Consultant
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2003 - 2004
Developed comprehensive marketing plan to guide organizational strategy. Designed and implemented qualitative research to assess NEW's High/Loyal Users and Low/Non-Users base to better define constituents needs and target opportunity areas. Developed comprehensive marketing plan to guide organizational strategy. Designed and implemented qualitative research to assess NEW's High/Loyal Users and Low/Non-Users base to better define constituents needs and target opportunity areas.
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Assoc. Brand Manager
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Aug 1995 - May 1999
Joint responsibility for national launch of major new brand in the Lipton premium margarine segment. Launch ranked as top initiative for Lipton Foods in 1998. Joint responsibility for national launch of major new brand in the Lipton premium margarine segment. Launch ranked as top initiative for Lipton Foods in 1998.
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Sears, Roebuck and Co.
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United States
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Retail
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Associate Marketing Manager - Catalogs
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Jul 1991 - Jun 1993
Responsible for 5 specialty catalog businesses totaling $180MM in gross sales (27MM circulation.) Improved overall profitability by 11% through reduction of advertising cost, optimized targeting and space allocation, and consolidation of overlapping media. Developed and supervised execution of marketing strategy with respect to Advertising, Merchandising, Circulation, Customer Acquisition, Consumer Research and Operations Responsible for 5 specialty catalog businesses totaling $180MM in gross sales (27MM circulation.) Improved overall profitability by 11% through reduction of advertising cost, optimized targeting and space allocation, and consolidation of overlapping media. Developed and supervised execution of marketing strategy with respect to Advertising, Merchandising, Circulation, Customer Acquisition, Consumer Research and Operations
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Campbell Ewald
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Advertising Services
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400 - 500 Employee
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IBM Assistant Account Executive - Lintas: Campbell-Ewald
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Apr 1988 - Apr 1990
IBM Assistant Account Executive, 1990 •Marketed and implemented advertising programs to prospective key account retailers. Tactical Marketing and Project Coordinator, 1988-1990 •Completed media planning for Johnson & Johnson accounts as well as production and placement. IBM Assistant Account Executive, 1990 •Marketed and implemented advertising programs to prospective key account retailers. Tactical Marketing and Project Coordinator, 1988-1990 •Completed media planning for Johnson & Johnson accounts as well as production and placement.
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Education
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Northwestern University - Kellogg School of Management
MBA, Marketing, Management, Transportation -
University of Michigan
B.A., Communication, Psychology
Community
