Carolyn Guay-Lafrance

Associate Director Client Services at VIBRANT Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Elementary proficiency

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5.0

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Marine Kaysen

Carolyn est d’une grande fiabilité. Très organisée, rigoureuse, orientée sur les résultats, elle possède une forte capacité d’adaptation, demeure positive et en mode solution en cas de période plus compliquée ou stressante. Un véritable atout dans l’équipe.

Marie-Ève Gravel

Je collabore avec Carolyn depuis maintenant plus de trois ans. Carolyn est une collègue qui se démarque de par son efficacité, son dynamisme et sa créativité. Elle est une partenaire de confiance qui livre toujours ses projets avec une qualité d’exécution sans faille. En plus de posséder un très bon sens de l’humour, Carolyn est appréciée de tous grâce à son énergie positive. L’idéation, la planification et la coordination d’évènements sont trois choses dans lesquelles elle excelle particulièrement. Elle possède également une très grande capacité à s’adapter aux changements et, face aux imprévus, elle fait preuve de réactivité. C’est une joueuse d’équipe qui trouve toujours une solution aux problématiques encourues par son équipe.

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Experience

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Associate Director Client Services
      • Dec 2022 - Present

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director of Account Services
      • Mar 2021 - Dec 2022

      - Manage team of account and project managers. - Build strong relationships with clients and manage of major accounts. - Contribute to business development and building new partnerships. - Manage team of account and project managers. - Build strong relationships with clients and manage of major accounts. - Contribute to business development and building new partnerships.

    • Account Manager
      • Sep 2020 - Apr 2021

      Mandated by Californai Wines to act as trade representative, develop marketing strategies and successfully execute action plan for the Quebec market. Mandated by Californai Wines to act as trade representative, develop marketing strategies and successfully execute action plan for the Quebec market.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Sales Account Manager
      • Mar 2020 - Nov 2020

      - Manage several sales accounts to ensure all client needs are met quickly and professionally, including building media proposals, negotiating agreements and operating as lead point of contact. - Building and maintaining strong relationships with key accounts and prospective new clients (business development) to increase sales number. - Manage several sales accounts to ensure all client needs are met quickly and professionally, including building media proposals, negotiating agreements and operating as lead point of contact. - Building and maintaining strong relationships with key accounts and prospective new clients (business development) to increase sales number.

    • Canada
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Strategist - Creative Solutions
      • Aug 2018 - Mar 2020

      - Working closely with clients to fully understand their needs, wants and objectives to help build optimum media strategies. - Working collaboratively with content teams to develop creative media strategies. - Present efficient proposals and media plans to attract and retain clients, act as advisor through implementation and reporting. - Working closely with clients to fully understand their needs, wants and objectives to help build optimum media strategies. - Working collaboratively with content teams to develop creative media strategies. - Present efficient proposals and media plans to attract and retain clients, act as advisor through implementation and reporting.

    • France
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Manager
      • Jan 2018 - Aug 2018

    • Account Manager
      • Jan 2017 - Dec 2017

      Elaborate and sell creative marketing strategies; increase revenues through business development; establish value-added relationships with clients and industry contacts; ensure strict budget management to optimize profitability; supervise and coach project managers to ensure exemplary execution of high standard action plans; be source of solution & advice.>Results: Excellent client satisfaction; management of a $1.2 M client portfolio; advisory role

    • Project manager
      • Sep 2015 - Dec 2016

      Responsible of implementing marketing plans by establishing value-added relationships with partners and suppliers. Ensure rigorous conception, logistical management and execution of various events.>Results: Successful realisation of qualitative events, high client satisfaction, responsibility of a $ 290K account.

    • Canada
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2013 - Sep 2015

      Prepare analysis and business plans for various programs; implement marketing strategies; conceive promotional material; manage events and logistics; negotiate partnerships and sponsorships (tender offer procedures); ensure communications to members; optimise call center employee procedure; represent the organization in trade shows; identify financing opportunities. Prepare analysis and business plans for various programs; implement marketing strategies; conceive promotional material; manage events and logistics; negotiate partnerships and sponsorships (tender offer procedures); ensure communications to members; optimise call center employee procedure; represent the organization in trade shows; identify financing opportunities.

    • France
    • Hospitality
    • 700 & Above Employee
    • Assistante directrice - ressources humaines
      • Oct 2012 - Sep 2013

      Responsible for payroll management; providing employee trainings; local staff recruitment; ensuring immigration procedures for international staff; managing database (Peoplesoft and Excel); and providing high quality customer service. * June to Sept. 2013: Transfer to a sales position in Bodrum, Turkey. Responsible for payroll management; providing employee trainings; local staff recruitment; ensuring immigration procedures for international staff; managing database (Peoplesoft and Excel); and providing high quality customer service. * June to Sept. 2013: Transfer to a sales position in Bodrum, Turkey.

    • Canada
    • Civil Engineering
    • 700 & Above Employee
    • Adjointe administrative - Finance
      • May 2011 - Aug 2011

  • Centre Aquatique Malcom Knox
    • Pointe-Claire, Canada
    • Sauveteuse/Monitrice de natation
      • Sep 2007 - Jun 2011

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Agente de télémarketing
      • Aug 2010 - Dec 2010

Education

  • Université de Montréal - HEC Montréal
    BAA, spécialisation Marketing
    2009 - 2011
  • CEGEP - John Abbott College
    DEC, Social Sciences - Commerce
    2007 - 2009

Community

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