Carolyn Duffy Powell
Assistant to the Director Of Admissions at The Roxbury Latin School- Claim this Profile
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Bio
Experience
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The Roxbury Latin School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Assistant to the Director Of Admissions
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Aug 2018 - Present
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Boston Globe Media
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United States
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Online Audio and Video Media
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700 & Above Employee
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May 2014 - Jun 2018
*Work directly with Sales Representatives, Account Managers, Inventory Suppliers, Agencies, Real Estate Agents and clients to facilitate advertising campaigns.*Organize the setup of inventory/product feeds from 3rd party vendors and website managers.*Help build and maintain templates to pull information from Google Analytics, Adobe and 3rd Party Vendors for reporting and tracking.*Build, monitor, and publish, advertising campaigns across multiple platforms including mobile, audience segments, retargeting advertising and Audience Extension.•Work directly with internal teams of client services, web designers/developers, and salespeople. *Coordinate campaign deliverables and ensure they are compliant with campaign requirements.*Facilitate daily operations of ad operations to meet goals through forecasting.*Manage DFP, DCS, Adbook, and other forecasting, billing, and publishing mediums to Monitor and track pacing to date, CTR, CPC, UTM Codes, and reporting.*Create unique targeting, including Zip, IP, and demographics to coordinate audience segments. *Managed iframe advertising, tracking, and creative updates.*Worked with client facing design teams for creatives specifications and production.*Specific knowledge in Real Estate and Classified advertising, including MLS, Gabriels, Speedshift Media, and Adaptive Intelligence. Show less
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Sep 1987 - May 2014
Inside Classified Sales Representative – 27 Years1987-May 2014; Work in all areas of the Inside Classified Department including Customer Service, Legal Notices, Auctions, Real Estate, Autos, Recruitment, Outbound Specials and Celebrations, Where to Stay and Tickets to the Arts Directories.
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Aug 2007 - Oct 2008
SAP TesterAugust 2007-present; Software Testing/Order Entry of 6500+ ads for SAP Project at the Boston Globe. Knowledge of SAP software; interpreted computer commands from legacy system to input orders into SAP system; proficient with Microsoft Excel; ability to work under pressure to make deadlines; ability to work independently as well as with testing team to accomplish daily goals; ability to problem solve to resolve Order Entry issues; trained sales reps for testing SAP software.
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