Carolyn McMurray
Founder at Word Tonic- Claim this Profile
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Bio
Izi Wilkowski
Hi. If you’re looking for a generally brilliant person and a community with dangerous coolness levels, boy are you on the right Linked In page. Within 4 months of joining the Word Tonic community I had my first paying client. Which is pretty crazy considering I didn’t even know what copywriting was before I found Word Tonic. I didn’t know what career to pursue. I just knew I wanted it to be creative, so it’s really lucky I found the community! The best part for me has been meeting the other members. And of course - Carolyn! Everyone is so kind and supportive, and it’s been lovely making friends you can share your career ups and downs with. Also, thanks to everyone’s support I got to the final interview stages of a big London marketing agency. Without the community’s encouragement I don’t think I would have had the confidence to even apply! Thanks LOADS, Carolyn :)
Melanie Scanlon
Carolyn founded Word Tonic, a Gen-Z Copywriting Community that helps and informs young people in all stages of their copywriting career, and joining it was the best decision I ever made! Word Tonic was the reason I got my FIRST proper job in copywriting, everyone there helps each other out and through all of my application process, I had so much support from Carolyn and all the other friends I made. They also helped me pass the first two stages of a summer internship at Pearsons!! Carolyn has done such an amazing job in helping us meet fellow copywriters in similar places, preparing Q&A's with cool-ass copywriters (Vikki Ross, Ross Jukes (and plenty more!)) and I highly recommend connecting and chatting with her if you're in a similar place to us!
Izi Wilkowski
Hi. If you’re looking for a generally brilliant person and a community with dangerous coolness levels, boy are you on the right Linked In page. Within 4 months of joining the Word Tonic community I had my first paying client. Which is pretty crazy considering I didn’t even know what copywriting was before I found Word Tonic. I didn’t know what career to pursue. I just knew I wanted it to be creative, so it’s really lucky I found the community! The best part for me has been meeting the other members. And of course - Carolyn! Everyone is so kind and supportive, and it’s been lovely making friends you can share your career ups and downs with. Also, thanks to everyone’s support I got to the final interview stages of a big London marketing agency. Without the community’s encouragement I don’t think I would have had the confidence to even apply! Thanks LOADS, Carolyn :)
Melanie Scanlon
Carolyn founded Word Tonic, a Gen-Z Copywriting Community that helps and informs young people in all stages of their copywriting career, and joining it was the best decision I ever made! Word Tonic was the reason I got my FIRST proper job in copywriting, everyone there helps each other out and through all of my application process, I had so much support from Carolyn and all the other friends I made. They also helped me pass the first two stages of a summer internship at Pearsons!! Carolyn has done such an amazing job in helping us meet fellow copywriters in similar places, preparing Q&A's with cool-ass copywriters (Vikki Ross, Ross Jukes (and plenty more!)) and I highly recommend connecting and chatting with her if you're in a similar place to us!
Izi Wilkowski
Hi. If you’re looking for a generally brilliant person and a community with dangerous coolness levels, boy are you on the right Linked In page. Within 4 months of joining the Word Tonic community I had my first paying client. Which is pretty crazy considering I didn’t even know what copywriting was before I found Word Tonic. I didn’t know what career to pursue. I just knew I wanted it to be creative, so it’s really lucky I found the community! The best part for me has been meeting the other members. And of course - Carolyn! Everyone is so kind and supportive, and it’s been lovely making friends you can share your career ups and downs with. Also, thanks to everyone’s support I got to the final interview stages of a big London marketing agency. Without the community’s encouragement I don’t think I would have had the confidence to even apply! Thanks LOADS, Carolyn :)
Melanie Scanlon
Carolyn founded Word Tonic, a Gen-Z Copywriting Community that helps and informs young people in all stages of their copywriting career, and joining it was the best decision I ever made! Word Tonic was the reason I got my FIRST proper job in copywriting, everyone there helps each other out and through all of my application process, I had so much support from Carolyn and all the other friends I made. They also helped me pass the first two stages of a summer internship at Pearsons!! Carolyn has done such an amazing job in helping us meet fellow copywriters in similar places, preparing Q&A's with cool-ass copywriters (Vikki Ross, Ross Jukes (and plenty more!)) and I highly recommend connecting and chatting with her if you're in a similar place to us!
Izi Wilkowski
Hi. If you’re looking for a generally brilliant person and a community with dangerous coolness levels, boy are you on the right Linked In page. Within 4 months of joining the Word Tonic community I had my first paying client. Which is pretty crazy considering I didn’t even know what copywriting was before I found Word Tonic. I didn’t know what career to pursue. I just knew I wanted it to be creative, so it’s really lucky I found the community! The best part for me has been meeting the other members. And of course - Carolyn! Everyone is so kind and supportive, and it’s been lovely making friends you can share your career ups and downs with. Also, thanks to everyone’s support I got to the final interview stages of a big London marketing agency. Without the community’s encouragement I don’t think I would have had the confidence to even apply! Thanks LOADS, Carolyn :)
Melanie Scanlon
Carolyn founded Word Tonic, a Gen-Z Copywriting Community that helps and informs young people in all stages of their copywriting career, and joining it was the best decision I ever made! Word Tonic was the reason I got my FIRST proper job in copywriting, everyone there helps each other out and through all of my application process, I had so much support from Carolyn and all the other friends I made. They also helped me pass the first two stages of a summer internship at Pearsons!! Carolyn has done such an amazing job in helping us meet fellow copywriters in similar places, preparing Q&A's with cool-ass copywriters (Vikki Ross, Ross Jukes (and plenty more!)) and I highly recommend connecting and chatting with her if you're in a similar place to us!
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Credentials
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Shortlist in D&AD Side Hustle Award
D&ADJul, 2023- Sep, 2024 -
Emerging Writer Award
26: Membership Organisation -
SEO Manager Certification
Blue Array SEO
Experience
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Word Tonic
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Advertising Services
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Founder
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Jul 2022 - Present
A weekly newsletter + community for GEN-Z copywriters, created by a fellow GEN-Z copywriter. A weekly newsletter + community for GEN-Z copywriters, created by a fellow GEN-Z copywriter.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Tech and B2B Copywriter
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Jan 2018 - Present
*Freelance B2B & Tech Copywriter* B2B & tech copy doesn't need to be boring. And ~not~ boring doesn't have to mean LOUD, OBNOXIOUS, and SCARY. It just means adding a bit of a human touch to your copy. That's my job. *Freelance B2B & Tech Copywriter* B2B & tech copy doesn't need to be boring. And ~not~ boring doesn't have to mean LOUD, OBNOXIOUS, and SCARY. It just means adding a bit of a human touch to your copy. That's my job.
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Lexical Llama
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United Kingdom
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Writing and Editing
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1 - 100 Employee
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Tech Copywriter
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Mar 2022 - Present
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The Creative Copywriter
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Freelance Copywriter
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Mar 2022 - Present
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Mint. Creative Marketing
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United Kingdom
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Copywriter
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Oct 2021 - Jul 2022
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SOCIATE
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Information Technology & Services
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Freelance Copywriter
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Aug 2021 - Mar 2022
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Accelerate Agency
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Freelance Copywriter
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Nov 2020 - Feb 2022
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Polymensa
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Freelance Copywriter
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Dec 2020 - Dec 2021
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Education
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The Holy Cross School
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University drop-out (BEST DECISION EVER)