Media And Communications Officer

• Sep 2023 - Present

Assistant Manager (EL1), Science and Technology Strategic Communications

• Apr 2022 - Sep 2023

I directly support the quantum technology and robotics policy teams to promote key initiatives such asthe Australian Government's National Quantum Strategy and National Robotics Strategy. Duties include:- Regular liaison with the Office of the Chief Scientist on quantum technology policy initiatives and communication activities.- Conceptualise, design, deliver and evaluate an effective engagement and communications strategy, including a schedule tracking key deliverables. - Deliver stakeholder engagement and outreach activities tailored to various target audiences. - Develop a broad range of communication materials such as key messaging/talking points, digital content, social media, audio-visual products, news stories and case studies- Manage all elements of the communications from start to finish, including developing strategy, briefing relevant communications specialists and external providers, drafting communications materials, editing materials, and evaluating impact of communications- Ensure all communications materials meet Departmental communications standards and are aligned with policy objectives - Work collaboratively with specialist technical staff across the department Communications Branch and /or brief external providers to develop and deliver products. Show less

Senior Social Media Manager

• Oct 2021 - Mar 2022

Manage diverse social media content development and scheduling across the department's Facebook, LinkedIn and Twitter pages. Social media content includes major announcements, reports/data releases, consultations, grants, events and recruitment. Major focus of social campaigns is on the government's emissions, resources and manufacturing initiatives. Most recently supported the department’s COP26 social comms. Additional duties include:- Create and source images for social media. - Track and report social media campaign analytics for business areas. - Assist with additional digital communications projects as required (i.e., migration to new email marketing platform) Show less

Digital Marketing Manager | Social Media Marketing | Writer and Editor

• Jan 2006 - Sep 2023

Digital Marketing Manager providing consulting services including: writing, editing and proofreading marketing and employee communications; web and social media content; advertising copy; resumes and cover letters as well as screenplays and manuscripts for private clients. Clients include Department of Social Services, Bellrock Broking, Supawood, Clearly Sustainable, Pareto Fundraising, Blake's Bees and Bimmernav. Digital Marketing Manager providing consulting services including: writing, editing and proofreading marketing and employee communications; web and social media content; advertising copy; resumes and cover letters as well as screenplays and manuscripts for private clients. Clients include Department of Social Services, Bellrock Broking, Supawood, Clearly Sustainable, Pareto Fundraising, Blake's Bees and Bimmernav.

Digital Communications Officer

• Feb 2021 - Oct 2021

Delivering holistic digital marketing strategy including portfolio of Social Media marketing platforms for Geoscience Australia, Australian Public Service. Actively delivering digital marketing outcomes including digital marketing campaigns, re-targeting, content and social media creation across multiple verticals and multiple platforms: Twitter 12,000+ followers; Facebook 12,000+ followers; LinkedIn, 18,000+ followers with 4,000-7,000 organic impressions per day and individual content generating 30K+ unique organic impressions Show less

Digital Marketing Manager

• Nov 2017 - Mar 2020

Responsible for maintaining and optimizing the company’s online marketing including website, email and social media while ensuring the highest levels of technical performance. Developed and launched a new company website, corporate branding and logo on time and on budget with the support of a website developer and marketing agency. Collaborated with digital consultants to optimize SEO and Google Ad campaigns and continued to monitor SEO/SEM performance with data analytics tools. Produced a weekly email newsletter to 20K + subscribers via Mailchimp and Campaign Monitor. Campaigns were designed to appeal to customer interests and pain points and were segmented to target specific buyer personas. Content included project case studies, design ideas, product and technical updates as well as event, CPD and general company news. Built the company’s social media presence on LinkedIn, Facebook, Instagram, Pinterest and YouTube. Posted regular content to increase brand awareness and engagement as well as drive traffic to the company website. Created ad campaigns on Facebook, Instagram and Pinterest for lead generation as well as LinkedIn messaging campaigns to invite followers and book appointments. Planned monthly editorial calendar to schedule content across multiple platforms and to facilitate collaboration among the marketing team. Content included email newsletters, social media, blogs, video and website. Produced and scripted marketing videos including company profile, values, recruitment, product promotion, project case study and customer testimonials. Presented marketing campaign reports with data from Google Analytics, Google Ads, social networks and email marketing platforms. Utilized data to measure KPI and ROI goals and to identify content that successfully resonated with customers. Created marketing copy for magazine ads, capability statements, CPD presentations, product brochures, application guides as well as third-party industry websites. Show less

Project Manager/Writer

• Aug 2005 - Dec 2006

Specialized in the creation of employee benefit and corporate marketing communications. Managed the entire production of brochures, newsletters, and direct mail marketing materials from writing, editing, design and print coordination to fulfillment. Clients included Sonic, Wachovia Insurance Services, Stoneridge, DriveTime, Floral Plant Growers, and The Alaska Native Tribal Health Consortium. Specialized in the creation of employee benefit and corporate marketing communications. Managed the entire production of brochures, newsletters, and direct mail marketing materials from writing, editing, design and print coordination to fulfillment. Clients included Sonic, Wachovia Insurance Services, Stoneridge, DriveTime, Floral Plant Growers, and The Alaska Native Tribal Health Consortium.

Freelance Copywriter

• Oct 2004 - Oct 2004

Catholic Relief Services disaster relief PSA, “Faces of Disaster,” and food drive PSA, “If.” Catholic Relief Services disaster relief PSA, “Faces of Disaster,” and food drive PSA, “If.”

Art Department Coordinator

• Apr 2002 - May 2002

VH1 Original Movie “PLAY’D: A Hip-Hop Story,” Production Designer: Bruton Jones, Art Director: Richard N. McGuire. VH1 Original Movie “PLAY’D: A Hip-Hop Story,” Production Designer: Bruton Jones, Art Director: Richard N. McGuire.

Art Department PA

• Oct 2001 - Nov 2001

"Antwone Fisher", Fox Searchlight Pictures, Director: Denzel Washington, Production Designer: Nelson Coates, Art Director: David Lazan Member of the San Diego film crew "Antwone Fisher", Fox Searchlight Pictures, Director: Denzel Washington, Production Designer: Nelson Coates, Art Director: David Lazan Member of the San Diego film crew

Production Coordinator

• May 2000 - Dec 2000

Responsibilities included hiring and scheduling ENG/EFP crews for the following formats: live and taped network news broadcasts (clients included ABC News, 20/20, and Good Morning America), television and cable programming (clients included the San Diego Chargers, HGTV/Scripps Productions, and Greystone Communications), corporate video, and video news releases (VNRs). Provided video production and post-production estimates for clients. Scheduled post-production services. Occasional Field Producer and Production Assistant on video shoots. Prepared video logs and video duplications when needed. Show less

Account Coordinator

• Nov 1999 - Mar 2000

Worked in the recruitment advertising division of JWT, now known as JWT Inside. Provided account service to clients in health care, high tech, public utilities and financial services. Coordinated the production and placement of recruitment ads in national newspapers, trade journals and Internet job sites. Wrote recruitment copy for in-column, display and Internet job board ads. Provided media recommendations and cost estimates for clients; managed client billing. Worked in the recruitment advertising division of JWT, now known as JWT Inside. Provided account service to clients in health care, high tech, public utilities and financial services. Coordinated the production and placement of recruitment ads in national newspapers, trade journals and Internet job sites. Wrote recruitment copy for in-column, display and Internet job board ads. Provided media recommendations and cost estimates for clients; managed client billing.

Special Events Coordinator

• Dec 1996 - Aug 1999

Planned, coordinated and managed the implementation of over 150 special events, health fairs, meetings, and seminars per year, thereby maximizing company exposure and contributing to increased patient enrollment. Formed strategic relationships with local event marketing companies enabling Scripps to double its annual participation in corporate health fairs. Developed event marketing activities with physicians, clinical staff, employers, heath plans, community groups and event marketing companies to promote Scripps health services. Managed the Scripps Speakers Bureau; scheduled physician and clinical speakers for corporate and community health seminars. Additional responsibilities: planned publicity for special events; represented Scripps at special events; in consort with the publications manager, developed Scripps collateral materials for events; managed the design, production and use of trade show booths; and selected promotional products for special events. Show less

Internal Communications Assistant

• Jan 1996 - Dec 1996

Produced internal publications and coordinated the production of print materials for over 10,000employees by conducting news gathering, writing stories, proofreading and editing information from internal news sources. Supervised the printing and distribution process for internal publications. Coordinated the production of the ScrippsHealth video news magazine by gathering news information, writing scripts, scheduling video shoots and serving as an on-air news correspondent.