Carolyn Artman, APR

Account Director at CRIMSON
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Contact Information
us****@****om
(386) 825-5501
Location
Detroit, Michigan, United States, US
Languages
  • Spanish -
Skills

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Robin Schwartz

Thoughtful, creative, hardworking and a team player. Carolyn is a dedicated PR professional. It was truly a pleasure to work alongside her in a fast-paced environment with regular breaking news situations (which she handled like a pro every time). I would wholeheartedly recommend Carolyn for any senior-level PR role.

Peter Van Dyke

I have worked with Carolyn in several capacities over the last 13 years. In every role, Carolyn demonstrates a strong command of the PR practice, expertise in the the industry in which she is working, and the kind of discipline and strategic thinking that is exemplary in this field.

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Credentials

  • Accreditation in Public Relations
    Public Relations Society of America (PRSA)

Experience

  • CRIMSON
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Dec 2018 - Present

      I work with a growing list of clients and 25 communications and marketing colleagues in the heart of downtown Detroit. Together, we deliver strategic public and media relations, social media, video, web and digital, marketing and advertising content and counsel. I work with a growing list of clients and 25 communications and marketing colleagues in the heart of downtown Detroit. Together, we deliver strategic public and media relations, social media, video, web and digital, marketing and advertising content and counsel.

  • University of Michigan Credit Union
    • United States
    • Banking
    • 1 - 100 Employee
    • Public Relations Manager
      • Mar 2018 - Nov 2018

      I led public and community relations and sponsorships for a nearly 90,000 member credit union with branches in Ann Arbor, including on the University of Michigan Campus, as well as at the U-M campuses in Dearborn and Flint. UMCU also has a branch on the Eastern Michigan University campus in Ypsilanti. I also managed an outstanding Financial Education Specialist who leads workshops to members and hundreds of other groups from students to seniors across UMCU's/EMUCU's footprint. I led public and community relations and sponsorships for a nearly 90,000 member credit union with branches in Ann Arbor, including on the University of Michigan Campus, as well as at the U-M campuses in Dearborn and Flint. UMCU also has a branch on the Eastern Michigan University campus in Ypsilanti. I also managed an outstanding Financial Education Specialist who leads workshops to members and hundreds of other groups from students to seniors across UMCU's/EMUCU's footprint.

  • ROCK
    • United States
    • Executive Offices
    • 1 - 100 Employee
    • Senior Communications Manager
      • Mar 2014 - Apr 2017

      For nearly six years--three at Rock Ventures and nearly three at Quicken Loans--I was part of a dynamic and strategic communications team that helped transform downtown Detroit and the mortgage industry. I led communications for the Detroit Blight Removal Task Force, collaborated with M-1 RAIL on QLINE communications and led the media launch of Rocket Fiber, high-speed internet made in Detroit. I also worked with the Bedrock real estate team to promote its new residential development projects… Show more For nearly six years--three at Rock Ventures and nearly three at Quicken Loans--I was part of a dynamic and strategic communications team that helped transform downtown Detroit and the mortgage industry. I led communications for the Detroit Blight Removal Task Force, collaborated with M-1 RAIL on QLINE communications and led the media launch of Rocket Fiber, high-speed internet made in Detroit. I also worked with the Bedrock real estate team to promote its new residential development projects including City Modern, a 400-unit residential development in Detroit's historic Brush Park neighborhood, and 28Grand, a 218-unit microloft apartment development downtown. Some of the projects and accomplishments I'm most proud of include: • Working with writer Ben Austen on his Detroit cover story in The New York Times Magazine • Working frequently with Detroit Free Press architectural/business writer John Gallagher on countless articles including a Sunday front page story titled "Gilbert's Brush Park plan offers bold new look in Detroit." • Leading the media launch of Rocket Fiber, the Made in Detroit high-speed internet start-up company • Leading the media announcement of Xenith, the football helmet company's move to Detroit from Lowell, Massachusetts • Working with the Detroit Blight Removal Task Force, a public-private partnership comprised of local, state and federal leaders committed to eliminating blight in Detroit • Alongside the Bedrock team, working to promote new residential development in Detroit--including City Modern in Brush Park and 28Grand in downtown's Capitol Park neighborhood. • Leading the groundbreaking of City Modern in Brush Park in late 2016 and promoting the City Modern Sales Center opening in spring 2017. • Worked with Bedrock and led a media tour of the 28Grand microloft model unit in fall 2016. • Some samples of my work and media placements are in the media section below. Show less For nearly six years--three at Rock Ventures and nearly three at Quicken Loans--I was part of a dynamic and strategic communications team that helped transform downtown Detroit and the mortgage industry. I led communications for the Detroit Blight Removal Task Force, collaborated with M-1 RAIL on QLINE communications and led the media launch of Rocket Fiber, high-speed internet made in Detroit. I also worked with the Bedrock real estate team to promote its new residential development projects… Show more For nearly six years--three at Rock Ventures and nearly three at Quicken Loans--I was part of a dynamic and strategic communications team that helped transform downtown Detroit and the mortgage industry. I led communications for the Detroit Blight Removal Task Force, collaborated with M-1 RAIL on QLINE communications and led the media launch of Rocket Fiber, high-speed internet made in Detroit. I also worked with the Bedrock real estate team to promote its new residential development projects including City Modern, a 400-unit residential development in Detroit's historic Brush Park neighborhood, and 28Grand, a 218-unit microloft apartment development downtown. Some of the projects and accomplishments I'm most proud of include: • Working with writer Ben Austen on his Detroit cover story in The New York Times Magazine • Working frequently with Detroit Free Press architectural/business writer John Gallagher on countless articles including a Sunday front page story titled "Gilbert's Brush Park plan offers bold new look in Detroit." • Leading the media launch of Rocket Fiber, the Made in Detroit high-speed internet start-up company • Leading the media announcement of Xenith, the football helmet company's move to Detroit from Lowell, Massachusetts • Working with the Detroit Blight Removal Task Force, a public-private partnership comprised of local, state and federal leaders committed to eliminating blight in Detroit • Alongside the Bedrock team, working to promote new residential development in Detroit--including City Modern in Brush Park and 28Grand in downtown's Capitol Park neighborhood. • Leading the groundbreaking of City Modern in Brush Park in late 2016 and promoting the City Modern Sales Center opening in spring 2017. • Worked with Bedrock and led a media tour of the 28Grand microloft model unit in fall 2016. • Some samples of my work and media placements are in the media section below. Show less

  • Quicken Loans
    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior Public Relations Manager
      • Jul 2011 - Mar 2014

      I worked with the Quicken Loans PR team to promote its Family of Companies including Bedrock and many special projects such as Somerset Collection's Cityloft retail experience in downtown Detroit. I also helped facilitate executive speaking engagements and wrote corresponding talking points. Samples of media stories I worked on or placed and a press release about the Hudson's site are in the media section below. • Among the highlights were working with NBC Nightly News on a Detroit… Show more I worked with the Quicken Loans PR team to promote its Family of Companies including Bedrock and many special projects such as Somerset Collection's Cityloft retail experience in downtown Detroit. I also helped facilitate executive speaking engagements and wrote corresponding talking points. Samples of media stories I worked on or placed and a press release about the Hudson's site are in the media section below. • Among the highlights were working with NBC Nightly News on a Detroit story which featured Detroit Venture Partners and a 60 Minutes piece featuring Detroit and Dan Gilbert. • I also promoted the first of Bedrock's 95+ properties--the Madison Building--when it officially opened in January 2012. Show less I worked with the Quicken Loans PR team to promote its Family of Companies including Bedrock and many special projects such as Somerset Collection's Cityloft retail experience in downtown Detroit. I also helped facilitate executive speaking engagements and wrote corresponding talking points. Samples of media stories I worked on or placed and a press release about the Hudson's site are in the media section below. • Among the highlights were working with NBC Nightly News on a Detroit… Show more I worked with the Quicken Loans PR team to promote its Family of Companies including Bedrock and many special projects such as Somerset Collection's Cityloft retail experience in downtown Detroit. I also helped facilitate executive speaking engagements and wrote corresponding talking points. Samples of media stories I worked on or placed and a press release about the Hudson's site are in the media section below. • Among the highlights were working with NBC Nightly News on a Detroit story which featured Detroit Venture Partners and a 60 Minutes piece featuring Detroit and Dan Gilbert. • I also promoted the first of Bedrock's 95+ properties--the Madison Building--when it officially opened in January 2012. Show less

  • HealthPlus of Michigan
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Community Relations Administrator
      • Oct 2008 - Jul 2011

      While at HealthPlus of Michigan (now part of Health Alliance Plan) I directed the company's satellite office as a sole PR professional in a key Detroit growth market representing the 200,000-member health plan. Some of my professional communications highlights at HealthPlus of Michigan include: • Helped increase regional sales by 30 percent • Identified and managed regional sponsorships, partnerships, philanthropy and corporate citizenship initiatives • Served as lead company… Show more While at HealthPlus of Michigan (now part of Health Alliance Plan) I directed the company's satellite office as a sole PR professional in a key Detroit growth market representing the 200,000-member health plan. Some of my professional communications highlights at HealthPlus of Michigan include: • Helped increase regional sales by 30 percent • Identified and managed regional sponsorships, partnerships, philanthropy and corporate citizenship initiatives • Served as lead company spokesperson at major events • Managed regional PR, earning significant visibility Show less While at HealthPlus of Michigan (now part of Health Alliance Plan) I directed the company's satellite office as a sole PR professional in a key Detroit growth market representing the 200,000-member health plan. Some of my professional communications highlights at HealthPlus of Michigan include: • Helped increase regional sales by 30 percent • Identified and managed regional sponsorships, partnerships, philanthropy and corporate citizenship initiatives • Served as lead company… Show more While at HealthPlus of Michigan (now part of Health Alliance Plan) I directed the company's satellite office as a sole PR professional in a key Detroit growth market representing the 200,000-member health plan. Some of my professional communications highlights at HealthPlus of Michigan include: • Helped increase regional sales by 30 percent • Identified and managed regional sponsorships, partnerships, philanthropy and corporate citizenship initiatives • Served as lead company spokesperson at major events • Managed regional PR, earning significant visibility Show less

  • Visit Detroit
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Media Relations Manager
      • Sep 2004 - Sep 2008

      Managed media relations for this 800-member association during Detroit's largest global events (Super Bowl XL, 2006 Major League Baseball (MLB) World Series, 2005 MLB All-Star Game), generating 200 million+ international media impressions • Planned and hosted press events with museums, hotels, attractions • Served as primary media contact for Super Bowl XL, earning 179 million+ media impressions worth more than $11 million • Co-created PR/economic impact report for Super Bowl… Show more Managed media relations for this 800-member association during Detroit's largest global events (Super Bowl XL, 2006 Major League Baseball (MLB) World Series, 2005 MLB All-Star Game), generating 200 million+ international media impressions • Planned and hosted press events with museums, hotels, attractions • Served as primary media contact for Super Bowl XL, earning 179 million+ media impressions worth more than $11 million • Co-created PR/economic impact report for Super Bowl XL-NFL Manager Film Detroit (DMCVB) Detroit, MI 2007 - 2008, (concurrent position) Led launch, naming, branding, PR for new Film Detroit office promoting Detroit as a film location. A press release and a resulting story in Crain's Detroit Business are featured below in the media section. • Provided customized location scouting for award-winning film directors/producers including The Coen Brothers, Warner Brothers Pictures and others • Primary Film Detroit contact during production of Clint Eastwood’s film “Gran Torino” Show less Managed media relations for this 800-member association during Detroit's largest global events (Super Bowl XL, 2006 Major League Baseball (MLB) World Series, 2005 MLB All-Star Game), generating 200 million+ international media impressions • Planned and hosted press events with museums, hotels, attractions • Served as primary media contact for Super Bowl XL, earning 179 million+ media impressions worth more than $11 million • Co-created PR/economic impact report for Super Bowl… Show more Managed media relations for this 800-member association during Detroit's largest global events (Super Bowl XL, 2006 Major League Baseball (MLB) World Series, 2005 MLB All-Star Game), generating 200 million+ international media impressions • Planned and hosted press events with museums, hotels, attractions • Served as primary media contact for Super Bowl XL, earning 179 million+ media impressions worth more than $11 million • Co-created PR/economic impact report for Super Bowl XL-NFL Manager Film Detroit (DMCVB) Detroit, MI 2007 - 2008, (concurrent position) Led launch, naming, branding, PR for new Film Detroit office promoting Detroit as a film location. A press release and a resulting story in Crain's Detroit Business are featured below in the media section. • Provided customized location scouting for award-winning film directors/producers including The Coen Brothers, Warner Brothers Pictures and others • Primary Film Detroit contact during production of Clint Eastwood’s film “Gran Torino” Show less

  • Cranbrook Educational Community
    • United States
    • Education Administration Programs
    • 200 - 300 Employee
    • Public Relations Manager
      • Oct 2001 - Sep 2004

      I worked with Cranbrook Educational Community's centralized public relations team and helped handle media relations, marketing, events and copywriting for Cranbrook Art Museum and Cranbrook Institute of Science , Cranbrook House & Gardens and Cranbrook Academy of Art. This 319-acre National Historic Landmark campus served 5,600 members and 10,000+ constituents when I was there. I was also the writer and editor of "What's Next," the member publication for Cranbrook Art Museum and… Show more I worked with Cranbrook Educational Community's centralized public relations team and helped handle media relations, marketing, events and copywriting for Cranbrook Art Museum and Cranbrook Institute of Science , Cranbrook House & Gardens and Cranbrook Academy of Art. This 319-acre National Historic Landmark campus served 5,600 members and 10,000+ constituents when I was there. I was also the writer and editor of "What's Next," the member publication for Cranbrook Art Museum and Cranbrook Academy of Art, as well as "Science Scope," the member publication of Cranbrook Institute of Science. • Promoted premier campus events, building and exhibit openings • Helped lead 2004 Centennial PR and Centennial Day, resulting in 6,000 visitors (35 percent first-time visitors) – a tenfold increase in daily attendance and media coverage Show less I worked with Cranbrook Educational Community's centralized public relations team and helped handle media relations, marketing, events and copywriting for Cranbrook Art Museum and Cranbrook Institute of Science , Cranbrook House & Gardens and Cranbrook Academy of Art. This 319-acre National Historic Landmark campus served 5,600 members and 10,000+ constituents when I was there. I was also the writer and editor of "What's Next," the member publication for Cranbrook Art Museum and… Show more I worked with Cranbrook Educational Community's centralized public relations team and helped handle media relations, marketing, events and copywriting for Cranbrook Art Museum and Cranbrook Institute of Science , Cranbrook House & Gardens and Cranbrook Academy of Art. This 319-acre National Historic Landmark campus served 5,600 members and 10,000+ constituents when I was there. I was also the writer and editor of "What's Next," the member publication for Cranbrook Art Museum and Cranbrook Academy of Art, as well as "Science Scope," the member publication of Cranbrook Institute of Science. • Promoted premier campus events, building and exhibit openings • Helped lead 2004 Centennial PR and Centennial Day, resulting in 6,000 visitors (35 percent first-time visitors) – a tenfold increase in daily attendance and media coverage Show less

  • Mackinac State Historic Parks
    • Lansing and Mackinac Island, Michigan
    • Public Relations and Marketing Officer
      • 1994 - 2001

      I was the single-point PR contact at Michigan’s National Historic Landmark sites and was promoted from PR coordinator. My major duties included: • Secured national media placements from NBC Nightly News to C-SPAN • Created, launched two websites • Created, edited, launched the rebranding of all marketing materials • Led award-winning PR for Mackinac Island State Park Centennial • Handled all media and community relations I was the single-point PR contact at Michigan’s National Historic Landmark sites and was promoted from PR coordinator. My major duties included: • Secured national media placements from NBC Nightly News to C-SPAN • Created, launched two websites • Created, edited, launched the rebranding of all marketing materials • Led award-winning PR for Mackinac Island State Park Centennial • Handled all media and community relations

  • McLaren Greater Lansing
    • United States
    • Hospitals and Health Care
    • 500 - 600 Employee
    • Public Relations Specialist
      • Jan 1990 - Mar 1994

      Among my duties and accomplishments at Ingham Medical Center (now McLaren Greater Lansing) were serving as writer and editor for "HealthWise" magazine, a publication for hospital donors, patients and the community. I wrote feature stories targeted at laypeople about cardiology, pulmonology, orthopedics and oncology, the hospital's specialties. I also wrote dozens of personality profiles about board members, doctors and volunteers. Additionally, I was writer and editor for "Doctor to… Show more Among my duties and accomplishments at Ingham Medical Center (now McLaren Greater Lansing) were serving as writer and editor for "HealthWise" magazine, a publication for hospital donors, patients and the community. I wrote feature stories targeted at laypeople about cardiology, pulmonology, orthopedics and oncology, the hospital's specialties. I also wrote dozens of personality profiles about board members, doctors and volunteers. Additionally, I was writer and editor for "Doctor to Doctor" a physician publication and worked closely with the Vice President of Medical Affairs on content and article ideas. I also contributed to several employee publications. When Ingham Medical Center merged with Lansing General Hospital, I was the PR leader for the name change and employee and community merger celebration. Show less Among my duties and accomplishments at Ingham Medical Center (now McLaren Greater Lansing) were serving as writer and editor for "HealthWise" magazine, a publication for hospital donors, patients and the community. I wrote feature stories targeted at laypeople about cardiology, pulmonology, orthopedics and oncology, the hospital's specialties. I also wrote dozens of personality profiles about board members, doctors and volunteers. Additionally, I was writer and editor for "Doctor to… Show more Among my duties and accomplishments at Ingham Medical Center (now McLaren Greater Lansing) were serving as writer and editor for "HealthWise" magazine, a publication for hospital donors, patients and the community. I wrote feature stories targeted at laypeople about cardiology, pulmonology, orthopedics and oncology, the hospital's specialties. I also wrote dozens of personality profiles about board members, doctors and volunteers. Additionally, I was writer and editor for "Doctor to Doctor" a physician publication and worked closely with the Vice President of Medical Affairs on content and article ideas. I also contributed to several employee publications. When Ingham Medical Center merged with Lansing General Hospital, I was the PR leader for the name change and employee and community merger celebration. Show less

Education

  • Wayne State University
    Bachelor of Arts, Public Relations
  • MIT Professional Education
    Bachelor of Architecture - BArch, Engineering/Industrial Management

Community

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