Experience

LARK Distilling Co

• Australia
• Beverage Manufacturing
• 1 - 100 Employee

• Innovation and Insights manager

  • Jun 2023 - Present

  Lark Distillery is made of Tasmania, and represents the Pinnacle of Australian Single Malt whisky. It is Lark’s ambitious nature and unwavering drive that continues to propel us forward. To create new and exceptional whiskies, to celebrate all of life’s moments — big and small. Lark Distillery is made of Tasmania, and represents the Pinnacle of Australian Single Malt whisky. It is Lark’s ambitious nature and unwavering drive that continues to propel us forward. To create new and exceptional whiskies, to celebrate all of life’s moments — big and small.



Catch That Frog

• Sydney, New South Wales, Australia

• Founder and Stategy Director

  • Apr 2023 - Present

  We are shaking up the beverage and food industry, transforming without fear ideas into commercialised brands. With a brand owner mindset we solve brand challenges through creativity and category knowledge. Uncovering new trends, we identify white space and bring to life successful new to world brands. We are shaking up the beverage and food industry, transforming without fear ideas into commercialised brands. With a brand owner mindset we solve brand challenges through creativity and category knowledge. Uncovering new trends, we identify white space and bring to life successful new to world brands.



Accolade Wines

• Australia
• Beverage Manufacturing
• 700 & Above Employee

• Global Innovation and New Brands Marketing Manager

  • Oct 2021 - Jun 2023

  Defining global 1-3 yr innovation strategies to identify white space opportunities. By facilitating and leading ideation and pipelines research as well as global consumer insights, we bring to life disruptive new brands to extend categories. Leading the Better for me platform and the launch of Low and No alc new to world brands for Accolade. Defining global 1-3 yr innovation strategies to identify white space opportunities. By facilitating and leading ideation and pipelines research as well as global consumer insights, we bring to life disruptive new brands to extend categories. Leading the Better for me platform and the launch of Low and No alc new to world brands for Accolade.



Coles Group

• Australia
• Retail
• 700 & Above Employee

• Marketing Manager - Exclusive Liquor Brands

  • May 2018 - Oct 2021

  Restructured and drove the five-year NPD & Innovation strategy for Coles private label brands, across all categories: spirits, wine, beer and cider, RTD with sourcing and category teams, landing 250 NPD per year and driving share of market growth. Drove the three-year portfolio and brand plans for exclusive brands and key private labels including ATL, Digital, BTL and TLL marketing, aligning with Coles Group marketing priorities Restructured and drove the five-year NPD & Innovation strategy for Coles private label brands, across all categories: spirits, wine, beer and cider, RTD with sourcing and category teams, landing 250 NPD per year and driving share of market growth. Drove the three-year portfolio and brand plans for exclusive brands and key private labels including ATL, Digital, BTL and TLL marketing, aligning with Coles Group marketing priorities



Viña Concha y Toro

• Chile
• Beverage Manufacturing
• 700 & Above Employee

• Senior Regional Business Manager- Fine Wines- Asia Pacific

  • Oct 2016 - Dec 2017

  Shifted the positioning and increased luxury footprint in Asia pacific of a large portfolio of Chile's luxury and premium brands across a large network of +20 distributors, leveraging business plans, innovative campaigns, partnerships, PR and events.

• Fine Wines Regional Marketing Manager - Asia Pacific

  • Nov 2013 - Oct 2016



Ewineasia.com | Alfa International

• Singapore
• Wine & Spirits
• 1 - 100 Employee

• E-commerce Marketing Manager - Fine Wines

  • Feb 2011 - Sep 2013

  Re-launched the B2C e-commerce platform Ewineasia.com focusing on Singapore and South East Asia. Elevated a portfolio of around 80 exclusive renown boutique ultra premium brands in Asia in B2B and B2C: Champagne Salon (FR), Alvaro Palacios (SP), Dominique Portet (AUS), Isole e Olena (IT), Mt Difficulty (NZ), Domaine Georges Vernay (FR), Foradori (IT), Alain Graillot (FR), Thierry Germain (FR) through disruptive events, PR and communication strategies. Re-launched the B2C e-commerce platform Ewineasia.com focusing on Singapore and South East Asia. Elevated a portfolio of around 80 exclusive renown boutique ultra premium brands in Asia in B2B and B2C: Champagne Salon (FR), Alvaro Palacios (SP), Dominique Portet (AUS), Isole e Olena (IT), Mt Difficulty (NZ), Domaine Georges Vernay (FR), Foradori (IT), Alain Graillot (FR), Thierry Germain (FR) through disruptive events, PR and communication strategies.



Euraco Finefood Pte Ltd (Singapore)

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager - Fine Gourmet Foods

  • Jan 2010 - Feb 2011

  Structured and elevated the European F&B Divisions during a crucial F&B industry shift in Singapore. Brand management for super premium and premium brands: Joselito, Illy coffee, Valrhona chocolate, Elle & Vire dairy, Labeyrie, Michel et Augustin Structured and elevated the European F&B Divisions during a crucial F&B industry shift in Singapore. Brand management for super premium and premium brands: Joselito, Illy coffee, Valrhona chocolate, Elle & Vire dairy, Labeyrie, Michel et Augustin