Experience

City of Pitt Meadows

• Canada
• Government Administration
• 1 - 100 Employee

• Manager of Communications and Community Engagement

  • Feb 2017 - Present

  As the Manager of Communications and Community Engagement, I work to enhance public trust in local government, navigate the world of divergent community views, promote two-way dialogue and translate complex issues into consumable information. I devise and execute communications and engagement strategies for a range of municipal issues and initiatives and lead communications for local emergencies. I craft speeches, key messages and provide strategic counsel for Council and the Corporate Leadership Team. Liaison with outside agencies such as TransLink, Vancouver Fraser Port Authority, Government of Canada and the Province of British Columbia to deliver media events. Collaborating closely with a broad-range of internal and external stakeholders, I implemented the first-ever public participation policy and framework as well as www.haveyoursaypittmeadows.ca which bolstered public participation by 800 percent.



Geoscience BC

• Canada
• Research Services
• 1 - 100 Employee

• Communications and Outreach Manager

  • Oct 2016 - Feb 2017

  As the Communications and Outreach Manager, I worked to improve strategic communications and to raise the profile of the organization. I developed and implemented strategic communications and stakeholder engagement plans and managed the delivery of the 2016 Annual Report. Geoscience BC, an independent, non-profit organization that generates earth science in collaboration with First Nations, local communities, governments, academia and the resource sector. The independent earth science generated by Geoscience BC enables all sectors to make informed resource management decisions and attracts investment and jobs to British Columbia.



Metro Vancouver Transit Police

• Canada
• Law Enforcement
• 1 - 100 Employee

• Senior Advisor, Communications & Stakeholder Engagement

  • Apr 2014 - Aug 2016

  Devised and implemented communications strategies and tactics designed to improve public perceptions and build trust within the transit community. Focused on identifying target audiences and improving both internal and external communications. I translated "police speak" into clear, relevant and digestible information.To successfully address public safety concerns on/nearby transit, I fostered partnerships with key business organizations, community groups as well as municipal and provincial governments'. Key Achievements• Delivered a new mobile-friendly website that increased traffic by 700 percent• Delivered awareness campaigns that increased reports of sexual offences by 30 percent• Achieved 50,000 impressions on Twitter in two days with a single anti-harassment campaign• Championed social media campaigns and content strategies that boosted followers and engagement by 100 percent in one year



Provincial Health Services Authority

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Manager External Relations BC Women's and BC Children's Redevelopment Project

  • Oct 2010 - Apr 2014

  • Developed an integrated communications strategy for the $680 million project that was instrumental in securing funding• Provided strategic counsel and crafted speeches for and scripts for senior leadership for high-profile public events that involved government officials• Devised consultation and engagement strategies for multidisciplinary staff and physicians that significantly enhanced project support• Engaged with hospitals’ staff to translate, craft and publish information about complex planning processes and change management initiatives for the new Teck Acute Care Centre• Designed strategies and collateral that: significantly reduced staff traffic congestion, communicated City of Vancouver’s rezoning processes and construction in immunocompromised patient areas, explained changes to the delivery of patient care and proactively increased project awareness• Delivered large public events in partnership with government officials, health authority, hospitals’ leadership and hospitals’ staff• Wrote news releases, intranet articles, website and newsletter copy• Launched an external website and implemented social media feeds that boosted engagement



BC School Trustees Association

• Director, Communications

  • May 2008 - Aug 2010

  • Increased positive media coverage by 200 percent through strategic relationship building with the media and the creation a series featuring notable British Columbians • Identified and managed high-profile issues, provided media coaching and strategic counsel to ensure that all spokespersons were briefed and prepared to provided informed responses to media enquiries• Crafted speeches and letters to the editor on behalf of the Association’s president to ensure messaging aligned with organizational priorities• Developed and delivered all aspects of marketing and communications strategies that enhanced member engagement and conference attendance• Website management and incorporated social media tools• Created and delivered relevant training and professional development for school trustees• Oversaw an extensive editorial calendar • Managed the day-to-day activities of two staff



Fraser Health Authority

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Senior Consultant, Media Relations

  • Sep 2007 - Apr 2008

  • Identified and managed emerging, often sensitive, media issues• Formulated key messages for a variety of audiences• Briefed and coached senior management for press interviews• Composed press releases, issues notes and liaison with media and Public Affairs Bureau• Conducted radio, newspaper interviews and press conferences• Lead communicator for public health issues and emergency preparedness• Handled internal communications for a robust staff of over 22,000• Wrote, designed and edited brochures, newsletters, bulletins and posters



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Project Coordinator,

  • May 2006 - Aug 2007

  • Communications, marketing and website management• Developed strategic marketing and e-marketing plans for a variety of stakeholders• Managed an extensive editorial schedule• Course facilitation• Staff supervision • Communications, marketing and website management• Developed strategic marketing and e-marketing plans for a variety of stakeholders• Managed an extensive editorial schedule• Course facilitation• Staff supervision



Ministry of Forests and Range, Protection Program

• Fire Information Officer

  • May 2002 - Sep 2005

  • Delivered all media relations for the Southeast region of BC• Conducted daily national, provincial and regional press conferences • Handled high profi le emerging issues and closely collaborated with senior management• Liaised with representatives from outside agencies such as the Provincial Emergency Program,and RCMP to issue joint releases and to prepare for emergencies • Delivered all media relations for the Southeast region of BC• Conducted daily national, provincial and regional press conferences • Handled high profi le emerging issues and closely collaborated with senior management• Liaised with representatives from outside agencies such as the Provincial Emergency Program,and RCMP to issue joint releases and to prepare for emergencies