Experience

ISmile Technologies

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Data Analyst

  • Sep 2020 - Present

  Bolingbrook, Illinois, United States - Identify and understand customer needs to improve or create new products / services that may have an impact on the shopping experience. - Create and execute marketing plans for clients (startups or brand residency) - Define the segmentation, strategy and development of advertising campaigns (concept and creativity, communication tone) - Design and define style guides for creative graphic pieces for digital channels (Illustrator, Photoshop, etc.) - Community Manager functions… Show more - Identify and understand customer needs to improve or create new products / services that may have an impact on the shopping experience. - Create and execute marketing plans for clients (startups or brand residency) - Define the segmentation, strategy and development of advertising campaigns (concept and creativity, communication tone) - Design and define style guides for creative graphic pieces for digital channels (Illustrator, Photoshop, etc.) - Community Manager functions (Creation and coordination of content in social networks, analysis of metrics, etc.) - I make the monthly content mesh presentation of the digital assets that each brand has. Strategic support of marketing actions and digital sales. Show less



Nextech Systems

• United States
• Software Development
• 200 - 300 Employee

• Market Data Analyst

  • Mar 2017 - Jan 2018

  Tampa, Florida, United States Data analysis for decision making. Actions and marketing plan with sales objectives in the online and traditional channel. Development and monitoring of campaign actions aimed at the end consumer. Supervise the development of the company's digital marketing strategy through its digital channels: web and social networks to the corporate guidelines of the brand. Analysis of competition in online and traditional channels to establish strategies. Field work at points of… Show more Data analysis for decision making. Actions and marketing plan with sales objectives in the online and traditional channel. Development and monitoring of campaign actions aimed at the end consumer. Supervise the development of the company's digital marketing strategy through its digital channels: web and social networks to the corporate guidelines of the brand. Analysis of competition in online and traditional channels to establish strategies. Field work at points of sale. Activations in specialized events in the sports sector and important training centers in the country. Management of influencers for each product category for brand positioning. Show less