Experience

Mecanizou

• Brazil
• Information Services
• 100 - 200 Employee

• Trade & Branding Marketing Specialist

  • Mar 2023 - Present



AMARO

• Brazil
• Technology, Information and Internet
• 300 - 400 Employee

• Brand Marketing

  • Feb 2022 - Mar 2023

  · Lead and execute project management of all activations that will sustain 2023’s Brand Campaigns;· Contribute with disruptive ideas to increase Brand awareness and trial of non-fashion categories.· Develop post-mortem analysis of main projects;· Plan and execute big brands launching campaigns;· Lead Partner Brands Demands and deploy to other channels (brand experience, paid media, PR…);· Lead partner brands free samples and giftings processes (product definition, promotion mechanics and communication);· Responsible for planning and execution activation in-stores. Show less

• Brand Success Manager

  • Apr 2021 - Feb 2022

  • Build a trustable and strong relationship with partner brands • Actively work on new brands onboarding process from first meeting to go online• Work close to brands in order to identify marketing activations opportunities • Follow VM updates to guarantee partner brands visibility optimization• Support Finance and Logistics internal process• Guarantee minimum inventory and agile restocking on time



SEPHORA

• France
• Retail
• 700 & Above Employee

• Brand & Product Analyst

  • Aug 2019 - Apr 2021

  • Help manage Sephora Collection and Fenty Beauty in Brasil• Define assortment and handling product life cycle• Monitor importation process and logistics• Build marketing activations and education plan• Analyze the result and performance

• Product Analyst

  • Jul 2017 - Jul 2019

  • Gerenciar o sortimento da categoria• Controle de estoque (rupturas/obsolescência)• Auxílio no processo de devolução• Montagem de planogramas• Acompanhamento dos lançamentos e descontinuações da categoria• Análises semanais de desempenho e resultado• Forecast (Sell in/Sell out)• Dar suporte à área de Marketing Offline para a criação de eventos• Visitas mensais nos pontos de venda

• Product Intern

  • May 2016 - Jun 2017

  • Gerenciamento do sortimento da categoria• Atualização e controle semanal dos estoques• Envios mensais de sell out para os parceiros• Suporte ao time de lojas junto com Operações e VM• Enriquecimento das páginas de produto (descrição, imagens etc.)• Auxilio na criação de promoções e conteúdos para as redes sociais• Acompanhamento diário da concorrência