Experience

Peet Limited

• Australia
• Real Estate
• 100 - 200 Employee

• State Marketing Manager (ACT)

  • Jul 2016 - Present

  Lead strategist for the marketing of ACT and region projects, including the township of Googong (6,500 lots with a project value of $1.6 billion), and the innovative University of Canberra housing project (3,300 residences with a project value of $1.7 billion). Member of the ACT Executive Leadership Team. Development of marketing strategies involving advertising, PR, social media and digital opportunities, events, community development, stakeholder engagement and database management. Working closely with project and sales teams to hit milestones and achieve sales targets. Setting budgets and tracking results of marketing activities.



CIC Australia Limited

• Australia
• Real Estate
• 1 - 100 Employee

• National Marketing Manager

  • Oct 2008 - Jun 2016

  Custodian of the CIC Australia brand and the brands of its property development projects in the Canberra region, South Australia, Northern Territory and southern New South Wales. Development of marketing strategies involving advertising, PR, social and digital media, event marketing, community development, stakeholder engagement, sponsorships, and database management. Working closely with project and sales teams to hit milestones and achieve sales targets. Setting budgets and tracking results of marketing activities. Major past and current projects include: • The Ambassador, ACT – high end apartment complex in Canberra’s inner south • Bay Ridge, Batemans Bay NSW – 140 lot development on NSW south coast • Quayside Kingston Harbour – 100 apartment complex in the heart of Canberra's Kingston Foreshores precinct. • Atria Apartments, Kingston ACT – premium apartment and retail complex overlooking historic Green Square. • Googong, NSW – a whole new town in the Canberra region (6500 lots)



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • 1994 - 2008

  Managing many of the largest accounts across the advertising, design and interactive divisions of Canberra’s longest-standing multinational advertising agency. Development of advertising, marketing and media strategy for accounts including Canberra Tourism, ActewAGL, the Royal Australian Mint, the Health Insurance Commission, the Centenary of Federation and ACT Government projects including the Live in Canberra initiative and the local games of the Rugby World Cup. Particular responsibility for the CIC Australia business, taking the marketing lead for major property development projects in the Canberra region and on the NSW south coast. Managing the development of major web sites for the Australian Firearms Buyback Scheme, Medibank Private, Canberra Tourism and Netball Australia.



Neville Jeffress Advertising

• Account Manager

  • 1989 - 1994

  Accounts included Hyatt Hotel Canberra, National Gallery of Australia and The Australian National University. Accounts included Hyatt Hotel Canberra, National Gallery of Australia and The Australian National University.