Caroline Watson
Freelance Consultant at Caroline Watson Consulting- Claim this Profile
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Bio
Credentials
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Digital Marketing: Social Media
AcademyX Computer TrainingJul, 2016- Nov, 2024 -
Google Analytics Individual Qualification
GoogleApr, 2020- Nov, 2024
Experience
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Caroline Watson Consulting
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Design Services
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1 - 100 Employee
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Freelance Consultant
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Oct 2016 - Present
Provide revolutionary branding and fire-like storytelling, inclusive of out of the box design, WordPress development, & impactful marketing, for small businesses & nonprofits who want to truly change the world. My life experiences combined with employment background allow me to help my clients reach their core communities effectively. Services include: WordPress, social media, advertising, strategy, project management, email templates, digital organization, & more! Selected Contributions: Built an online learning management platform on WordPress for a major West Coast utilities provider to help diverse small businesses prepare for disasters. Built a virtual conference platform on WordPress for a Harvard-based nonprofit benefiting inner city small businesses; provided registration and other support during the live conference. Developed a WordPress community site for a nonprofit benefiting women-owned businesses on the West Coast. Created launch plan, best practices, and operations guides and provided training on implementation to a home health therapy company. Noticed security leak of user data from existing theme. Rebuilt WordPress site to fix security issue and improve organization and functionality. Rebranded a woman-led construction safety firm and brought Instagram from 0 to over quality 1000 followers; provided training on best practices for digital marketing. Show less
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Crawford Group
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United States
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Marketing Services
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1 - 100 Employee
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Digital Content and Technology Specialist
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Apr 2023 - Sep 2023
Managed digital strategy and presence, from website to social media for a B2B marketing solutions provider servicing major tech brands in Silicon Valley. Managed the company website, writing and editing compelling web and social media content, executing and scaling digital marketing campaigns, and creating plans for executing digital sales and marketing campaigns. Selected Contributions: Increased online traffic 30% by auditing the company website and all channels, including social media and email marketing, and initiating process improvements for the website and digital channels. Played a key role in the company winning its first clients via online marketing (a pivot from relationship-based marketing) by optimizing and deploying an updated website, designing and developing lead qualification tools, and assisting in expanding beyond relationship-based and referral marketing strategies. Expanded brand awareness and strengthened market positioning by managing all company social media accounts, creating graphics, designing slide decks, and proofreading branding materials. Leveraged in-depth technical expertise and knowledge of best web design practices to optimize the website for UX, accessibility, and SEO, and deliver an enhanced customer experience. Increased lead generation and website and social media traffic by creating and publishing engaging content for distribution on multiple digital channels, targeting specific audiences and demographics. Show less
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University of California, San Francisco
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United States
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Higher Education
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700 & Above Employee
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Social Justice & Communications Coordinator Consultant
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Jul 2015 - Mar 2021
Combined creative sensibilities, technical expertise, and business strategy to drive awareness for an organization supporting reproductive and sexual wellness for individuals, families and communities affected by HIV. Created a year-long national scale storytelling project to drive awareness for the organizational mission. Leveraged emerging trends to generate readership through engaging, relevant, and authentic web, social media, and video content. Provided performance focused direction to bloggers to increase content and viewership; analyzed findings and developed and delivered reporting to support strategic decision-making. Show less
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Storytelling Consultant
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May 2019 - Oct 2019
Supported project objectives by interviewing, recording, and creating authentic stories with women who had experienced homelessness during pregnancy; led person-centered care training to service providers at “We just want to be heard” workshop.
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Research Coordinator Consultant
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Jan 2016 - Aug 2016
Conducted research to support a center committed to increasing access to comprehensive, effective, and affirming health care services for trans and gender diverse communities. Cultivated trusting relationships with HIV populations; organized and conducted focus groups to support research; aggregated and analyzed data to support strategic decision-making to improve outcomes.
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Social Justice & Reproductive Health Intern
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Oct 2014 - Jun 2015
Honed skills in campaign development, video editing, website design, development, and management, and social media strategy and delivery.
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SafeKit, L.L.C.
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Greater New Orleans Area
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Social Media Management Consultant
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Aug 2019 - Oct 2019
Charted a successful growth campaign for SafeKit, an occupational health and safety training company, created and launched by Euricka Alugas, former RnB singer and model. Launched Instagram and revamped social media to ensure brand consistency and presentation. Designed ads. Developed an action plan. Charted a successful growth campaign for SafeKit, an occupational health and safety training company, created and launched by Euricka Alugas, former RnB singer and model. Launched Instagram and revamped social media to ensure brand consistency and presentation. Designed ads. Developed an action plan.
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University of California, Berkeley
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United States
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Higher Education
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700 & Above Employee
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SOCIAL MEDIA COORDINATOR/PEER EDUCATOR
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Jun 2018 - Jan 2019
Directed and led a social media strategy to drive awareness for a center providing affirming, empowering, and confidential support for survivors and those who have experienced sexual violence and sexual harassment. Developed authentic and compelling social media messaging initiatives utilizing Web, Facebook, and Instagram, and leveraged web development best practices to ensure usability and accessibility for readers. Directed and led a social media strategy to drive awareness for a center providing affirming, empowering, and confidential support for survivors and those who have experienced sexual violence and sexual harassment. Developed authentic and compelling social media messaging initiatives utilizing Web, Facebook, and Instagram, and leveraged web development best practices to ensure usability and accessibility for readers.
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Francois-Xavier Bagnoud Center
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Hospitals and Health Care
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1 - 100 Employee
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Expert Panel Member and Stakeholder
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Oct 2014 - Aug 2018
Served as a subject matter expert on the CDC’s Expert Panel on Reproductive Health, Preconception Care, and Elimination of Perinatal HIV Stakeholders Group. Facilitated conferences and webinars to develop and deliver recommendations on improving preconception health and care. Conducted reviews of patient and provider materials for accuracy and comprehensiveness and co-authored abstracts. Served as a subject matter expert on the CDC’s Expert Panel on Reproductive Health, Preconception Care, and Elimination of Perinatal HIV Stakeholders Group. Facilitated conferences and webinars to develop and deliver recommendations on improving preconception health and care. Conducted reviews of patient and provider materials for accuracy and comprehensiveness and co-authored abstracts.
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Zuckerberg San Francisco General Hospital and Trauma Center
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United States
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Hospitals and Health Care
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300 - 400 Employee
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Community Volunteer
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Oct 2012 - Oct 2014
Participated in documentaries; community outreach, advertising to appropriate audiences; presented information about HIV, healthy sex lives, & family planning. Participated in documentaries; community outreach, advertising to appropriate audiences; presented information about HIV, healthy sex lives, & family planning.
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Education
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2017 - 2023
University of California, Berkeley
Bachelor's degree, Social Welfare -
2014 - 2017
Contra Costa College
Associate of Arts - AA, Sociology
Community
