Caroline Villada
VP, Digital/Integrated Accounts at rbb Communications- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Italian Limited working proficiency
Topline Score
Bio
TATIANA ROMERO DANA
I worked with Caroline alongside for many years, in 2 different agencies, and highly recommend her. Her work ethic is top notch and personality to match. She is engaged, organized, detail oriented, and a great presenter. I'm certain Caroline is an important asset to whatever company she is with.
Ivan Contreras, MBA, CSPO
Caroline is an exceptional professional. She's very results-oriented and driven. Her communication skills are superb. We interacted on a daily basis while we worked together and she always had great contributions. She is an excellent digital marketer. She's sharp and focused which are traits that are very sought after in this competitive landscape. I am sure that Caroline can positively contribute to any team she is a part of. I truly miss working with her.
TATIANA ROMERO DANA
I worked with Caroline alongside for many years, in 2 different agencies, and highly recommend her. Her work ethic is top notch and personality to match. She is engaged, organized, detail oriented, and a great presenter. I'm certain Caroline is an important asset to whatever company she is with.
Ivan Contreras, MBA, CSPO
Caroline is an exceptional professional. She's very results-oriented and driven. Her communication skills are superb. We interacted on a daily basis while we worked together and she always had great contributions. She is an excellent digital marketer. She's sharp and focused which are traits that are very sought after in this competitive landscape. I am sure that Caroline can positively contribute to any team she is a part of. I truly miss working with her.
TATIANA ROMERO DANA
I worked with Caroline alongside for many years, in 2 different agencies, and highly recommend her. Her work ethic is top notch and personality to match. She is engaged, organized, detail oriented, and a great presenter. I'm certain Caroline is an important asset to whatever company she is with.
Ivan Contreras, MBA, CSPO
Caroline is an exceptional professional. She's very results-oriented and driven. Her communication skills are superb. We interacted on a daily basis while we worked together and she always had great contributions. She is an excellent digital marketer. She's sharp and focused which are traits that are very sought after in this competitive landscape. I am sure that Caroline can positively contribute to any team she is a part of. I truly miss working with her.
TATIANA ROMERO DANA
I worked with Caroline alongside for many years, in 2 different agencies, and highly recommend her. Her work ethic is top notch and personality to match. She is engaged, organized, detail oriented, and a great presenter. I'm certain Caroline is an important asset to whatever company she is with.
Ivan Contreras, MBA, CSPO
Caroline is an exceptional professional. She's very results-oriented and driven. Her communication skills are superb. We interacted on a daily basis while we worked together and she always had great contributions. She is an excellent digital marketer. She's sharp and focused which are traits that are very sought after in this competitive landscape. I am sure that Caroline can positively contribute to any team she is a part of. I truly miss working with her.
Experience
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rbb Communications
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United States
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Advertising Services
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100 - 200 Employee
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VP, Digital/Integrated Accounts
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Oct 2019 - Present
Currently: VP, Integrated Account Management -Client key contact -Lead interdepartmental communication - New Business - Account Growth Former VP in Digital Dept---- -Operations, restructured Digital Dept (organic social and paid digital), part of hiring and implementing new processes - Media planning - Oversee media buying - Negotiate with media partners to build the most effective and flexible media plans for our clients -New Business -Campaign performance… Show more Currently: VP, Integrated Account Management -Client key contact -Lead interdepartmental communication - New Business - Account Growth Former VP in Digital Dept---- -Operations, restructured Digital Dept (organic social and paid digital), part of hiring and implementing new processes - Media planning - Oversee media buying - Negotiate with media partners to build the most effective and flexible media plans for our clients -New Business -Campaign performance supervision and senior counsel
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Sr. Account Director
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Mar 2019 - Sep 2019
Hybrid role: -Lead digital media teams/campaigns for Jackson Health, Dark Horizon and assisted on new business plans -Assisted Creative VP, Partner on any creative account management projects
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IPG Mediabrands
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United States
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Advertising Services
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500 - 600 Employee
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Associate Media Director/Director
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Jul 2017 - Mar 2019
National media accounts in traditional & digital campaigns - Media planning & buying in house platforms - Negotiate with the media to build the most effective and flexible media plans for our clients Clients included: Animal Health | Merck Animal Health Human Pharma | Biogen/Bioverativ/Sanofi & Acthar National media accounts in traditional & digital campaigns - Media planning & buying in house platforms - Negotiate with the media to build the most effective and flexible media plans for our clients Clients included: Animal Health | Merck Animal Health Human Pharma | Biogen/Bioverativ/Sanofi & Acthar
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Generator Media + Analytics
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United States
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Advertising Services
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1 - 100 Employee
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Communications Strategy Supervisor
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Nov 2016 - Jun 2017
National media accounts in traditional & digital campaigns (client facing, media planning and buying) Clients included: German engineered luxury domestic appliances brand | Miele OTC brands | Balmex, FiberChoice, Dermoplast, Domeboro, Certain Dri, Kersal, New-Skin, Albolene National media accounts in traditional & digital campaigns (client facing, media planning and buying) Clients included: German engineered luxury domestic appliances brand | Miele OTC brands | Balmex, FiberChoice, Dermoplast, Domeboro, Certain Dri, Kersal, New-Skin, Albolene
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Worldmedia Interactive
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Norway
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Client Team Lead
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May 2014 - Oct 2016
Clients included: [Airlines division] LAN & TAM airlines, [Rental Car division] Enterprise, Alamo, National, [Resort] ResortsWorld Bimini - Supervise teams of senior client partners - Media planning & buying - Continue growing travel vertical accounts and finding integrated media opportunities - Maintain senior client relationships and media partners
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Senior Client Partner
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May 2013 - May 2014
- Formulate online advertising strategies and creative media/marketing briefs - Media planning & buying in house platforms - Negotiate with the media to build the most effective and flexible media plans for our clients - Deliver integrated online advertising campaign options to clients and implement all media buys and project launches - Oversee client eCRM, affiliate programs, and search campaigns - Actively involved in creative executions, by working closely with the creative… Show more - Formulate online advertising strategies and creative media/marketing briefs - Media planning & buying in house platforms - Negotiate with the media to build the most effective and flexible media plans for our clients - Deliver integrated online advertising campaign options to clients and implement all media buys and project launches - Oversee client eCRM, affiliate programs, and search campaigns - Actively involved in creative executions, by working closely with the creative department and giving them branding and promo specific direction - Implement campaigns by authorizing contracts and securing strong media placements while negotiating acceptable rates - Maintain confidentiality while working closely with clients regarding all aspects of campaigns - Analyze campaign performance and provide strategic recommendations to clients by conducting campaign monitoring, optimization, data management, analysis, and reporting on a regular basis. - Review and process client billing - Assist in new business development as needed - Travel for client meetings
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Zimmerman Advertising
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United States
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Advertising Services
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400 - 500 Employee
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Senior Account Executive- Retail Corporate Division
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Jun 2012 - May 2013
Traditional and Digital Media Clients included: Time Warner Cable [hispanic markets], Atlantis Resorts and Consolidated Credit
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Account Executive/Senior Account Executive - Automotive Retail Division
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Mar 2011 - Nov 2012
Executed advertising strategies for Automotive clients. Oversaw and track annual advertising budgets and media planning. Created and maintained strong client relationships. Managed Account Coordinators.
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American Cancer Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Public Relations Account Executive
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Sep 2010 - Dec 2010
Created and managed the successful "Paving the Way for Road to Recovery" campaign, which raised volunteer volume for cancer care outreach Directed campaign research and tactic implementation, including collateral design and media disbursement Monitored changes in campaign proposal for the Gainesville chapter as standard for 11 counties under the Road to Recovery program Created and managed the successful "Paving the Way for Road to Recovery" campaign, which raised volunteer volume for cancer care outreach Directed campaign research and tactic implementation, including collateral design and media disbursement Monitored changes in campaign proposal for the Gainesville chapter as standard for 11 counties under the Road to Recovery program
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Public Relations Account Executive
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May 2010 - Aug 2010
Directed communications team in Italy from Miami office Created company’s press and media kit for representation and visibility Generated and executed all media relation plans Launched new campaign to create awareness among target audiences Directed communications team in Italy from Miami office Created company’s press and media kit for representation and visibility Generated and executed all media relation plans Launched new campaign to create awareness among target audiences
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PR Intern
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Jun 2009 - Aug 2009
Generated media lists for the U.S. Army in Miami and Puerto Rico Pitched to radio promotion directors on behalf of Royal Caribbean International Created press releases and media kits for Axis Agency in English and Spanish Maintained media contacts updated by using three databases Generated media lists for the U.S. Army in Miami and Puerto Rico Pitched to radio promotion directors on behalf of Royal Caribbean International Created press releases and media kits for Axis Agency in English and Spanish Maintained media contacts updated by using three databases
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PR Intern
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Jul 2008 - Aug 2008
Collaborated on campaign projects for the Orange Bowl Committee and Fountainebleau Resort Specialized in using Media Map (TV, newspaper and magazine main research database) Created Media Clips for future references Collaborated on campaign projects for the Orange Bowl Committee and Fountainebleau Resort Specialized in using Media Map (TV, newspaper and magazine main research database) Created Media Clips for future references
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Education
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2006 - 2010
University of Florida
Bachelor of Sciences, Public Relations -
University of Florida College of Journalism and Communications
Bachelor of Science (B.S.)
Community
