Caroline Slavin
Senior Brand Strategist at MMGY Global- Claim this Profile
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Bio
Bita Porubsky
Organized, methodical, and goal-oriented, Caroline is a strategic marketing powerhouse. She is dependable and intentional in the work she does. In the time I spent working with her at The University of Kansas, Caroline played a critical role in helping the university reach its enrollment goals. She built strong strategic foundations, had the vision to craft content marketing plans that added value to prospective students, and she had the data to support it all. Of the many things I admire about Caroline, there is one quality that stands out because of its scarcity: Caroline is a person I can trust to give clear, kind, and informed answers to the most challenging questions I bring to her. If you’re reading this because you’re thinking of working with Caroline, then consider this your sign to take that opportunity. You’ll be glad that you did.
Justin Scott
Caroline is a multi-faceted marketer with sharp skills in writing, digital media management, SEO, public relations, social media, cause marketing and community relations. And she's detail oriented, works extremely fast, loves a good pun, delivers dry punchlines and always has a smile on her face. As the leader of Virgin Mobile USA's cause marketing program with Feeding America, Caroline and I collaborated on spreading the word about our commitment to donating various amounts of meals to food banks through several promotions. Through effective program management, we increased the number of mentions in the media about our meal donations by 100 percent and media impressions by 420 percent. Additionally, this proactive and positive media coverage pushed our meal donations to Feeding America past the 1 million mark, which was a milestone for the program. If I had an open marketing manager, cause marketing or media buying position open at my company, I would leap at the chance to hire Caroline.
Bita Porubsky
Organized, methodical, and goal-oriented, Caroline is a strategic marketing powerhouse. She is dependable and intentional in the work she does. In the time I spent working with her at The University of Kansas, Caroline played a critical role in helping the university reach its enrollment goals. She built strong strategic foundations, had the vision to craft content marketing plans that added value to prospective students, and she had the data to support it all. Of the many things I admire about Caroline, there is one quality that stands out because of its scarcity: Caroline is a person I can trust to give clear, kind, and informed answers to the most challenging questions I bring to her. If you’re reading this because you’re thinking of working with Caroline, then consider this your sign to take that opportunity. You’ll be glad that you did.
Justin Scott
Caroline is a multi-faceted marketer with sharp skills in writing, digital media management, SEO, public relations, social media, cause marketing and community relations. And she's detail oriented, works extremely fast, loves a good pun, delivers dry punchlines and always has a smile on her face. As the leader of Virgin Mobile USA's cause marketing program with Feeding America, Caroline and I collaborated on spreading the word about our commitment to donating various amounts of meals to food banks through several promotions. Through effective program management, we increased the number of mentions in the media about our meal donations by 100 percent and media impressions by 420 percent. Additionally, this proactive and positive media coverage pushed our meal donations to Feeding America past the 1 million mark, which was a milestone for the program. If I had an open marketing manager, cause marketing or media buying position open at my company, I would leap at the chance to hire Caroline.
Bita Porubsky
Organized, methodical, and goal-oriented, Caroline is a strategic marketing powerhouse. She is dependable and intentional in the work she does. In the time I spent working with her at The University of Kansas, Caroline played a critical role in helping the university reach its enrollment goals. She built strong strategic foundations, had the vision to craft content marketing plans that added value to prospective students, and she had the data to support it all. Of the many things I admire about Caroline, there is one quality that stands out because of its scarcity: Caroline is a person I can trust to give clear, kind, and informed answers to the most challenging questions I bring to her. If you’re reading this because you’re thinking of working with Caroline, then consider this your sign to take that opportunity. You’ll be glad that you did.
Justin Scott
Caroline is a multi-faceted marketer with sharp skills in writing, digital media management, SEO, public relations, social media, cause marketing and community relations. And she's detail oriented, works extremely fast, loves a good pun, delivers dry punchlines and always has a smile on her face. As the leader of Virgin Mobile USA's cause marketing program with Feeding America, Caroline and I collaborated on spreading the word about our commitment to donating various amounts of meals to food banks through several promotions. Through effective program management, we increased the number of mentions in the media about our meal donations by 100 percent and media impressions by 420 percent. Additionally, this proactive and positive media coverage pushed our meal donations to Feeding America past the 1 million mark, which was a milestone for the program. If I had an open marketing manager, cause marketing or media buying position open at my company, I would leap at the chance to hire Caroline.
Bita Porubsky
Organized, methodical, and goal-oriented, Caroline is a strategic marketing powerhouse. She is dependable and intentional in the work she does. In the time I spent working with her at The University of Kansas, Caroline played a critical role in helping the university reach its enrollment goals. She built strong strategic foundations, had the vision to craft content marketing plans that added value to prospective students, and she had the data to support it all. Of the many things I admire about Caroline, there is one quality that stands out because of its scarcity: Caroline is a person I can trust to give clear, kind, and informed answers to the most challenging questions I bring to her. If you’re reading this because you’re thinking of working with Caroline, then consider this your sign to take that opportunity. You’ll be glad that you did.
Justin Scott
Caroline is a multi-faceted marketer with sharp skills in writing, digital media management, SEO, public relations, social media, cause marketing and community relations. And she's detail oriented, works extremely fast, loves a good pun, delivers dry punchlines and always has a smile on her face. As the leader of Virgin Mobile USA's cause marketing program with Feeding America, Caroline and I collaborated on spreading the word about our commitment to donating various amounts of meals to food banks through several promotions. Through effective program management, we increased the number of mentions in the media about our meal donations by 100 percent and media impressions by 420 percent. Additionally, this proactive and positive media coverage pushed our meal donations to Feeding America past the 1 million mark, which was a milestone for the program. If I had an open marketing manager, cause marketing or media buying position open at my company, I would leap at the chance to hire Caroline.
Experience
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MMGY Global
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United States
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Advertising Services
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200 - 300 Employee
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Senior Brand Strategist
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Oct 2022 - Present
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The University of Kansas
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United States
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Higher Education
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700 & Above Employee
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Senior Marketing Strategist
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Feb 2022 - Oct 2022
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Marketing Strategist
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Mar 2018 - Jan 2022
Hired as part of the growing strategy team in KU’s Marketing office. Lead strategist for freshman undergraduate admissions, creating communications plans and working as the account manager between the Marketing and Admissions teams. ►Developed annual communications plans, tactical strategic briefs, and helped guide project creation to achieve goals and objectives.►Built strong working relationships with partner offices to further department efforts related to recruitment, retention, and the brand.►Introduced ideas to meet new challenges regarding applications and yield in an increasingly competitive higher education market. Show less
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Virgin Mobile USA
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United States
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Wireless Services
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100 - 200 Employee
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Marketing Manager
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Sep 2016 - Mar 2018
Hired to the new Virgin Mobile team to develop, plan, and implement cause-related programs. As Virgin Mobile’s cause marketing initiatives were previously nonexistent, this included researching and presenting new cause programs to senior Sprint and Virgin leadership, facilitating the negotiation and management of cause contracts. After just a few months to on the Virgin Mobile team, my role expanded to include additional responsibilities on the brand team, particularly within paid media. ►Launched and managed #DonateMyPlate campaign with Feeding America, garnering a total reach of over 30 million and donating 1.6 million meals. ►Led organic PR campaign, landing placements on high-profile websites and social accounts like Brit + Co. and generating over 10 million impressions. ►Worked with internal events team to produce on-site cause marketing activations at music festivals and exclusive events. ►Collaborated with stakeholders from Virgin, Sprint, Feeding America, and Apple to ensure alignment on cause marketing messaging. ►Responsible for filing all national and state-specific legal requirements for cause partnerships and commercial coverture. ►Managed relationship with search media agency and collaborated closely to continually optimized $10MM search budget toward conversion. ►Cut paid search CPA in half within six months of launch, while also delivering nearly 130 million paid search impressions. ►Worked closely with Apple and search media AOR to craft and approve creative for the world’s first iPhone-only mobile plan. ►Partnered constantly with internal and external stakeholders to optimize search performance through continued testing, new-to-market Google betas, and more. Show less
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Silpada Designs
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Luxury Goods & Jewelry
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700 & Above Employee
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Marketing Communications Analyst
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Oct 2015 - Sep 2016
Promoted to be responsible for both the creation of content, as well as the strategy and execution of communications to Silpada’s 25,000 independent representatives in the United States and Canada.►Supported internal and external marketing campaigns through planning, building, and execution of marketing assets►Built communication plans for sales, events and promotion support►Managed internal email communication calendar►Led weekly cross-functional communication team meetings to gain alignment within organization on internal communication needs►Supported creative and sales teams with copy development for specific internal programs, promotions and initiatives►Analyzed and tracked efficacy of marketing campaigns and programs over time, providing recommendations for future promotions and support Show less
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Copywriter
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Oct 2014 - Oct 2015
Hired by Silpada, a half-billion dollar direct sales jewelry company, to lead communications to Silpada’s 25,000 independent representatives in the United States and Canada.►Created copy for digital and print materials, video scripts, events, catalogs, emails, and promotional material►Worked with communications team to develop company writing style and voice►Managed internal communications projects, working closely with graphics, sales, digital, IT, events, and merchandising teams►Edited and proofed company content►Named Silpada products, events, and promotions►Built emails on Epsilon's Harmony platform Show less
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Education
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2019 - 2022
The University of Kansas
Master of Science - MS, Journalism, Integrated Marketing Communications -
2009 - 2013
Westminster College (MO)
Bachelor of Arts (B.A.), English, Political Science
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