Experience

F&F(에프앤에프)

• South Korea
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present

  Oversee Marketing Plan ■ Establish and execute IMC strategy ■ Overall fashion marketing planning & operation ■ Responsible of outer category Manage Influencers, Celebrities, YouTuber seeding ■ Manage fashion, NFT, tech-related KOLs, celebrities for seeding contents ■ Create plan, schedule, and operate according to season concept and campaign ■ Monitor coverage and create weekly reports for CEO Operate Viral / PR ■ Plan and execute PR activities ■ Arrange budget, schedule, and communication plan for weekly and monthly viral Manage SA/DA/VA ■ Arrange budget, schedule, and plan for monthly online advertisement ■ Create monthly results report and analyse results through A/B testing Handle brand SNS channels (Instagram, Twitter, YouTube, Discord) ■ Create content release schedule and plan ■ Create weekly engagement report to Team Manager NFT, Web 3.0, 3D contents project management ■ Plan contents, roadmap, smart contract, execution of project ■ Manage marketing and NFT sales Show less



DIMACO

• Netherlands
• Education Administration Programs
• 1 - 100 Employee

• Public Relations Manager

  • Feb 2019 - Jul 2021

  ■ Worked in the Influencer Team by handling seeding contents, online and offline events with influencers suitable for each client ■ Clients included Bottega Veneta, Golden Goose, Jimmy Choo, GFore, ECCO, etc. ■ Work scope included: suggest influencers according to brand’s needs, recruit and arrange influencers, create posting guidelines, monitor results and create report ■ Worked in the Influencer Team by handling seeding contents, online and offline events with influencers suitable for each client ■ Clients included Bottega Veneta, Golden Goose, Jimmy Choo, GFore, ECCO, etc. ■ Work scope included: suggest influencers according to brand’s needs, recruit and arrange influencers, create posting guidelines, monitor results and create report



Lea Seong Fashion Communication Enterprise

• Fashion Consultant Assistant

  • Aug 2017 - Jan 2019

  ■ Support overseas and domestic designer brands during China Fashion Week ■ Organize and create English PR material for domestic designer brands ■ Support overseas and domestic designer brands during China Fashion Week ■ Organize and create English PR material for domestic designer brands



POP (Worldwide) Fashion Network Organization

• Overseas Project Manager

  • Apr 2018 - Dec 2018

  ■ Manage international exchange between POP and overseas designers ■ Develop training programs for fashion company CEO and board of directors ■ Create Seoul Fashion Week training program with Sejong University ■ Manage international exchange between POP and overseas designers ■ Develop training programs for fashion company CEO and board of directors ■ Create Seoul Fashion Week training program with Sejong University


Council of Fashion Designers of Korea
• Correspondant

  • Dec 2014 - Dec 2016


Shenzhen Garment Industry Association

• China

• Executive Assistant

  • Jan 2016 - Aug 2016

  ■ Invite and arrange international VIP guests to Shenzhen Fashion Week ■ Responsible for English press during fashion week ■ Invite and arrange international VIP guests to Shenzhen Fashion Week ■ Responsible for English press during fashion week



Karla Otto

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• PR Intern

  • Jun 2015 - Sep 2015

  ■ Organize showroom and samples ■ Support London Fashion Week and Vogue Fashion Festival ■ Arrange KOL for fashion week ■ Distribute online/offline press releases ■ Clients: DSquared2, COS, &other stories, Marni, etc. ■ Organize showroom and samples ■ Support London Fashion Week and Vogue Fashion Festival ■ Arrange KOL for fashion week ■ Distribute online/offline press releases ■ Clients: DSquared2, COS, &other stories, Marni, etc.


We Are Village
• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee
• PR Intern

  • Aug 2014 - Oct 2014