Experience

HYPE10
• United States
• Advertising Services
• 1 - 100 Employee
• Associate Director

  • May 2023 - Present


Power Digital Marketing

• United States
• Advertising Services
• 500 - 600 Employee

• Account Manager

  • Sep 2022 - Apr 2023

  • Developed and executed strategic digital marketing campaigns for luxury fashion brands (including Veronica Beard, FRAME, La Ligne, and L’AGENCE). Strategically allocated $10M+ yearly ad budget by synthesizing multi-channel data to inform decision making. Typically maintained 4-5 such clients at any given time. • Regularly analyzed brand KPIs such as marketing efficiency rate, return on ad spend, and conversion rate to propose and implement optimizations that ensured client goals were being met or exceeded month over month. • Scaled client brands to hit $40M+ revenue goals efficiently by focusing on managing channel budgets through the lens of incrementality.• Managed teams of up to 15 people across departments including email, paid social, website, direct mail, and creative to ensure brand priorities and strategies were executed and optimized in a timely manner. Met or exceeded client goals on a monthly basis.• Improved communication and workflow between teams to deliver holistic marketing plans to clients that utilized $1M+ monthly ad budgets. Used creative insights and analysis to deliver best-in-class omni-channel monthly media plans that increased conversion rate 5% on monthly average.• Onboarded 10+ new clients and kicked off 20+ service expansions by serving as the main point of contact for new clients and using strong presentation and communication skills to relay direction across the team. Show less

• Paid Social Strategist

  • Jan 2022 - Sep 2022

• Paid Social Specialist

  • Jan 2021 - Jan 2022



Giorgio Armani

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Market + Sales Coordinator

  • Oct 2019 - Jan 2021

  • Developed 1,000+ marketing and sales campaign pages for key accounts (including Amazon, Bloomingdale’s and Dillard’s) resulting in $1,000,000+ yearly revenue. • Digital marketing campaign scopes included: copywriting, image selection, web page layouts, etc. • Coordinated and built rapport through 30+ wholesale market appointments with international vendors including Saks Fifth Avenue, Neiman Marcus, and Macy’s. • Managed 20+ accounts through tracking retail performance, analyzing sales metrics and ideating distribution strategies in Excel Pivot Table Reports. • Weekly tasks included: developing custom presentations for buyers, pitching new collections, managing distribution, and casting models for sales presentations. Show less



Calvin Klein

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Creative Strategy Intern

  • Jun 2018 - Aug 2018

  • Directly supported Vice President of Global Merchandising on marketing campaigns, store launches and brand partnerships including the Andy Warhol Corp Foundation. • Curated 70+ images that were sent to 3,000+ stores in 35+ countries to be used in the Spring 2019 Visual Merchandising global guideline marketing campaign. • Spent 100+ hours conducting target market research into a 20+ page SWOT analysis presentation for Vice Presidents. • Evaluated and redesigned the 15+ page Mannequin Brand Guide for the Madison Avenue Flagship Store. Show less



United Talent Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Digital Talent Intern

  • May 2017 - May 2017

  • Supported Senior Influencer Talent Agent in daily tasks such as coordinating audition schedules, talent scouting and brand partnerships. • Supported Senior Influencer Talent Agent in daily tasks such as coordinating audition schedules, talent scouting and brand partnerships.