Experience

Four Agency Worldwide

• Advertising Services
• 100 - 200 Employee

• Associate Director

  • Sep 2019 - Present

  London, United Kingdom



Four Engage

• United Kingdom
• Advertising Services

• Senior Content Manager

  • Jun 2015 - Present

  London, United Kingdom Four Engage delivers smarter insights and more effective, data-driven digital and social campaigns. Formerly Legend Engage and now part of Four Communications, the agency was founded by Kath Ludlow and Rachel O’Sullivan in 2013. Four Engage developed and trademarked their unique methodology, Mapper360TM to create actionable insights to identify and classify high-value audiences and influencers to power content, communications and media planning. Their full content marketing offering… Show more Four Engage delivers smarter insights and more effective, data-driven digital and social campaigns. Formerly Legend Engage and now part of Four Communications, the agency was founded by Kath Ludlow and Rachel O’Sullivan in 2013. Four Engage developed and trademarked their unique methodology, Mapper360TM to create actionable insights to identify and classify high-value audiences and influencers to power content, communications and media planning. Their full content marketing offering, Engage360, includes strategy and planning, organic and paid social media and always-on community management. Show less



Self employed

• Freelance Journalist

  • Feb 2008 - Present

  Sheffield based Versitile writing style including feature, blog, technical and first person for commissioned pieces. Enjoy writing reflective copy surrounding international issues based on experiences of working in the third world.



Ipsos Synthesio

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Client Services Executive

  • Dec 2014 - Jun 2015

  London, United Kingdom Supporting top brands in Global Social Media Monitoring and Engagement, Crisis Monitoring, Social CRM, Campaign Measurement, Social Listening and Social Intelligence.



OD

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Mar 2013 - Dec 2013

  Sheffield, United Kingdom At Content On Demand I head up the social media offerings, delivering retainer and campaign based projects across all social platforms. I work with businesses and organisations, from start up to established, to assess and strategise how social can further conversation between their brand and their customers and ultimately increase sales of the product or service. I am involved directly with clients throughout the whole process which includes proposal, social insights, strategy, KPIs… Show more At Content On Demand I head up the social media offerings, delivering retainer and campaign based projects across all social platforms. I work with businesses and organisations, from start up to established, to assess and strategise how social can further conversation between their brand and their customers and ultimately increase sales of the product or service. I am involved directly with clients throughout the whole process which includes proposal, social insights, strategy, KPIs, promotion budget, content planning, best practice, escalation, delivery, reporting and evaluation. All stages are analysed to manage client expectation. I have experience in a wide variety of industries from FMCG to health, housing, pharmaceutical and travel. My writing style and tone of voice is adapted to suit client audience base and reflect brand personality. As well as handling social media clients I also write weekly industry blogs and health articles. I work closely with our creative team to produce content for video, animation and infographic campaigns. Content On Demand work directly with brands and indirectly via creative and digital agencies. We are content partners of Legend\engage, a virtual agency that offers brands, businesses and individuals a one-stop solution for their social media, brand communications and digital marketing needs. Show less



Postcode Gazette

• News and Social Media Coordinator

  • Oct 2012 - Feb 2013

  Sheffield, United Kingdom PostcodeGazette is the UK’s most ambitious attempt to create a viable business out of hyper-local news delivering community-orientated content via online and smartphone outlets. I work closely with an editorial team to recruit, train and nuture a large team of local publishers who submit stories from across South Yorkshire. I then use social media to maximise the potential reach of the content. The social media campaigns I have launched on Twitter and Facebook have attracted… Show more PostcodeGazette is the UK’s most ambitious attempt to create a viable business out of hyper-local news delivering community-orientated content via online and smartphone outlets. I work closely with an editorial team to recruit, train and nuture a large team of local publishers who submit stories from across South Yorkshire. I then use social media to maximise the potential reach of the content. The social media campaigns I have launched on Twitter and Facebook have attracted thousands of new visitors to the site as well as encouraging interaction and community response to issues that are often left without coverage. The role also includes writing and sourcing news and features ranging from hyper-local to breaking pieces often dealing with sensitive, political and public service issues. Since joining the business in the launching stage I have enhanced my digital journalism skills and moved the company forward in a crucial phase of social media. I have developed an extensive book of contacts throughout my time at Postcode Gazette.

• Local Publisher, Social Media and Recruitment Officer

  • Dec 2010 - Oct 2012

  Sheffield, United Kingdom A brand new social media outlet being launched in Sheffield by London based Wozzon Ltd as part of the Science Navigation group. A hyper-local, community focussed news service that is postcode specific, bringing local daily news to local people. Writers are always wanted so get in touch if you are living in Sheffield and enjoy writing.



Sheffield International Venues

• Receptionist

  • Jan 2004 - May 2012

  Employer: Jean Holroyd, Sheffield International Venues. Training Involved: Cash handling, disability awareness, health and safety, dealing with difficult customers, team building and customer care.



City Socialising

• Sheffield Manager

  • Jun 2011 - Dec 2011

  Sheffield, United Kingdom Managing hosts, recruiting members, organising events and ensuring professionals in Sheffield have a varied and exciting programme of events which makes meeting new people in the city more comfortable and exciting!



Muddy Faces

• Finance and Sales Assistant

  • May 2010 - Oct 2011

  Management of companies sales and purchasing accounts Budget management Processing Sales Debt collection Customer Correspondance



STOP THE TRAFFIK

• Volunteer

  • Jun 2010 - Apr 2011

  Volunteering for the human traffiking charity campaigning to spread the knowledge about the issues that affect many individuals on our doorstep.



University of Lincoln

• United Kingdom
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Sep 2007 - Aug 2009