Experience

Forrester

• United States
• Research Services
• 700 & Above Employee

• Strategic Partner to Technology Marketing Executives

  • Sep 2019 - Present

  Forrester provides top marketers of B2B tech solutions with the insights and tools to win in an ever-changing, highly competitive industry. Forrester provides top marketers of B2B tech solutions with the insights and tools to win in an ever-changing, highly competitive industry.



Competiscan

• United States
• Market Research
• 1 - 100 Employee

• Senior Director of Business Development

  • 2016 - 2019

  Competiscan is a full-service, one-of-a-kind competitive intelligence marketing research firm that enables clients from various industries (Insurance, Financial Services, Travel & Leisure, Retail and Auto) to track and analyze their competitors' Direct Mail, E-mail, Print, Digital and Social Media campaigns/strategies. Responsibilities and Experience Include: • Developing new business relationships with C-suite, VP and Director level marketing executives through customized consultations, using Competiscan tools to uncover threats and opportunities within each client's competitive landscape. • Showcasing to prospective clients the lucrative strategic advantage Competiscan offers via unique insights into the critical (and often subtle) communication and product trends shaping their industries. • Generating new revenue streams by expanding the application of Competiscan's product offering into new verticals. • Building a positive, collaborative and competitive team environment within Competiscan. Show less



Hubbard Broadcasting, Inc.

• United States
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Senior Account Manager - Radio, Event and Digital Media

  • 2007 - 2016

  Hubbard Interactive is at the forefront of technology and a leader in broadcast, event and digital advertising. Hubbard Chicago owns three radio properties, WSHE, WTMX and WDRV, and 2060 Digital, a digital marketing agency offering a plethora of digital advertising solutions. Responsibilities and Experience Include: • Providing strategic marketing solutions for key accounts that delivered optimized, high-performing campaigns customized to each client's unique business needs and challenges. • Developing relationships with new business accounts in the B2B and B2C spaces. • Consulting directly with business owners, corporate executives, marketing directors, and advertising agencies across the entertainment, healthcare, retail, service, auto, housing, education, and broadcast industries. • Conducting client needs analyses to identifying key marketing and business challenges. • Developing and presenting strategic marketing plans that deliver maximal ROI. • Ensuring client satisfaction by leading a team of 10-15 individuals from various departments in the successful execution of advertising programs. • Current product and service solutions include: radio, event, website development, website re-targeting, SEO, SEM, PPC, social media management, e-mail targeting, mobile optimization, outreach display, and video marketing. • Providing clients with insight into their respective industries' marketing trends, competitive landscapes and consumer profiles via ongoing research and consultative support. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • 2005 - 2007

  DDB Chicago is a full-service advertising agency with a team of 300 hundred people offering clients in-house capabilities ranging from strategic planning, research and analytics, account and project management, to creative services including ideation, design and production across all forms of media. Responsibilities and Experience Include: • Establishing marketing goals for LensCrafters client, representing $10 MM in annual billing. • Developing strong interpersonal relationships with clients in order to effectively sell-in creative concepts and campaigns. • Leading and managing creative and production teams in providing on-strategy, on-budget and on-schedule advertising solutions for print, radio and TV media campaigns. Show less



Noble

• United States
• Advertising Services
• 300 - 400 Employee

• Account Manager

  • 2003 - 2005

  Noble Communications is a full-service advertising and media services agency, specializing in the Food, Consumer Packaged Goods and Travel industries. Responsibilities and Experience Include: • Creating brand, advertising and marketing strategies in print, television and direct mail media for Gerber Products Company, representing $3.6 MM in annual billings, and Ingersoll-Rand Security & Safety, representing $13 MM in annual billing. • Managing client relationship and internal team processes to deliver effective and efficient advertising campaigns. Show less