Rebrand Senior Project Manager

• Jul 2022 - Present

Directing rebrand projects for clients; managing complex multi-disciplinary rebrand programmes to ensure successful implementation of new or adjusted branding across all touchpoints and channels. Directing rebrand projects for clients; managing complex multi-disciplinary rebrand programmes to ensure successful implementation of new or adjusted branding across all touchpoints and channels.

Brand and Content Lead

• Jul 2021 - Jul 2022

Responsible for establishing a brand and content team, function and supporting processes. - Managed new brand and content function, designing processes for outlining campaigns, developing content, commissioning creatives, and facilitating stakeholder and brand sign off - Directed creative application of five recently launched brands to drive impact and recognition - Oversaw and delivered brand projects including animation and videography, developing audience insights and brand evaluation, and building on brand guidelines to articulate visual identity, graphic devices and creative approach for all touchpoints and channels Show less

Head of Brand and Production

• Jan 2020 - Jun 2021

Responsible for building a brand and production function for the business, implementing processes for the development, distribution and management of content, developing brand guidelines and rebranding all existing assets, and working with designers, content writers, and developers to produce brand marketing campaigns, ads, social media content, website, print and branded materials. - Rebranded all existing collateral, auditing everything across the business to deliver a new creative supported by engaging, brand-compliant copy targeted per client segment - Liaised with sales, account management, product and HR teams to scope and deliver a full suite of new branded collateral for prospects, clients, candidates, and employees - Developed comprehensive brand guidelines to articulate the new brand identity and incorporate illustrative style and graphic devices to drive brand evolution and recognition - Managed the rollout of a corporate Tone of Voice to formalise editorial and communication style and ensure consistency across all channels - Implemented regular brand campaigns to clients and prospects to highlight product benefits, value, and new features to drive sales and improve retention - Designed business-wide processes for internal stakeholders to brief projects to enable efficient development, production, storage and distribution of content and brand assets - Refreshed all client communications from a design, copy and customer journey perspective - Oversaw content writing function for all outbound content marketing and lead generation - Worked with developers to create new content pages, styles, and functions for the website, ensuring the design best represented the visual identity of the brand Show less

Content and Editorial Brand Lead

• Jun 2019 - Jan 2020

Responsible for content creation, editorial management, brand implementation and consistency, customer communications, content delivery across owned channels, overseeing print and video production, and line managing a team of Copywriters and Brand Executives.Instrumental in the successful development, implementation, and launch of the new Shell Energy brand in March 2019, with a responsibility for all copy and editorial content; overseeing the content review and rebrand of thousands of existing assets, and the production of new collateral and branded assets created within the strict parameters of the overarching Shell brand.- Established robust processes for copy development, review, proofing, and sign off with key internal and wider Shell stakeholders- Approved all copy produced by the Content Team to ensure accuracy, regulatory compliance, and consistently high quality of editorial output- Owned the Shell Energy tone of voice and editorial style guide- Directed the workflow and priority status of all briefs submitted by the business to the Brand Team and managed these from briefing through copy, sign off, and into design- Worked in collaboration with Brand Team colleagues to develop a business-wide initiative to deliver internal brand workshops embedding the Shell Energy brand and driving an understanding of its value and the importance of maintaining its integrity- Implemented cyclical reviews of all customer-facing content on owned and partner channels for ongoing accuracy of information and editorial quality and consistency Show less

Marketing Communications and Brand Manager

• Nov 2017 - May 2019

Marketing and Communications Manager

• Jan 2017 - Oct 2017

Responsible for brand engagement, content planning, production and publication of biannual Journal, development of a new website, publicity campaigns, member communications, marketing collateral, social media channels, press releases, conference planning, and line managing Marketing and Communications Executive. Responsible for brand engagement, content planning, production and publication of biannual Journal, development of a new website, publicity campaigns, member communications, marketing collateral, social media channels, press releases, conference planning, and line managing Marketing and Communications Executive.

Senior Marketing Executive

• Jan 2013 - Jan 2017

Responsible for publishing and production, subscription platform, digital development, website management, marketing communications, and line managing Publishing and Marketing Assistants. Key achievements - Successful transition of business model from print publications only to an online subscription service and new e-commerce website; leading the project on content, functionality, and design, and working closely with new publishing partner to launch both platforms to deadline - Effective delivery of an in-house publishing function; implementing a content management system for the full catalogue of existing titles, and developing processes to handle new titles from draft through to publication in multiple formats and languages - Project management of three new corporate websites; designing site map and user journey, categorising copy, briefing contributors, setting deadlines, collating content, copywriting, copyediting, and proofreading, working on SEO, stocking the sites, and maintaining them after launch Key responsibilities - Maintained a full publishing programme scheduling work required and deadlines for all forthcoming titles; a catalogue of 200 publications in total - Managed production for all new titles from draft through editorial, translation, design, and typesetting, liaising closely with suppliers from designers to translation and publishing houses - Selected and liaised with suppliers for copywriting, design, editorial, typesetting, and print services; building relationships, negotiating quotes, and troubleshooting any issues - Worked across the full spectrum of marketing disciplines to communicate with customers, reach emerging markets, generate leads, launch new products, deliver growth, and achieve business objectives; designing HTML emails, writing social media posts, delivering regular webinars, creating banner ads and collaterals using Photoshop and InDesign, writing press releases, and arranging telemarketing Show less

Olympic Torch Relay Coordinator

• May 2011 - Nov 2012

Responsible for the Olympic Torch Relay event in Norwich; coordinating local culture and arts projects, community engagement, media partnerships, marketing the event, and fundraising. - Wrote comprehensive plans for marketing, community engagement, and event management, as well as an evaluation report of the event’s social, economic, and cultural success - Developed event booklet; flat-planning, securing advertising, and sourcing printer - Produced all web content; copywriting, designing webpages, creating an interactive route map, and implementing the first social media marketing for Norwich City Council events - Wrote and submitted two successful applications to Arts Council England for £10,000 Grants for the Arts awards towards a large scale 3D video projection and a cedar tree sculpture - Commissioned local content for the Torch Relay evening stage show; writing the brief, overseeing the shortlisting process, securing £20k funding, and working on the successful application for Inspire Mark status for the project - Established a Creative Communities Consortium to produce 8 projects supporting the Torch Relay, and engaged local cultural, sporting and arts organisations to develop partnerships - Managed media briefings for local and national press, and responded to press enquiries - Liaised closely with partner organisations including LOCOG, sponsors, and local authorities - Monitored and advised on the use of the London2012 brand and logos Show less