Senior Art Director

• May 2023 - Present

Creative Consultant

• Nov 2022 - May 2023

Art Director

• Jul 2021 - Nov 2022

Conceptualize, develop, and execute seasonal campaigns and monthly collections while elevating the brand across all touch points. Oversee cross-platform digital marketing assets from concept to completion within an agile design process and culture. Growing the creative team while creating a new process and workflow with brand marketing teams to enable efficiencies and brand alignment. Collaborate across functions to deliver upon business strategies and goals. Conceptualize, develop, and execute seasonal campaigns and monthly collections while elevating the brand across all touch points. Oversee cross-platform digital marketing assets from concept to completion within an agile design process and culture. Growing the creative team while creating a new process and workflow with brand marketing teams to enable efficiencies and brand alignment. Collaborate across functions to deliver upon business strategies and goals.

Art Director

• Jan 2021 - Jul 2021

Art Director

• Jan 2021 - Jul 2021

Art Director: Joie, Equipment & Current/Elliott

• Aug 2019 - Jan 2021

Associate Art Director, Joie

• Jan 2018 - Jul 2019

Responsible for consistently providing on-brand creative solutions with a high attention to detail. This role demonstrates a strong understanding of art direction, graphic design, social media and digital marketing and their relationships to building and enhancing the Joie brand. Working in a variety of mediums – including but not limited to, photoshoots, web design, email marketing, social media, promotions, and print and packaging, while partnering with functions across the business including Brand Communications, E-Commerce, Marketing, Social Media, PR & Design departments. Key Responsibilities including, but not limited to:• Manage & design all creative on Joie.com • Concept & design content for all Joie email marketing campaigns (4/week)• Concept, direct & design all assets for monthly Sunday Girl campaign• Design all digital & social media campaigns• Design all retail visuals (in store signage, window decals, barricades, etc.) Show less

Senior Graphic Designer, Joie

• Nov 2012 - Jan 2018

Communicate the brand aesthetic as conceptualized into all creative materials and manage all aspects of graphic design as it relates to marketing. Role includes collaborating with the creative team and internal account teams to develop creative solutions and translate them through a variety of channels. Oversee the design and well function of the website and shoot promotional still life for weekly newsletters and social media channels.• Strong eye for layout, typography and current design trends. • Extensive retouching of photos - maintain all photo content in web RGB, and print CMYK. • Allocate images for vendors and sales requests for press/sales purposes. • Layout and design printed collateral such as catalogs, brochures, look books, event invitations and direct mail.• Layout and design web based collateral such as website homepage, e-mail blasts, blog posts and other web graphics.• Design magazine advertisements according to specifications. • POP's, GWP's and retail packaging concepts. • Press Release and Press Kits layouts. • Assist and direct photo shoots for e-mail collateral. Show less

Graphic Designer

• Apr 2010 - Sep 2012

Produced and designed corporate graphic related advertising materials, such as print and outdoor advertising, campaign lookbooks, and promotional materials such as mailers and various catalogs. • Design prototypes according to corporate advertising schedule for print and outdoor. • Review all prototypes with Art Director before submitting to Creative Director for final approval. • Work with outside vendors on various projects. Attending press checks when necessary. • Follow through until project is completed. Provide advertising/graphic design assistance in key areas of corporate, such as brochures, collateral, logos, etc. Strong emphasis in advertising/graphic design support to Product and International Licensing, Visual Merchandising, Retail Development and Public Relations, as well as to other departments of GUESS. • Assemble seasonal advertising inventory and guidelines, after reviewed with the Art Director and Creative Director. • Fulfill numerous graphic design requests from different areas of the company, in a timely manner. • Review print and outdoor submissions from Product Licensees and International partners, to ensure quality control and consistency with what we are doing domestically. Project Management • Research and investigate competitor advertising (i.e. scouting outdoor advertising, store displays, etc.) • Research new graphic design trends, including packaging. • Work independently on projects, taking full ownership of the design, implementation, and the end product of the project. Show less

Graphic Designer and Project Coordinator

• May 2008 - Aug 2010

• Created, designed and edited print marketing media for the Hilton Worldwide corporate account. • Coordinated printing and ensured the delivery of advertising media to the demanding customers of Hilton Worldwide. • Created, designed and edited print marketing media for the Hilton Worldwide corporate account. • Coordinated printing and ensured the delivery of advertising media to the demanding customers of Hilton Worldwide.