Caroline Martin

Marketing Manager at ProNvest, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • American Sign Language Limited working proficiency
  • German Limited working proficiency
Skills

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Bailey (Gannett) DeCamillis

Caroline Martin reported to me as the Director of Public Relations during our time serving on CU Boulder's Public Relations Student Society of America chapter. She is responsible for writing the monthly newsletter, creating captivating flyers and designs, and helping to make executive decisions. Caroline is skilled in writing, creation, and design. She brings a positive attitude, zealous energy, and a hardworking attitude to everything she does.

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Credentials

  • Inbound Marketing
    HubSpot
    Apr, 2022
    - Nov, 2024

Experience

  • ProNvest, Inc.
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2022 - Present

      - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics - Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. - Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels - Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support - Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Show less

  • Future Capital
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2022 - Present

      - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics - Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. - Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels - Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support - Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Show less

  • Children's Hospital Colorado Foundation
    • United States
    • Fundraising
    • 1 - 100 Employee
    • Senior Marketing Communications Coordinator
      • Jan 2022 - Mar 2022

      - Executed project management for Marketing Communications team helping to assign projects, translating project needs, and establishing project timelines.- Lead and facilitated over 600 full project cycles.- Supported revenue growth and maintain strong donor retention rates for Children’s Hospital Colorado Foundation.- Managed Foundation Ambassador Program.- Successfully increased Mighty Millions Raffle revenue by 68% over two years.- Facilitated the Mighty Millions Raffle program by maintaining project timelines, managing brand standards, and coordinating Ambassador participation while working with S.O. Asher to ensure compliance with the Secretary of State. - Assisted with public relations efforts by writing pitches, contacting media, and staffing media events.- Managed employee giving, medical staff giving, and general internal communications by creating schedules, writing content, and routing content to internal and hospital partners. Show less

    • Marketing Communications Coordinator
      • Nov 2019 - Jan 2022

      - Served as the primary contact for internal clients for all Community Partner, Third Party, and Signature events including Radiothon, The Wine Event, Courage Classic, Children's Classic, and Gala.- Managed funding priorities for the Pediatric Mental Health Institute by working alongside hospital and foundation partners to create relevant and engaging content.

  • Fathom Events
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2019 - Nov 2019

      - Facilitated creative development process including writing creative briefs, monitoring deadlines, proofing and providing valuable messaging input- Responsible for routing all creative assets, spec information and comp passes to clients and vendors- Assisted with Fathom marketing campaign development, including managing client and vendor relationships- Helped organize on-site organizations and various logistical elements of event marketing campaigns - Created and maintained marketing plans and calendars and ensure activities are executed in a timely manner - Brainstormed new and innovative marketing tactics for ever-changing event lineup - Handled general marketing administrative responsibilities such as maintaining files, agendas, and recaps - Monitored client and partner social media channels for related posts - Assisted team with collateral materials creation and production Show less

    • Public Relations Specialist
      • Aug 2018 - Dec 2018

      Contract Position- Pitched events to regional outlets in top DMAs, connecting with press to administer passes, vetting new outlets for press access- Drafted press releases averaging over 2,000 hits per release, scheduling press releases over Cision and PR Newswire, building out press kits with relevant assets- Maintained consistent professional communication with clients, agencies, and internal parties- Wrote and edited content including drafting bi-monthly newsletter, talent talking points, executive talking points and briefing documents for interviews- Completed administrative tasks including scheduling calls, uploading content to YouTube, updating event budgets, and completing invoices Show less

  • United Airlines
    • United States
    • Airlines and Aviation
    • 700 & Above Employee
    • Business Development Representative
      • Aug 2017 - May 2018

      - Identified new revenue opportunities through athletic departments, student organizations, university administrators, faculty and staff - Built and enforced brand awareness of United - Increased MileagePlus memberships by 5% in market - Assisted sales team with new market activities - Identified new revenue opportunities through athletic departments, student organizations, university administrators, faculty and staff - Built and enforced brand awareness of United - Increased MileagePlus memberships by 5% in market - Assisted sales team with new market activities

  • Emergency Family Assistance Association (EFAA)
    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Development and Communication Assistant
      • Dec 2015 - Oct 2017

      - Assisted with the planning, preparation, execution and wrap up of EFAA’s annual gala raising over $300,000- Provided support for community development opportunities including outreach and third-party events- Provided admin support with database entry in Raiser’s Edge, year-end appeals support and donor thank you support- Assisted with planning, preparation and execution of Volunteer Recognition efforts & events

    • Basic Needs Assistant
      • May 2015 - Dec 2015

      - Input client data such a demographics and needs in ETO database- Analyzed data from ETO database- Completed weekly evaluations of client data

    • Volunteer Coordinator
      • Oct 2014 - May 2015

      - Coordinated schedules for 300+ volunteers (orientations and meetings)- Assisted in food bank with client walk-throughs, restocking, and cleaning

  • Gamma Phi Beta International Sorority
    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • House Manager
      • Dec 2015 - Dec 2016

      - Decreased total expenses for the house by 72% - Created and implemented a crisis communication plan - Liaison between AHC board and members - Decreased total expenses for the house by 72% - Created and implemented a crisis communication plan - Liaison between AHC board and members

  • YMCA of Metro Denver
    • United States
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Summer Program Unit Leader
      • May 2016 - Aug 2016

      - Responsible for assisting the delivery of the program which included behavior management and safety of the program participants. - Delivered professional engagement of youth and relationship building skills to create a welcoming environment at the YMCA. - Lead and mentored staff to follow schedules and provided tools for successful youth interaction. - Responsible for assisting the delivery of the program which included behavior management and safety of the program participants. - Delivered professional engagement of youth and relationship building skills to create a welcoming environment at the YMCA. - Lead and mentored staff to follow schedules and provided tools for successful youth interaction.

  • Colorado Athletic Club
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Child Care
      • May 2015 - Dec 2015

      Provided activities such as crafts, games, group work. Interacted with parents and answered questions. Provided activities such as crafts, games, group work. Interacted with parents and answered questions.

  • Bed Bath & Beyond
    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • May 2015 - Aug 2015

      Customer assistance with finding products. Cashier assistance when necessary. Customer assistance with finding products. Cashier assistance when necessary.

  • Lil Riccis Ny Pizza
    • United States
    • Restaurants
    • 1 - 100 Employee
    • Hostess
      • Dec 2013 - Aug 2014

      Answered phone calls for orders and inquires. Delivery driver to local businesses and homes. Answered phone calls for orders and inquires. Delivery driver to local businesses and homes.

  • South Suburban Parks and Recreation
    • United States
    • Recreational Facilities
    • 200 - 300 Employee
    • Ride Attendant, Birthday Party Host
      • Mar 2012 - Dec 2013

      Ride Attendant: - Supervision and assistance with ride technicalities. - Helped customers with games such as ticketing and repair. Birthday Party Host: - Filed paperwork for previous and upcoming birthday parties. - Scheduled parties for families. - Copied paperwork for families to take home. Ride Attendant: - Supervision and assistance with ride technicalities. - Helped customers with games such as ticketing and repair. Birthday Party Host: - Filed paperwork for previous and upcoming birthday parties. - Scheduled parties for families. - Copied paperwork for families to take home.

Education

  • University of Colorado Boulder
    Strategic Communication, Public Relations, Advertising, and Applied Communication
  • University of Wollongong
    Multiple Disciplines

Community

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