Caroline DSouza
Director at Firebrand Digital- Claim this Profile
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Bio
Susannah Singh
Caroline's years of experience are clear in her understanding of customers, her ability to manage stakeholders and the way she boils down complex issues into simple concepts. But if I had to describe Caroline in one word, it would be: wise. I worked with Caroline at amaysim for almost a year in the Digital Products team. During that time, Caroline was an incredible mentor. She always inspired me to view things from a different perspective and get to the heart of an issue - which is why I called her "Yoda". She is an articulate champion of CX and a natural problem solver. She has an incredible memory for detail. All of these skills made her highly valued for her insights and solutions at amaysim. I always appreciated that she made time for everyone, including myself, as her feedback was always invaluable. Caroline's work was also of the highest standard and really embodied the company's values of agility, simplicity, empathy and honesty. She was always research-led and future-focussed. Caroline is also a genuinely kind person and I really enjoyed working with her. Any company would be lucky to have her and I hope we work together again someday.
Susannah Singh
Caroline's years of experience are clear in her understanding of customers, her ability to manage stakeholders and the way she boils down complex issues into simple concepts. But if I had to describe Caroline in one word, it would be: wise. I worked with Caroline at amaysim for almost a year in the Digital Products team. During that time, Caroline was an incredible mentor. She always inspired me to view things from a different perspective and get to the heart of an issue - which is why I called her "Yoda". She is an articulate champion of CX and a natural problem solver. She has an incredible memory for detail. All of these skills made her highly valued for her insights and solutions at amaysim. I always appreciated that she made time for everyone, including myself, as her feedback was always invaluable. Caroline's work was also of the highest standard and really embodied the company's values of agility, simplicity, empathy and honesty. She was always research-led and future-focussed. Caroline is also a genuinely kind person and I really enjoyed working with her. Any company would be lucky to have her and I hope we work together again someday.
Susannah Singh
Caroline's years of experience are clear in her understanding of customers, her ability to manage stakeholders and the way she boils down complex issues into simple concepts. But if I had to describe Caroline in one word, it would be: wise. I worked with Caroline at amaysim for almost a year in the Digital Products team. During that time, Caroline was an incredible mentor. She always inspired me to view things from a different perspective and get to the heart of an issue - which is why I called her "Yoda". She is an articulate champion of CX and a natural problem solver. She has an incredible memory for detail. All of these skills made her highly valued for her insights and solutions at amaysim. I always appreciated that she made time for everyone, including myself, as her feedback was always invaluable. Caroline's work was also of the highest standard and really embodied the company's values of agility, simplicity, empathy and honesty. She was always research-led and future-focussed. Caroline is also a genuinely kind person and I really enjoyed working with her. Any company would be lucky to have her and I hope we work together again someday.
Susannah Singh
Caroline's years of experience are clear in her understanding of customers, her ability to manage stakeholders and the way she boils down complex issues into simple concepts. But if I had to describe Caroline in one word, it would be: wise. I worked with Caroline at amaysim for almost a year in the Digital Products team. During that time, Caroline was an incredible mentor. She always inspired me to view things from a different perspective and get to the heart of an issue - which is why I called her "Yoda". She is an articulate champion of CX and a natural problem solver. She has an incredible memory for detail. All of these skills made her highly valued for her insights and solutions at amaysim. I always appreciated that she made time for everyone, including myself, as her feedback was always invaluable. Caroline's work was also of the highest standard and really embodied the company's values of agility, simplicity, empathy and honesty. She was always research-led and future-focussed. Caroline is also a genuinely kind person and I really enjoyed working with her. Any company would be lucky to have her and I hope we work together again someday.
Experience
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Firebrand Digital
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Australia
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Marketing Services
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1 - 100 Employee
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Director
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Oct 2018 - Present
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amaysim
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Australia
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Telecommunications
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100 - 200 Employee
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UX Lead
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Oct 2014 - Jun 2018
Championed user-centred design practices at amaysim, working with product managers, developers and the marketing team to create a culture of iterative evidence-based design. Introduced tools and processes to facilitate early and frequent validation of concepts with end users. Promoted cross-functional collaboration through design workshops and story mapping sessions to build a shared understanding. Successfully overhauled the experience on the amaysim website & mobile apps, and led the design of digital experiences for new business verticals like broadband and energy. Led a growing UX team, helping shape amaysim’s CX strategy, creating coherent experiences for more than a million customers across business verticals, and mentoring and managing resources across projects.
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UX Consultant
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Aug 2012 - Sep 2014
Collaborated remotely with local and international business owners to review, redesign and guide the development of a range of digital products, including websites, games, mobile apps and desktop apps. Delivered quality UX services on 15+ projects for start-ups and small businesses like Noon Academy, Webcare Solutions, Gift Directory, i-Possible and Koh Living, while completing a full-time Masters degree. Collaborated remotely with local and international business owners to review, redesign and guide the development of a range of digital products, including websites, games, mobile apps and desktop apps. Delivered quality UX services on 15+ projects for start-ups and small businesses like Noon Academy, Webcare Solutions, Gift Directory, i-Possible and Koh Living, while completing a full-time Masters degree.
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Indigo Consulting
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India
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IT Services and IT Consulting
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100 - 200 Employee
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Sr. User Experience Analyst
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Sep 2009 - Jun 2012
Practiced and honed UX research and design skills while working on projects for over 25 companies from a range of industries, including banking & finance, insurance, travel, telecommunications and automobiles. Delivered successful website redesigns, based on extensive user research and testing, for leading Indian financial institutions, including HDFC Bank, Axis Bank, HSBC India and Tata Capital. Completely overhauled the website for the Indian National Stock Exchange, conducting a comprehensive redesign of the information architecture and navigation to improve information access and findability for varied user groups. Won W3 awards for website redesigns for Abu Dhabi Commercial Bank and Asian Paints (mobile site).
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Human Factors International
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Sr. Human Factors Specialist
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Sep 2006 - Jun 2009
Supported UX activities for a number of US businesses, including Symantec and Chevron. Developed training modules and quantitative UX assessment tools for internal use. Created personas and scenarios, based on primary and secondary research, to guide teams during the software development life cycle. Supported UX activities for a number of US businesses, including Symantec and Chevron. Developed training modules and quantitative UX assessment tools for internal use. Created personas and scenarios, based on primary and secondary research, to guide teams during the software development life cycle.
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Education
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2013 - 2014
University of Technology, Sydney
Master of Arts (M.A.), Information and Knowledge Management -
2004 - 2006
University of Mumbai
M.A., Social Psychology -
2001 - 2004
Goa University
Bachelor of Arts (B.A.), Psychology
Community
