Experience

Managers en Mission - Management de transition & Réseau de managers de transition

• France
• Business Consulting and Services
• 100 - 200 Employee

• Interim Marketing Manager

  • Jun 2023 - Present

  Nantes, Pays de la Loire, France ➤ Define and implement the marketing strategy ➤ Lead transformation projects.



Conservatoire National des Arts et Métiers

• France
• Higher Education
• 700 & Above Employee

• Professor of B2B Marketing

  • Sep 2022 - Present

  Nantes and St-Nazaire (France) 3rd year Bachelor's degree in "Marketing and Sales" , 3rd year Bachelor's degree in "Management, Trade and Marketing"



Réseau des Grandes Ecoles Spécialisées (GES)

• France
• Higher Education
• 100 - 200 Employee

• Professor of Consumer Marketing

  • Sep 2021 - Present

  Teach Consumer Marketing to 3rd year Bachelor's degree in Marketing , Co lead the Consumer Marketing seminar for 3rd year Bachelor's degree in “Sales Management”



Collectif Marketing Digital Responsable

• Marketing Services

• Member of the Sustainable Digital Marketing Association

  • Sep 2021 - Present



Provia Consult

• France
• Business Consulting and Services
• 1 - 100 Employee

• Senior Marketing Consultant

  • Jan 2021 - Present

  France Help executives meet their stakeholders’ expectations for environmentally and socially responsible products / services. Revisit company’s offer and set new competitive advantages.



HEC Paris

• France
• Higher Education
• 700 & Above Employee

• Inspirational Leadership: Leading with Sense Spécialisation

  • Jan 2020 - Feb 2022

  "This new approach of leadership, taught to HEC MBA’s student and top executives, encourages relationships between people in spite of their differences of opinion and enables better team leadership." "This Specialization helps switch from a top-down leadership, with the emphasis on authority, to an open leadership based on trust and sense."



Cooperative Terrena

• France
• Farming
• 1 - 100 Employee

• B2B Marketing Manager

  • Sep 2018 - Jan 2020

  France ✔ Designed a quality label to sign sustainable productions for agro-food professionals. ✔ Created and launched global communication tools to promote “La Nouvelle Agriculture”. ✔ Drove a digital marketing project to provide content marketing to the OOH (out of Home) and Food Industry channels.

• Strategic Marketing Manager

  • May 2014 - Sep 2018

  France ✔ Branded a new sustainable consumer brand 𝘓𝘢 𝘕𝘰𝘶𝘷𝘦𝘭𝘭𝘦 𝘈𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦. ✔ Prepared for the launch of 50 new products by 3 subsidiaries in over 2500 super stores. Great sales performances. ✔ Organized the coming out event of Terrena at the “Paris International Agricultural Show” 135 farmers and agricultural experts welcomed an average of 4,500 visitors per day for 10 days on a 250 m2 2 stories booth. Strong qualitative contacts with major Key Accounts and KOL. Great… Show more ✔ Branded a new sustainable consumer brand 𝘓𝘢 𝘕𝘰𝘶𝘷𝘦𝘭𝘭𝘦 𝘈𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦. ✔ Prepared for the launch of 50 new products by 3 subsidiaries in over 2500 super stores. Great sales performances. ✔ Organized the coming out event of Terrena at the “Paris International Agricultural Show” 135 farmers and agricultural experts welcomed an average of 4,500 visitors per day for 10 days on a 250 m2 2 stories booth. Strong qualitative contacts with major Key Accounts and KOL. Great feedbacks with +95% highly satisfied participants. ✔ Delivered the first online digital tool to instantaneously provide the farming practices specific to a piece of meat scanned by the customer.



Conservatoire National des Arts et Métiers

• France
• Higher Education
• 700 & Above Employee

• Digital marketing - CNAM

  • Sep 2012 - Jun 2014

  Nantes, Pays de la Loire, France Graduated for ✔ DIGITAL MARKETING: e-marketing, e-business, inbound and content marketing ✔ PAID REFERENCING and DISPLAY - online advertising, display, Google Adwords, programmatic display ✔ E-COMMERCE - digital business strategy and business models, CRM, automation marketing, retargeting, customer management, social media ✔ COMMUNICATION and SOCIAL MEDIA– online advertising, digital media, media planning, multichannel marketing, global advertising, social networks management ✔… Show more Graduated for ✔ DIGITAL MARKETING: e-marketing, e-business, inbound and content marketing ✔ PAID REFERENCING and DISPLAY - online advertising, display, Google Adwords, programmatic display ✔ E-COMMERCE - digital business strategy and business models, CRM, automation marketing, retargeting, customer management, social media ✔ COMMUNICATION and SOCIAL MEDIA– online advertising, digital media, media planning, multichannel marketing, global advertising, social networks management ✔ DATA SCIENCE AND MARKET RESEARCH- Marketing intelligence, survey practices, data collection, IT project management, data processing, data management ✔ NATURAL REFERENCING (SEO) and BRAND CONTENT - Consumer behavior, e-reputation, Content marketing ✔ DIGITAL LEGAL FRAME: Intellectual property, protection of personal data Show less



AD'Missions - Portage salarial

• France
• Human Resources
• 1 - 100 Employee

• Marketing Consultant

  • 2009 - Apr 2014

  Nantes Area, France ➤ Advise medium-sized businesses on their value creation strategies. ➤ Main contributions: Marketing strategy & planning, Product and market development, Sales growth projects, new products ideation sessions.



Gastronome (Galliance)

• Marketing and R&D Executive

  • Jan 2007 - May 2008

  Nantes Area, France 2𝘯𝘥 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘍𝘳𝘦𝘯𝘤𝘩 𝘱𝘰𝘶𝘭𝘵𝘳𝘺-𝘣𝘢𝘴𝘦𝘥-𝘧𝘰𝘰𝘥 𝘤𝘰𝘮𝘱𝘢𝘯𝘺. 𝘙𝘦𝘷𝘦𝘯𝘶𝘦𝘴: 800 𝘔𝘪𝘰 €, 4.000 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴. Member of the executive team. ✔ Improved new products development strategy and operational delivery. ✔ Structured a B2B dedicated marketing department.



LAITA PGC

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Executive

  • Mar 2005 - Nov 2006

  Brest Area, France 5𝘵𝘩 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘥𝘢𝘪𝘳𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘪𝘯 𝘍𝘳𝘢𝘯𝘤𝘦. 𝘙𝘦𝘷𝘦𝘯𝘶𝘦𝘴: 1,5 𝘔𝘥 €, 1.950 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴. Member of the executive team. ✔ Increased profitability and volumes on a globally declining market. ✔ Expanded distribution and awareness of the « 𝙋𝙖𝙮𝙨𝙖𝙣 𝘽𝙧𝙚𝙩𝙤𝙣 » brand.



D Arts

• Founder and General Manager

  • 2003 - 2004

  Paris ✔ Built and delivered marketing products and services to well-known artists. ✔ Organized event (20 000 visitors). ✔ Created CRM to manage artists relationship with their public.



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Channel Marketing Manager

  • Feb 2002 - Jul 2003

  Issy les moulineaux, France ➤ Organize and monitor the channel marketing strategy for the French “imaging and printing” division (7000 resellers), following the merger with Compaq.



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Market Development Manager

  • 1997 - 2002

  Boulogne, France ✔ Developed the "All in One" market (printer + fax + copier + scanner) from 0,6M€ to a 35M$ business. ✔ Achieved by far the best country sales' increase within WW division (from 3600 units to 260.000 units / year). Associated with major profit growth.

• Product Manager

  • 1996 - 1997

  Boulogne-Billancourt Area, France ✔ Maintained HP’s leadership in the French scanner market, despite booming competition and an average market price decrease by 60%.

• Sales Admin. Manager

  • 1994 - 1996

  Les Ulis, France ➤ Manage Sales Administration for approx. half of the computer division, from order to collection.

• Big deals Specialist

  • 1992 - 1994

  Les Ulis, France ➤ Analyze financial and legal risks associated to the largest and most complex Unix projects for the Division's GM.

• Financial Analyst

  • Aug 1990 - Jul 1992

  San Diego, CA - USA ➤ Manage WW Marketing budgets and prices for the color printers division. ➤ Support WW marketing decisions with financial analysis. ✔Set up simulation tools such as the « Global Marketing Cost Enveloppe ».



HP France

• France
• IT Services and IT Consulting
• 200 - 300 Employee

• Legal accountant

  • Mar 1988 - Aug 1990

  Evry, France ➤ Manage French Accounting for the Sales entity (revenues 4500 Mio Frs, ie half of HP France). ➤ Forecast, monitor and report French activity-based taxes (Corporate Tax, Sales tax, Taxe Professionnelle, Organic …).