Caroline Dedenis

Communication Consultant at KEA European Affairs
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Contact Information
us****@****om
(386) 825-5501
Location
Brussels, Brussels Capital Region, Belgium, BE
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Elementary proficiency
  • Nederlands Limited working proficiency

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Experience

    • Belgium
    • Research
    • 1 - 100 Employee
    • Communication Consultant
      • May 2020 - Present

      KEA European Affairs is an international policy design research center specialised in culture and creative industries as well as sport.- Designing communication, dissemination and exploitation strategies for EU-funded projects in the field of culture- Coordinating communication activities for EU-funded projects in the field of culture- Designing printed and digital materials for projects (infographics, brochures, flyers, posters, event programmes)- Designing data visualizations for papers, articles and research reports

    • Communication Consultant
      • Apr 2019 - Apr 2020

    • Belgium
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Communication Officer
      • Apr 2018 - Mar 2019

      - Realizing a brand diagnostic: concept (re)definition (audience, needs, value proposition, positioning), competition survey, recommendations- Defining and implementing communications and content strategies- Managing projects: visual identity relift and website rebuild

    • Belgium
    • Events Services
    • 1 - 100 Employee
    • Marketing Communication Officer
      • Sep 2016 - Mar 2019

      - Defining and implementing communications and content strategies- Managing print, web and events campaigns- Managing the new CRM implementation and migration: contacts database, membership management, marcom campaigns, user interface

    • Belgium
    • Wholesale Building Materials
    • 700 & Above Employee
    • Marketing Communication Specialist Europe & CIS
      • Apr 2015 - Jul 2016

      - Managing the communication tools development for the rollout of new products & solutions from agency briefing to production follow up- Managing the packaging rebranding for Europe (ap. 100 designs): internal audit of the portfolio, competitive analysis, strategic recommendation, costs estimation- Coordinating the production and update of packaging designs from agency briefing to production follow up- Aligning the communication follow up accross the regions and improving the marcom processes

    • France
    • Design Services
    • 1 - 100 Employee
    • Junior Strategic Planner
      • May 2013 - Oct 2013

      Budgets: Haribo, Benenuts, BN, Intermarché, NestléProjects: identity, naming, packaging, trendwatching- Producing monitoring projects: market codes, brand platform, brand activation, brand content, customs and behaviours- Producing strategic recommendations and creative concepts to lead the creative studio- Developing the 2014 trendbook for the luxury and cosmetic industry (book + video)

    • France
    • Manufacturing
    • 700 & Above Employee
    • Junior Consultant - Market Research & Product Development
      • Oct 2012 - Mar 2013

      6-months professional partnership between Groupe Seb and Audencia School of management- Developing a cooking appliance for the Asian market- Producing an exploratory market study, an ethnological study, a user experience study, a technical process study; generating a concept; developing the concept; producing the prototype- Presenting the development stages to the marketing/sales team

    • France
    • Design Services
    • 1 - 100 Employee
    • Account Manager & Strategic Planning Assistant
      • Apr 2012 - Sep 2012

      Budgets: Nestlé, Darégal, Ingredia group, Cerebos, Fleury MichonProjects: identity, print, packaging, product design, consumer/user studies- Managing projects: taking the brief, managing the day-to-day connection between the client and the creative studio, following-up with the consumer studies sessions- Realising strategic recommendations, benchmark and trendwatching- Coordinating consumer studies (Consumer Needs®): producing the questionnaires, leading the face-to-face interviews, treating the data, formulating recommendations and design routes

    • France
    • Aviation and Aerospace Component Manufacturing
    • 1 - 100 Employee
    • Marketing Development Assistant
      • Sep 2010 - Sep 2011

      Diatex is a technical fabrics' manufacturer, apprenticeship programme- Developing the marketing department for the Composite Division: implementing, updating and following up communication tools (newsletter, catalog, visuals database)- Updating design identities, designing infographics, posters, application guidelines, editing pictures

    • France
    • Consumer Goods
    • 200 - 300 Employee
    • Product Designer Assistant
      • May 2009 - Jul 2009

      - Developing a range of staplers and punches for a French distribution brand- Making the mockups and prototypes of the range

Education

  • Audencia Business School
    Master's degree, Marketing Design & Creation
    2012 - 2013
  • IDRAC Business school
    Master's degree, Marketing and management - Major in innovation and launch of new products
    2010 - 2012
  • Pôle supérieur de design Villefontaine
    Associate's degree, Industrial and Product Design
    2007 - 2010

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