Caroline Dedenis
Communication Consultant at KEA European Affairs- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Espagnol Elementary proficiency
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Nederlands Limited working proficiency
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Bio
Experience
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KEA European Affairs
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Belgium
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Research
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1 - 100 Employee
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Communication Consultant
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May 2020 - Present
KEA European Affairs is an international policy design research center specialised in culture and creative industries as well as sport.- Designing communication, dissemination and exploitation strategies for EU-funded projects in the field of culture- Coordinating communication activities for EU-funded projects in the field of culture- Designing printed and digital materials for projects (infographics, brochures, flyers, posters, event programmes)- Designing data visualizations for papers, articles and research reports
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Communication Consultant
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Apr 2019 - Apr 2020
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Local Knowledge Belgium
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Belgium
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Business Consulting and Services
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1 - 100 Employee
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Marketing Communication Officer
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Apr 2018 - Mar 2019
- Realizing a brand diagnostic: concept (re)definition (audience, needs, value proposition, positioning), competition survey, recommendations- Defining and implementing communications and content strategies- Managing projects: visual identity relift and website rebuild
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Full Circle
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Belgium
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Events Services
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1 - 100 Employee
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Marketing Communication Officer
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Sep 2016 - Mar 2019
- Defining and implementing communications and content strategies- Managing print, web and events campaigns- Managing the new CRM implementation and migration: contacts database, membership management, marcom campaigns, user interface
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Knauf Insulation
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Belgium
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Wholesale Building Materials
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700 & Above Employee
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Marketing Communication Specialist Europe & CIS
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Apr 2015 - Jul 2016
- Managing the communication tools development for the rollout of new products & solutions from agency briefing to production follow up- Managing the packaging rebranding for Europe (ap. 100 designs): internal audit of the portfolio, competitive analysis, strategic recommendation, costs estimation- Coordinating the production and update of packaging designs from agency briefing to production follow up- Aligning the communication follow up accross the regions and improving the marcom processes
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Logic Design
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France
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Design Services
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1 - 100 Employee
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Junior Strategic Planner
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May 2013 - Oct 2013
Budgets: Haribo, Benenuts, BN, Intermarché, NestléProjects: identity, naming, packaging, trendwatching- Producing monitoring projects: market codes, brand platform, brand activation, brand content, customs and behaviours- Producing strategic recommendations and creative concepts to lead the creative studio- Developing the 2014 trendbook for the luxury and cosmetic industry (book + video)
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Groupe SEB
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France
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Manufacturing
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700 & Above Employee
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Junior Consultant - Market Research & Product Development
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Oct 2012 - Mar 2013
6-months professional partnership between Groupe Seb and Audencia School of management- Developing a cooking appliance for the Asian market- Producing an exploratory market study, an ethnological study, a user experience study, a technical process study; generating a concept; developing the concept; producing the prototype- Presenting the development stages to the marketing/sales team
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Stream Line
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France
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Design Services
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1 - 100 Employee
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Account Manager & Strategic Planning Assistant
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Apr 2012 - Sep 2012
Budgets: Nestlé, Darégal, Ingredia group, Cerebos, Fleury MichonProjects: identity, print, packaging, product design, consumer/user studies- Managing projects: taking the brief, managing the day-to-day connection between the client and the creative studio, following-up with the consumer studies sessions- Realising strategic recommendations, benchmark and trendwatching- Coordinating consumer studies (Consumer Needs®): producing the questionnaires, leading the face-to-face interviews, treating the data, formulating recommendations and design routes
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DIATEX SAS
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France
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Aviation and Aerospace Component Manufacturing
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1 - 100 Employee
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Marketing Development Assistant
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Sep 2010 - Sep 2011
Diatex is a technical fabrics' manufacturer, apprenticeship programme- Developing the marketing department for the Composite Division: implementing, updating and following up communication tools (newsletter, catalog, visuals database)- Updating design identities, designing infographics, posters, application guidelines, editing pictures
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Maped
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France
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Consumer Goods
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200 - 300 Employee
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Product Designer Assistant
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May 2009 - Jul 2009
- Developing a range of staplers and punches for a French distribution brand- Making the mockups and prototypes of the range
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Education
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Audencia Business School
Master's degree, Marketing Design & Creation -
IDRAC Business school
Master's degree, Marketing and management - Major in innovation and launch of new products -
Pôle supérieur de design Villefontaine
Associate's degree, Industrial and Product Design