Experience

PARANTAGA

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• E-business Advisor & COO

  • Mar 2021 - Present

  Parantaga est une marque de compléments alimentaires 100% naturels développés en collaboration avec des experts naturopathes et diététiciens, et conçues pour cibler diverses problématiques de beauté et de bien-être. Parantaga est une marque de compléments alimentaires 100% naturels développés en collaboration avec des experts naturopathes et diététiciens, et conçues pour cibler diverses problématiques de beauté et de bien-être.



Caroline Cros Consulting

• Consultante RP / Influence / Social Media

  • Nov 2019 - Present

  Accompagnement grands comptes et DNVB : Laboratoires UPSA (lancement de marque), Roc Skincare (lancement gamme au rétinol), Milky Beauty (creation de marque DNVB), gestion de talents & influence (Malika Menard), opération Andorra Winter Guest (célébrités & influence) … Accompagnement grands comptes et DNVB : Laboratoires UPSA (lancement de marque), Roc Skincare (lancement gamme au rétinol), Milky Beauty (creation de marque DNVB), gestion de talents & influence (Malika Menard), opération Andorra Winter Guest (célébrités & influence) …



Pulsar Media

• Information Services

• Consultante senior RP & Communication stratégique - Finance / Éducation / Immobilier

  • Mar 2023 - Jul 2023

  Pulsar Media acts as your trusted advisor in times of growth, or in times of hardship. Providing expert media relations services and clever storytelling, offering counsel, strategy and content to grow and protect a business. www.pulsar-media.ch Pulsar Media acts as your trusted advisor in times of growth, or in times of hardship. Providing expert media relations services and clever storytelling, offering counsel, strategy and content to grow and protect a business. www.pulsar-media.ch



RoC Skincare

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Consultante Relations presse France

  • Aug 2020 - Feb 2021

  Accompagnement RP relancement de la marque RoC Skincare en France et lancement d’une nouvelle gamme de produits. Accompagnement RP relancement de la marque RoC Skincare en France et lancement d’une nouvelle gamme de produits.



KIKO MILANO

• Italy
• Cosmetics
• 700 & Above Employee

• Marketing and Communication Coordinator France & Benelux

  • May 2018 - Nov 2019

  - Manage the digital PR budget FR & Benelux- Develop the influence / digital PR strategy FR & Benelux- CRM: launch the VIP program in Belgium- Event coordinator: Press Day, key launches and in-store activities - Partnerships: Paris Fashion Week (Rochas, Mazarine, AfterHomeWorkParis...)- Benchmarking, local market beauty trends analysis, KPI reports - E-commerce: manage the content strategy for all the french e-commerce supports

• Global Communication & Marketing - London, UK

  • Apr 2019 - Sep 2019

  - Develop the UK Marketing plan - Manage UK PR Budget - Manage PR & Marketing activations/events in the UK - Liase with agencies- Market SPOC for Social Media, E-commerce and CRM - London Fashion Week Collaboration - Develop UK influencers plans

• Social Media & Digital PR specialist

  • Feb 2017 - Apr 2018

  - Brand content strategy and Social Media editorial plan aligned with marketing targets (product launch, advertising campaign)- Community Management- Social Media Shooting coordinator liaise with the agency - Digital PR and Influence marketing strategy



Marie Claire

• Book and Periodical Publishing
• 300 - 400 Employee

• Journalist (Freelance)

  • Oct 2015 - Jun 2016

  Journalist/Contributor Journalist/Contributor


TUI
• Germany
• Travel Arrangements
• 700 & Above Employee
• Freelance Journalist, Web Content Editor, Translator & SEO

  • Jan 2012 - Jan 2015

Groupe TF1
• France
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Journaliste Web My TF1 News

  • Mar 2013 - Jan 2014


Peexeo - Agence de Communication Digitale

• France
• Advertising Services
• 1 - 100 Employee

• COFOUNDER & ASSOCIATE DIRECTOR

  • Jun 2009 - Nov 2012

  • Creating a web digital agency and managing a team of 5 FTE • Acquiring key global customers such as Zilli, BCBG Maxazria, Sony and Quicksilver • Building and executing global strategy, storytelling, brand identity, e-reputation strategy • Managing global digital & communication 360° projects • Creating a web digital agency and managing a team of 5 FTE • Acquiring key global customers such as Zilli, BCBG Maxazria, Sony and Quicksilver • Building and executing global strategy, storytelling, brand identity, e-reputation strategy • Managing global digital & communication 360° projects


RTS
• India
• E-Learning Providers
• VIDEO REPORTER JOURNALIST

  • May 2007 - Oct 2007

Radio France
• France
• Broadcast Media Production and Distribution
• 700 & Above Employee
• SPORT JOURNALIST ASSISTANT (TRAINING)

  • May 2006 - Aug 2006


Groupe Lafont Presse

• France
• Book and Periodical Publishing
• 1 - 100 Employee

• SPORT JOURNALIST ASSISTANT (TRAINING)

  • Jan 2006 - Mar 2006

  Mensuel LE FOOT SAINT-ETIENNE Actualité de l'AS SAINT-ETIENNE : Entretiens, enquêtes, confidences, portraits et scoops ... Mensuel LE FOOT SAINT-ETIENNE Actualité de l'AS SAINT-ETIENNE : Entretiens, enquêtes, confidences, portraits et scoops ...