Caroline Copsey
Head of Marketing & Direct Sales EMEA at Elvie- Claim this Profile
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Bio
Cherie Stedman
I have had the opportunity to work with Caroline both in Dyson and Elvie and thoroughly enjoyed every moment. Whether a multi billion dollar business or a start up, Caroline’s core values enable her drive 1) best in class marketing strategies 2) commercial acumen to underpin the business commercial plans and 3) true leadership of all the people she manages, mentors and supports. Caroline is a asset to an organisation and I hope I have the opportunity to work with her again in the future. I find her truly inspirational.
Gemma Gibbs
Super smart and highly strategic are the words that come to mind when I think of Caroline. I worked for, and then with, Caroline for over two years at Dyson where we collaborated on multiple projects including Dyson’s biggest ever global product launch, within the floorcare category. Caroline was an exceptional leader at Dyson; she treats everyone as an equal and recognises the individual role they play, leading by example and with a hands-off style that nurtures growth and accountability within her team. As a colleague, Caroline thrives as part of a high performing team. She demonstrates strong commercial acumen as well as a real passion for marketing and is highly adept at operating across functions and in exec forums. Fun, kind and thoughtful are just a few of her attributes as a person. I wouldn’t hesitate to recommend Caroline and hope we work together again in the future.
Cherie Stedman
I have had the opportunity to work with Caroline both in Dyson and Elvie and thoroughly enjoyed every moment. Whether a multi billion dollar business or a start up, Caroline’s core values enable her drive 1) best in class marketing strategies 2) commercial acumen to underpin the business commercial plans and 3) true leadership of all the people she manages, mentors and supports. Caroline is a asset to an organisation and I hope I have the opportunity to work with her again in the future. I find her truly inspirational.
Gemma Gibbs
Super smart and highly strategic are the words that come to mind when I think of Caroline. I worked for, and then with, Caroline for over two years at Dyson where we collaborated on multiple projects including Dyson’s biggest ever global product launch, within the floorcare category. Caroline was an exceptional leader at Dyson; she treats everyone as an equal and recognises the individual role they play, leading by example and with a hands-off style that nurtures growth and accountability within her team. As a colleague, Caroline thrives as part of a high performing team. She demonstrates strong commercial acumen as well as a real passion for marketing and is highly adept at operating across functions and in exec forums. Fun, kind and thoughtful are just a few of her attributes as a person. I wouldn’t hesitate to recommend Caroline and hope we work together again in the future.
Cherie Stedman
I have had the opportunity to work with Caroline both in Dyson and Elvie and thoroughly enjoyed every moment. Whether a multi billion dollar business or a start up, Caroline’s core values enable her drive 1) best in class marketing strategies 2) commercial acumen to underpin the business commercial plans and 3) true leadership of all the people she manages, mentors and supports. Caroline is a asset to an organisation and I hope I have the opportunity to work with her again in the future. I find her truly inspirational.
Gemma Gibbs
Super smart and highly strategic are the words that come to mind when I think of Caroline. I worked for, and then with, Caroline for over two years at Dyson where we collaborated on multiple projects including Dyson’s biggest ever global product launch, within the floorcare category. Caroline was an exceptional leader at Dyson; she treats everyone as an equal and recognises the individual role they play, leading by example and with a hands-off style that nurtures growth and accountability within her team. As a colleague, Caroline thrives as part of a high performing team. She demonstrates strong commercial acumen as well as a real passion for marketing and is highly adept at operating across functions and in exec forums. Fun, kind and thoughtful are just a few of her attributes as a person. I wouldn’t hesitate to recommend Caroline and hope we work together again in the future.
Cherie Stedman
I have had the opportunity to work with Caroline both in Dyson and Elvie and thoroughly enjoyed every moment. Whether a multi billion dollar business or a start up, Caroline’s core values enable her drive 1) best in class marketing strategies 2) commercial acumen to underpin the business commercial plans and 3) true leadership of all the people she manages, mentors and supports. Caroline is a asset to an organisation and I hope I have the opportunity to work with her again in the future. I find her truly inspirational.
Gemma Gibbs
Super smart and highly strategic are the words that come to mind when I think of Caroline. I worked for, and then with, Caroline for over two years at Dyson where we collaborated on multiple projects including Dyson’s biggest ever global product launch, within the floorcare category. Caroline was an exceptional leader at Dyson; she treats everyone as an equal and recognises the individual role they play, leading by example and with a hands-off style that nurtures growth and accountability within her team. As a colleague, Caroline thrives as part of a high performing team. She demonstrates strong commercial acumen as well as a real passion for marketing and is highly adept at operating across functions and in exec forums. Fun, kind and thoughtful are just a few of her attributes as a person. I wouldn’t hesitate to recommend Caroline and hope we work together again in the future.
Experience
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Elvie
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Australia
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Retail
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Head of Marketing & Direct Sales EMEA
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May 2020 - Present
Working as part of an ambitious, commercially-focused senior leadership team my role is focused building efficient marketing and sales activation plans to drive significant YoY NSV growth in both the B2B retail and direct sales channels.Exploiting my strong strategic and analytical skills, I have shaped and overseen the delivery of launches into 9 new EU markets during the Covid pandemic, and delivered a disruptive launch campaign in the UK for 2 breastfeeding products within the first 6 months in role.
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Dyson
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Household Appliance Manufacturing
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1 - 100 Employee
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Head of Marketing
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Sep 2018 - May 2020
Member of the Marketing Leadership Team within the UK division and owner of a £20m brand building budget dedicated to supporting the vacuum category - the largest single product category for the GB business. Responsible for the delivery of the global launch of the Dyson V11 cordless vacuum targeted to deliver a business contribution of over >£500m in Year 1 working with a wide network of internal stakeholders to deliver a fully integrated marketing campaign meeting the needs of markets from APAC to NA.
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OVO
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Entertainment
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Head Of Marketing
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Aug 2017 - May 2018
Member of the commercial management team responsible for a customer acquisition & new product launches focused on new propositions including home energy products for the connected smart home (IoT). Member of the commercial management team responsible for a customer acquisition & new product launches focused on new propositions including home energy products for the connected smart home (IoT).
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Head of Marketing - Nordics
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Jun 2016 - Jul 2017
Set up the Nordics business division operating across Sweden, Norway, Denmark and Finland which 5 years later delivers >200k units per annum.Responsibilities included:- launching direct to consumer retail both online and in key premium malls across the region- overseeing full mix marketing investment of >£8m- doubling revenue year-on-year- recruiting a high-performing team in market- setting up the first Dyson Nordics office in Stockholm Set up the Nordics business division operating across Sweden, Norway, Denmark and Finland which 5 years later delivers >200k units per annum.Responsibilities included:- launching direct to consumer retail both online and in key premium malls across the region- overseeing full mix marketing investment of >£8m- doubling revenue year-on-year- recruiting a high-performing team in market- setting up the first Dyson Nordics office in Stockholm
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Director of Marketing & Commercial
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Sep 2015 - Apr 2016
Brought together the Marketing and Commercial disciplines in a new directorate including undertaking a full business audit, setting revised 3-year strategic plans, adjusting budgets and organisational design accordingly and redefining the activity plan for 2016. Brought together the Marketing and Commercial disciplines in a new directorate including undertaking a full business audit, setting revised 3-year strategic plans, adjusting budgets and organisational design accordingly and redefining the activity plan for 2016.
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Wildscreen
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Director
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Apr 2014 - Mar 2015
Launched ground-breaking new programme for Wildscreen. Named Wildscreen Exchange this initiative builds from the trust built with the natural history content community to free up the usage rights for their work for charitable purposes creating a unique global hub for conservation communication.It empowers conservation organisations with free and affordable premium digital media to enable the most inspiring and impactful campaigning, educating and storytelling.I also delivered the Wildscreen Festival 2014 which was attended by over 880 delegates from over 30 countries who benefited from events hosted across the city hosted by names such as Sir David Attenborough, Matthew Luhn (Disney Pixar) and George Monbiot. Additionally we hosted over 2,500 members of the public attending screenings of the nominated films throughout festival.
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Head of Marketing
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Apr 2011 - Apr 2014
Led a multi-disciplinary marketing team to manage 22 distributor markets across CEE, Nordics, MENA and LATAM. Led a multi-disciplinary marketing team to manage 22 distributor markets across CEE, Nordics, MENA and LATAM.
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Community
