Experience

Purple Frog Media and Communications

• Advertising Services
• 1 - 100 Employee

• Director

  • Oct 2015 - Present

  Purple Frog is a boutique media and communications agency working with clients to build their brands through insightful media and communications strategy and implementation. Purple Frog offers end-to-end campaign management combining the benefits of a large agency with the agility and service of a boutique consultancy. Our services include: - Target Audience Insights - Product Usage Insights - Media Strategy Development - Media Implementation - Post Buy - reporting, analysis and key learnings - Competitive market reporting and analysis



DigEcom Executive

• Australia
• Staffing and Recruiting

• Director

  • Oct 2017 - Present

  Founder of DigEcom Executive, an Executive Search and Recruitment firm specialising in the identification of outstanding senior talent in the areas of: Marketing - Digital - eCommerce - Media - Analytics - Sales - Integration Founder of DigEcom Executive, an Executive Search and Recruitment firm specialising in the identification of outstanding senior talent in the areas of: Marketing - Digital - eCommerce - Media - Analytics - Sales - Integration



S2M Recruitment

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• General Manager Melbourne

  • Apr 2014 - Oct 2015

  Caroline led the Melbourne office of S2M - a talent network for those in digital, emerging technology and integrated media. S2M specialises in recruiting Technology, Media, Search, Digital Marketing, e-commerce, Social, and senior executive positions in the digital marketing space across agency, media, client side and dotcoms. Caroline led the Melbourne office of S2M - a talent network for those in digital, emerging technology and integrated media. S2M specialises in recruiting Technology, Media, Search, Digital Marketing, e-commerce, Social, and senior executive positions in the digital marketing space across agency, media, client side and dotcoms.



SHK

• Germany

• Principal Consultant

  • Jul 2012 - Apr 2014

  SHK is a leading executive search firm based in Melbourne. SHK clients include six of the top ten ASX-listed companies, public sector and not for profit organisations. At SHK Caroline worked as a Principal Consultant on sales and marketing roles. Roles Caroline placed include: - Director, University Marketing - GM, Sales & Marketing - Senior Brand Communications Manager - Senior Marketing Strategy Manager - Digital Marketing Manager - Digital Content Manager - Manager, Customer Experience Design - National Sales Director - Business Development Manager - Senior Account Manager (Media Sales)



Pacific Magazines

• Book and Periodical Publishing
• 100 - 200 Employee

• Strategy Director

  • Jan 2011 - Jun 2012

  Pacific Magazines is the magazine arm of the Seven West Media Group publishing 18 of Australia's major magazine titles including New Idea, Better Homes & Gardens and marie claire. At Pacific Magazines, Caroline was Victorian Strategy Director with responsibility for Key and Corporate Accounts in addition to being the magazine champion for SMG Red (VIC). Pacific Magazines is the magazine arm of the Seven West Media Group publishing 18 of Australia's major magazine titles including New Idea, Better Homes & Gardens and marie claire. At Pacific Magazines, Caroline was Victorian Strategy Director with responsibility for Key and Corporate Accounts in addition to being the magazine champion for SMG Red (VIC).



University of South Australia

• Australia
• Higher Education
• 700 & Above Employee

• Acting Director: Marketing, Marketing and Development Unit

  • Jan 2010 - Oct 2010

  At UniSA, Caroline worked first as Deputy Director, Marketing then Acting Director, Marketing with responsibility in that role for the University's central marketing function including Student Recruitment, Digital Marketing, Publications and Brand Marketing.

• Deputy Director Marketing - Marketing and Development Unit

  • Jan 2009 - Jan 2010



Arnoul Media Services

• Advertising Services

• Owner

  • Apr 1999 - Aug 2008

  Caroline was a Founding Director of Arnoul Media Services and General Manager of the South Australian business. Arnoul Media Services was the third party representative for blue-chip media companies in the markets of South Australia and Western Australia. Clients represented by Arnoul Media during this time included ACP Magazines (now Bauer Media Group), WINNBN, ninemsn, APN Newspapers and Val Morgan Cinema Advertising. Caroline was a Founding Director of Arnoul Media Services and General Manager of the South Australian business. Arnoul Media Services was the third party representative for blue-chip media companies in the markets of South Australia and Western Australia. Clients represented by Arnoul Media during this time included ACP Magazines (now Bauer Media Group), WINNBN, ninemsn, APN Newspapers and Val Morgan Cinema Advertising.