Caroline Yardley
Associate Account Executive at AbelsonTaylor- Claim this Profile
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Bio
Experience
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AbelsonTaylor
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United States
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Advertising Services
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100 - 200 Employee
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Associate Account Executive
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Mar 2021 - Present
-Serve as Associate Account Executive responsible for the day-to-day execution of creative advertising processes across five different brands-Manage communications and develop strong relationships with client account team, partner agencies, and internal creative and strategy teams, by building trust and working efficiently to complete requirements needed for successful campaigns-Coordinated creative development and launch process of a new product offering by facilitating creative ideation and client presentations, managing timelines and rounds of review to ensure team remained within budget, and delivered completed assets to fulfill established media buys-Maintain client media asset flowchart, working with various partner agencies and client teams to ensure seamless and timely asset delivery for media buy-ins throughout the fiscal year-Collaborate with Marketing Insights team to gather data from brand website, paid search ads, and other deployed assets to compile monthly and quarterly reports detailing the level of consumer engagement with each brand, ultimately driving toward client's goal of increased brand awareness and revenue
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Carallel
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Freelance Editor
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Oct 2020 - Dec 2020
-Edited and critiqued healthcare articles related to managing retirement accounts, caring for a loved one, and providing resources for adult caregivers live on Carallel's website -Edited and critiqued healthcare articles related to managing retirement accounts, caring for a loved one, and providing resources for adult caregivers live on Carallel's website
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PAWS Chicago
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United States
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Non-profit Organizations
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100 - 200 Employee
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Development Intern
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Sep 2020 - Dec 2020
Processed monetary donations for various PAWS charitable funds and maintained up to date donor database with the goal of maximizing donation return on direct mail and digital outreach Processed monetary donations for various PAWS charitable funds and maintained up to date donor database with the goal of maximizing donation return on direct mail and digital outreach
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Medical Home Network
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Compliance Intern
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Jun 2020 - Sep 2020
-Conducted risk analysis of healthcare organization's data systems to identify potential security threats, such as improper data storage methods, which could compromise the confidentiality and integrity of patient electronic protected health information-Aligned company materials to compliance standards as outlined in the employee handbook and revised policies and procedures in accordance with newly passed medical compliance legislation -Developed and maintained materials for company-wide compliance training sessions
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Medical Home Network
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing And Public Relations Intern
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May 2019 - Aug 2019
-Wrote various press releases for the company website promoting eConsult, an electronic consultation service that aims to expand access to specialty medical care across Chicago-Designed promotional banners and infographics to advertise services and events offered by MHN, which were posted on the company's Facebook, Instagram, and Twitter pages-Maintained company LinkedIn page, consistently posting pertinent news articles, market trends, and corporate achievements to remain relevant within the healthcare category-Managed and curated pipeline of CEOs and industry leaders to headline MHN's annual Ideas Exchange Conference
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PAWS Chicago
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United States
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Non-profit Organizations
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100 - 200 Employee
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Adoption Counselor/Summer Intern
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Jun 2018 - Aug 2018
-Served as Adoption Counselor, responsible for communicating logistical information and conducting one-on-one counseling sessions with new adopters-Maintained and updated website content and social media platforms with personal profiles for animals in shelter to ensure fast and permanent adoptions-Promoted nationwide "Clear the Shelters" event through advertising and social media platforms-Managed front desk by providing excellent customer service to potential adopters -Served as Adoption Counselor, responsible for communicating logistical information and conducting one-on-one counseling sessions with new adopters-Maintained and updated website content and social media platforms with personal profiles for animals in shelter to ensure fast and permanent adoptions-Promoted nationwide "Clear the Shelters" event through advertising and social media platforms-Managed front desk by providing excellent customer service to potential adopters
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Education
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University of Michigan
Bachelors, Communication and Media Studies, Minor in Writing -
Loyola Academy
High School Diploma, N/A